So after detailed cold emailing targeted prospects with poor response, I've been playing with cold calling targeting and will do direct mailers once a baseline is established.
A little background on what I'm doing.... I have a little system setup where I'm scraping certain niches, have niche specific demos ready, and all the details/before & after. These people are ripe for redesign... absolutely horrid. Terrible email open/delivery though, so it's time to move on. The business is out there though, there's so many footprints to scrape it's like endless leads for companies that truly need a better design.
My goal is the backend... I want the recurring hosting/monthly services (250 clients @ $49.95/mo), while the web design fees pay for all advertising/testing on the front end.
So I tested a small batch of cold calls, and noticed when I started initiating pain (i.e.- "I noticed your website still looks unfinished and potential customers may think you're not in business... are you interested in doing anything about that?") there was a NEW pause in the conversation and a fork in the road I didn't hear during previous conversations that ended in dismissal.
It hasn't been enough for a strong close, and I'm still learning. However, I'm probably a little brain fried and could be over looking more ways to take it a little deeper. I hate being on the phone and am still awkward with it... I'm used to people coming to me.
Make sense? Any ideas?