I've long subscribed to the view that much of the post doesn't get delivered anyway for the following reasons:
1 - Mail staff simply discard it
2 - Recipients sort their mail over the wastebasket (as Gary Halbert famously described)
For this reason I always understood the hand written envelope, spit-licked stamp (even skewed) would be more likely to get delivered and opened - Half of the battle.
So why do so many marketers including Dan Kennedy and their students prefer to send postcards?
I am interested to know your experiences from split testing, any sources/references you've found online with regard to this subject etc
I'll be testing both as the answer in my market may be unique but before I spend the clients money on postcards or letters I'd be keen to know if there's a common consensus.
Postcards must be getting delivered if respected, testing-savvy marketers continue to use them?
What are your experiences and thoughts?