Selling Local Advertising

42 replies
Started reading Claude's free book Selling Local Advertising here and it was quite difficult to stop reading it. Had it on my desk for a couple of days and decided to take a look anyway. It has some great information for anyone interested in selling local advertising, and probably selling anything for that matter Great book Claude!
#advertising #local #selling
  • Profile picture of the author AussieT
    Originally Posted by dave147 View Post

    Started reading Claude's free book Selling Local Advertising here and it was quite difficult to stop reading it. Had it on my desk for a couple of days and decided to take a look anyway. It has some great information for anyone interested in selling local advertising, and probably selling anything for that matter Great book Claude!
    do you have a link?

    Aha! Sneaky hidden link
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    • Profile picture of the author dave147
      Originally Posted by AussieT View Post

      do you have a link?

      Aha! Sneaky hidden link
      Yeah it is a bit hidden, glad you found it
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      • Profile picture of the author Claude Whitacre
        Dave; I'm glad you are enjoying it. I think I'll get it published in print form.
        I wrote it before I started selling local online marketing to small businesses. But the techniques are almost all the same. So, anyone selling online marketing should get something out of it.

        I have a new one coming out, just about ready to print called One Call Closing. It won't be free, but it will be cheap on Amazon.com

        Your link took me to the other thread about this. This book is from the perspective of someone who bought a lot of advertising, tested, dealt with reps, and now I have a few things to share.

        Anyone who wants a free copy of Selling Local Advertising can get one from clicking the link in my signature. No opt-in, no nothing.

        This post made my day. Thank you.

        Claude
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        One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

        “Do not seek to follow in the footsteps of the wise; seek what they sought.” - Matsuo Basho
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        • Profile picture of the author penny_zf
          Hi Claude, do you have a copy of the book. Kindle does not work for Asia yet.
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          • Profile picture of the author Claude Whitacre
            Originally Posted by penny_zf View Post

            Hi Claude, do you have a copy of the book. Kindle does not work for Asia yet.
            Penny: I can ship you a print copy, but you can just order from Amazon, and it would be cheaper, I think. Claude
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            One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

            “Do not seek to follow in the footsteps of the wise; seek what they sought.” - Matsuo Basho
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  • Profile picture of the author vndnbrgj
    Is it around anywhere other than the War Room?
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  • Profile picture of the author goblue1918
    Thank you Claude. When is your book going to be released?

    I want to make sure and grab it. Also would love to get it through your Amazon Affiliate link to help you.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by goblue1918 View Post

      Thank you Claude. When is your book going to be released?

      I want to make sure and grab it. Also would love to get it through your Amazon Affiliate link to help you.
      My new book will be ready in a month or so. It won't be like any sales book you've read before. I'll probably put it in the Sig when it's out. Thanks for the offer, Claude
      Signature
      One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

      “Do not seek to follow in the footsteps of the wise; seek what they sought.” - Matsuo Basho
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    • Profile picture of the author Claude Whitacre
      Originally Posted by goblue1918 View Post

      Thank you Claude. When is your book going to be released?

      I want to make sure and grab it. Also would love to get it through your Amazon Affiliate link to help you.
      It's out now. Just follow the link in my signature. Thanks so much.
      Signature
      One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

      “Do not seek to follow in the footsteps of the wise; seek what they sought.” - Matsuo Basho
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  • Profile picture of the author Bruce NewMedia
    A recommendation: Get Claude's Kindle book -- Don't hesitate.

    I just picked it up today and it's probably the best bargain on Amazon for an Offliner.

    The scripts and sales phrases he shares in it are just awesome!
    _____
    Bruce
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    • Profile picture of the author Claude Whitacre
      Originally Posted by Bruce NewMedia View Post

      A recommendation: Get Claude's Kindle book -- Don't hesitate.

      I just picked it up today and it's probably the best bargain on Amazon for an Offliner.

      The scripts and sales phrases he shares in it are just awesome!
      _____
      Bruce
      Bruce: Thank you so much. Would it be possible for you to leave a review on Amazon? It would mean a lot to me.

      Guys; I'm sorry, but this thread started out with a free copy from Kindle. But it was free only with an Amazon Prime membership, which most do not have. So I tried to make the book free in Kindle, but 99 cents is as low as they can go.

