Pain Point Ideas For Website Redesign Cold Calling?
So after detailed cold emailing targeted prospects with poor response, I've been playing with cold calling targeting and will do direct mailers once a baseline is established.
A little background on what I'm doing.... I have a little system setup where I'm scraping certain niches, have niche specific demos ready, and all the details/before & after. These people are ripe for redesign... absolutely horrid. Terrible email open/delivery though, so it's time to move on. The business is out there though, there's so many footprints to scrape it's like endless leads for companies that truly need a better design.
My goal is the backend... I want the recurring hosting/monthly services (250 clients @ $49.95/mo), while the web design fees pay for all advertising/testing on the front end.
So I tested a small batch of cold calls, and noticed when I started initiating pain (i.e.- "I noticed your website still looks unfinished and potential customers may think you're not in business... are you interested in doing anything about that?") there was a NEW pause in the conversation and a fork in the road I didn't hear during previous conversations that ended in dismissal.
It hasn't been enough for a strong close, and I'm still learning. However, I'm probably a little brain fried and could be over looking more ways to take it a little deeper. I hate being on the phone and am still awkward with it... I'm used to people coming to me.
Make sense? Any ideas?
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