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Competitor Analysis: Cost, Value?

by NoobieMarkter
2 replies
I'm interested in launching a credit monitoring website (sort of).

How valuable is getting a competitor analysis done? Is it even possible to get one done for a broad category like credit reporting / identity protection? What kind of information should I expect to get? How much should I expect to pay (I realize this is a hard number to pin down)?

How do I find a good service to do something like this? I don't have an existing relationship with a marketing firm.
#analysis #competitor #cost
  • Profile picture of the author SashaLee
    Experian provide a service whereby you can check the credit worthiness of any US corporation and D&B offer a similar service. They're expensive. You'd want to have your clients lined up before ponying up for these services, though.
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  • Profile picture of the author sandalwood
    Originally Posted by NoobieMarkter View Post

    I'm interested in launching a credit monitoring website (sort of).

    How valuable is getting a competitor analysis done? Is it even possible to get one done for a broad category like credit reporting / identity protection? What kind of information should I expect to get? How much should I expect to pay (I realize this is a hard number to pin down)?

    How do I find a good service to do something like this? I don't have an existing relationship with a marketing firm.
    there's already one out there that, depending on where you live, costs between 17 and 27 a month to belong. they do everything you mention for that low price. can you be competitive with them. oh yeah, they are spending about 25 million dollars on ads in the first quarter of 2013. not trying to dissuade you but you're playing in a field w/the big boys w/deep pockets.

    My disclaimer: I am a member of this organization. Wouldn't go anywhere else given their first rate service.
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