      Again, I thank the people who have left reviews, and those that have sent me PMs. After I get back Monday from speaking in Las Vegas, I'll get back to work on the next book.

      Thanks guys, Claude
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      One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

      “Do not seek to follow in the footsteps of the wise; seek what they sought.” - Matsuo Basho
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  • Profile picture of the author bobmcalister
    uh....does this require a kindle reader ? wonder if I can read it with my samsung galaxy note 11...will check it out ...

    opps ...missed the deal ...teach me to go out and work >
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    • Profile picture of the author Claude Whitacre
      Originally Posted by bobmcalister View Post

      uh....does this require a kindle reader ? wonder if I can read it with my samsung galaxy note 11...will check it out ...
      I don't have a Kindle. You can just read the book on your PC or notebook.

      You can read it on your cell phone, but they take out all the nouns to make it fit. That was a joke.


      Guys; The Kindle price really is going up when I come back from Las Vegas Monday. That's really not a sale for you guys, it's for another market. But get it now, for a buck, if you are going to get it ever.
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      One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

      “Do not seek to follow in the footsteps of the wise; seek what they sought.” - Matsuo Basho
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  • Profile picture of the author Aaron Doud
    I read books on my iphone all the time (and on my old andriod phone before that) via the kindle apps.

    I have his book downloaded and it will be my next read. Currently reading Over the Top by Ziglar and I haven't had free time so this book is lasting longer than most do for me.

    I will review his book once I am done so look forward to that later this month.
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    • Profile picture of the author dave147
      Originally Posted by Aaron Doud View Post

      I read books on my iphone all the time (and on my old andriod phone before that) via the kindle apps.

      I have his book downloaded and it will be my next read. Currently reading Over the Top by Ziglar and I haven't had free time so this book is lasting longer than most do for me.

      I will review his book once I am done so look forward to that later this month.
      Try reading more than 1 book at a time for variety and interest
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      • Profile picture of the author Aaron Doud
        Originally Posted by dave147 View Post

        Try reading more than 1 book at a time for variety and interest
        Nah than I lose the value in each. I really ponder on each book I read and try to find the real personal value in it.
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  • Profile picture of the author IM Lover
    I was actually discussing this last night with my girlfriend, going over some different types of things I could implement offline. Thanks for the tip, I'll take a look at this later on.
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  • Profile picture of the author 6Horse
    Bought it a few days ago. Good stuff. Sales are sales and he knows what he's doing. Buy it you'll like it!
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  • Profile picture of the author Jason Kanigan
    I bought it and am about half way though. Engrossing and excellent, especially for new salespeople. The attitudes and approaches for successful selling are explained by Claude in a clear and amusing way.

    EDIT: it is Feb 28 and I am still making my way through it! Claude's book is filled with info, methods and real-world success...well worth a much bigger investment than he is asking for.
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  • Profile picture of the author pmarketing
    Great book, Claude, thanks!
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    • Profile picture of the author Claude Whitacre
      Thanks so much guys. The 99 cent offer is over now. I hope everyone that wanted the book got it at the lower price.

      Could I get some reviews on Amazon? They would be appreciated. In fact, if you leave an Amazon review, PM me, and I'll send you a CD set I created called The 42 Advertising Problems That Keep Business Owners Up all Night In A Cold Sweat...And Their Answers.
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      One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

      “Do not seek to follow in the footsteps of the wise; seek what they sought.” - Matsuo Basho
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      • Profile picture of the author mak25
        Claude, you are one of the FEW guys on this forum I would let my daughter date.

        OK. Just kidding about that.

        But I DO read everthing you post.

        Always informative. Always take something from your posts.

        "A tip of the Hatlo hat to you."
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        • Profile picture of the author Claude Whitacre
          Originally Posted by mak25 View Post

          Claude, you are one of the FEW guys on this forum I would let my daughter date.

          OK. Just kidding about that.

          But I DO read everthing you post.

          Always informative. Always take something from your posts.

          "A tip of the Hatlo hat to you."
          Mak; Thanks for the compliment.
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          One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

          “Do not seek to follow in the footsteps of the wise; seek what they sought.” - Matsuo Basho
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          • Profile picture of the author Claude Whitacre
            This is an official announcement.

            Please...Please..I don't offer the book for free anymore.

            You can still get the file on the War Room thread.

            But I don't give away the book for free.

            http://www.warriorforum.com/war-room...vertising.html

            By the way....I no longer give away the book for free.

            Oh, and about that free book? I no longer offer it for free.

            You cannot get it on Amazon for free.

            Thank you. This has been an official announcement from ...me.

            We now join our regular programming.
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            One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

            “Do not seek to follow in the footsteps of the wise; seek what they sought.” - Matsuo Basho
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            • Profile picture of the author mak25
              Originally Posted by Claude Whitacre View Post

              This is an official announcement.

              Please...Please..I don't offer the book for free anymore.

              You can still get the file on the War Room thread.

              But I don't give away the book for free.

              http://www.warriorforum.com/war-room...vertising.html

              By the way....I no longer give away the book for free.

              Oh, and about that free book? I no longer offer it for free.

              You cannot get it on Amazon for free.

              Thank you. This has been an official announcement from ...me.

              We now join our regular programming.
              Claude, I'm not sure why, but I get a funny feeling that your book is not free?

              I was under the impression that it wasn't a free book.

              Now, judging by your post, it seems to me that the not for free book has indeed been classified as a not for free item.

              Feel free to correct me if I'm wrong, but beating around the bush and not coming right out and declaring your book as not free would probably end the confusion of people wondering if your book which is not for free would have a cost associated with it, which I assume would mean that it isn't free.

              You were kind of hinting that it isn't for free, right?

              Or did I miss something?
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              • Profile picture of the author Claude Whitacre
                Originally Posted by mak25 View Post

                Claude, I'm not sure why, but I get a funny feeling that your book is not free?

                I was under the impression that it wasn't a free book.

                Now, judging by your post, it seems to me that the not for free book has indeed been classified as a not for free item.

                Feel free to correct me if I'm wrong, but beating around the bush and not coming right out and declaring your book as not free would probably end the confusion of people wondering if your book which is not for free would have a cost associated with it, which I assume would mean that it isn't free.

                You were kind of hinting that it isn't for free, right?

                Or did I miss something?
                Sorry to say, you are missing something. My book is not free. :rolleyes:

                I know we are joking now, but I got a lot of requests for "review copies" from guys on this forum and two others. While I apppreciate the interest, it wasn't really that kind of deal. So, after (I think) three requests for a free copy of the book in one day, I posted my little rant (in fun).

                PS The book is not free. But I wanted to post this because toninght (Whenever Amazon changes it) the price goes up to $9. And I know I'll get requests at the lower price. Oh well.

                I wish all my problems were this fun.
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                One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

                “Do not seek to follow in the footsteps of the wise; seek what they sought.” - Matsuo Basho
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  • Profile picture of the author bobmcalister
    can I get a copy FREE ? lol
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    • Profile picture of the author Claude Whitacre
      Guys; This afternoon the book on Kindle goes from 99 cents to ten bucks. If you sell anything, get it now.

      Claude
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      One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

      “Do not seek to follow in the footsteps of the wise; seek what they sought.” - Matsuo Basho
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      • Profile picture of the author maricelu
        Originally Posted by Claude Whitacre View Post

        Guys; This afternoon the book on Kindle goes from 99 cents to ten bucks. If you sell anything, get it now.

        Claude
        Isn't it $2.99? I bought it for this price.
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        • Profile picture of the author Claude Whitacre
          Originally Posted by maricelu View Post

          Isn't it $2.99? I bought it for this price.
          It was $9.99 for awhile, then it was $2.99. For the last several says, it's been 99 cents, because I've been sending it to reviewers. (And Amazon makes you buy your own books, even Kindle books. So I made the price 99 cents)

          Tonight it goes to $9 again, and I think will stay there.
          The people that get it fo 99 cents or free, tend to not read it and mostly don't leave reviews.

          Anyway, I really appreciate your getting the book, and I hope you got a lot out of it.
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          One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

          “Do not seek to follow in the footsteps of the wise; seek what they sought.” - Matsuo Basho
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  • Profile picture of the author Aaron Doud
    It is not free.

    For a while he was offering free copies. And you could rent it with Amazon Prime (not sure if you still can) for free. I bought it during the kindle version 99 cent sale and I am in the middle of it. Sadly haven't had as much reading time lately so behind. Expected to finish it this week or last week even.

    It is a great read and I will offer a full review once I am done for those who wonder. But at this point I would recommend it to anyone. IMO it is well worth $10 if the price has increased already.

    Originally Posted by Claude Whitacre View Post

    It was $9.99 for awhile, then it was $2.99. For the last several says, it's been 99 cents, because I've been sending it to reviewers. (And Amazon makes you buy your own books, even Kindle books. So I made the price 99 cents)

    Tonight it goes to $9 again, and I think will stay there.
    The people that get it fo 99 cents or free, tend to not read it and mostly don't leave reviews.

    Anyway, I really appreciate your getting the book, and I hope you got a lot out of it.
    Agree completely. People do not value that which is free and cheap. I am glad I got it for 99 cents but would have gladly paid the $9.99 for it since I trusted it would be worth that to me before I even read it. Now that I am reading it I can say 100% this has value to anyone selling advertising (or selling period, especially if it is outside sales).
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    • Profile picture of the author Claude Whitacre
      Originally Posted by Aaron Doud View Post

      It is not free.

      For a while he was offering free copies. And you could rent it with Amazon Prime (not sure if you still can) for free. I bought it during the kindle version 99 cent sale and I am in the middle of it. Sadly haven't had as much reading time lately so behind. Expected to finish it this week or last week even.

      It is a great read and I will offer a full review once I am done for those who wonder. But at this point I would recommend it to anyone. IMO it is well worth $10 if the price has increased already.

      Agree completely. People do not value that which is free and cheap. I am glad I got it for 99 cents but would have gladly paid the $9.99 for it since I trusted it would be worth that to me before I even read it. Now that I am reading it I can say 100% this has value to anyone selling advertising (or selling period, especially if it is outside sales).
      Thanks Aaron. Yeah, for awhile you could borrow it for free if you had an Amazon Prime account. But almost nobody had an Amazon Prime account. So I changed it.

      I sure am learning a lot about selling books on Amazon. It's becoming my main marketig funnel for my speaking gigs.
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      One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

      “Do not seek to follow in the footsteps of the wise; seek what they sought.” - Matsuo Basho
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  • Profile picture of the author Eddie Spangler
    Just picked up the book Claude.
    I will read over the weekend and will 100 % leave a
    review when I get done.
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    Promise Big.
    Deliver Bigger.
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  • So I was going through my copy of "Selling Local Advertising" by Claude Whitacre. One of the links wasn't opening on my browser so I just typed in the keywords. I stumbled on this photo--now that's a guy that hugs, I mean loves, his product:

    Claude Whitacre Las Vegas Trip
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    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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  • Profile picture of the author Aaron Doud
    I just put up my review on Amazon and thought I would share it here.

    5 Stars
    Sales Professional? Read this book. You will learn to sell better.

    Selling Local Advertising is one of those rare books that just delivers. There is no filler in this book it is just one great idea after another presented in short quick chapters. It is half to even a third of the size of other classic selling books such as “Secrets of Closing the Sale” by Zig Ziglar and “The Ultimate Selling Machine” by Chet Holmes. Yet it packs as much value if not more than those classics.

    I read this on my kindle iPhone app which is how I read most books these days. I rarely highlight anything in the books I read yet with this book I highlighted 33 points so I could go back to them whenever I needed to. The 4 Hour Work Week is pretty much my favorite “business book of all time and even that book I only highlighted 25 things. And that book is 3 times as big as this one.

    That is just jam packed value. Very few books do I read multiple times. And very few books do I recommend. I plan to read this book multiple times and I have already put it on my recommend list. When it comes to business and selling books that is a very small list, a list full of big names like Zig Ziglar and Chet Holmes.

    This book is targeted at advertising sales and I can say for anyone getting into advertising sales this could be your quick and painless training manual. But I don’t think it is just for advertising sales professionals. Any sales professional will find value in it. Those who do B2B sales will get a bit more as will those who do outside sales as some points in the book are very directly aimed at B2B outside sales. But on the same token even a guy selling cars will get a lot of value out of this as many of the lessons are universal. Who knows you take a good inside sales guy on a car lot and arm him with this book and he might even find new ways to prospect.

    I’ve done a ton of sales and I have done 17 tons worth of sales training. And the vast majority of that training sounded the same from one trainer to the next. Each saying what they know the Sales Managers and Owners want to hear. I mean after all the Sales Professionals they are training are not their customers, those Managers and Owners are. So a lot of training falls on deaf ears. The Sales Professionals out there have heard it once and heard it a thousand times. But it doesn’t help them sell more.

    That is where this book and the training inside it are so different that it stands out. This guy has walked the walk and talked the talk. You can tell he is giving it to you straight and every single thing he suggests he has personally done and had it work for him. He isn’t talking a lot of BS.

    Of course no book is perfect and I believe the inexperience as an author comes through. Many of the chapters are two short. I would love to have seen them expanded with more examples and more stories from the field. This is something I think an editor at a big publishing house would have told him and I personally hope one day he gets to work with a large publisher who can take his writing to the next level. This book honestly needed to be padded a bit and expanded. I hope Claude will read this review and consider down the road releasing an expanded and revised vesion.

    The other thing I noticed is there is a bit of blatant self promotion in the book. Though I will admit the book and that self promotion have influenced me to read his other books. So it was not bad. Nor did it reach the level of what Tim Ferriss does. The difference is Tim is a master self promoter so it comes off smoother and not as jarring. Once again this something I think a professional editor from a big publishing house would help him overcome.

    Yea my only two complaints on the book were minor and the one is really me being hungry for more. I wish the book had been two or three times as long and he could have given more examples to really hammer home the lessons.

    I got this book when it was on sale for 99 cents but it is well worth the $10 or so he normally sells it for. I’m honestly tempted to mail this author the other $8 or $9 bucks because I feel like I ripped him off getting it on sale.

    I understand from reading the book that he does speaking and I hope to one day get a chance to see him speak. And if I happen to ever be passing through that part of Ohio I’d love to look him up and buy him dinner or take him out for drinks. I believe the value I would get back from that conversation over dinner would be 100 times or more what I would spend.

    My advice is if you are a Sales Professional you need to buy this book for your training library. I can’t see anyone buying this book being disappointed in it. I will recommend it to others and hope if you read it and enjoy it you will do the same. He is too much of an unknown for this to go big. But this book can help one Sales Professional at a time if we make sure to pass it on to others we know. And I think as Sales Professionals we owe it to each other and our profession to help others become better at selling.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by Aaron Doud View Post

      I just put up my review on Amazon and thought I would share it here.
      Aaron; Wow...I mean Wow! That sure means a lot to me. Thank you. Claude
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      “Do not seek to follow in the footsteps of the wise; seek what they sought.” - Matsuo Basho
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      • Profile picture of the author ginnysclub1
        I tried the link provided but the book wasn't available for free.

        Am I missing something?

        Does living in the UK and being restricted to amazon.co.uk pose a problem?
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        • Profile picture of the author Claude Whitacre
          Originally Posted by ginnysclub1 View Post

          I tried the link provided but the book wasn't available for free.

          Am I missing something?

          Does living in the UK and being restricted to amazon.co.uk pose a problem?


          Ginny; If you click the link in the first post here, (The word "Here") you can download a free earlier version that I left in another thread. If the link doesn't work, it's because you aren't a member of the War Room on this forum.

          But; The book isn't free. I do not give this book away on Amazon.
          You can buy it on Amazon.com.

          Attention Warrior Forum....
          The book isn't free. I do not offer this book for free. Free is not what this book is. This book, which is not free, is available on Amazon.com

          But it is not free.

          If you are a War Room Member, you can access the first version of the book there, if not ..you can't.
          I forgot to mention...the book is not free.

          If you PM me...the book is not free.

          But, just to be clear...it isn't free.
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          One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

          “Do not seek to follow in the footsteps of the wise; seek what they sought.” - Matsuo Basho
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          • Profile picture of the author ginnysclub1
            Thanks for that.

            It's really appreciated
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