Postage going up...

DEaFeYe

Banned 13 years ago

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jrobconsult 13 years ago

Originally Posted by DEaFeYe

I'm in my 20's, so this is actually a real question...

People still use the mail?

But don't let the Bob Ross Character know how good direct mail is.
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misterme 13 years ago

Originally Posted by DEaFeYe

I'm in my 20's, so this is actually a real question... People still use the mail?

We forgive you.

One of these long winter nights, we'll tell you the lost stories of the ancients. Basically, everything that happened before the year 2000.
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SashaLee

13 years ago

@DEaFeYe

Hi there,

Some of us depend on it to make our livings ;-)

Sash...

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edakini

13 years ago

Thanks for the reminder.

Believe it or not, the USPS rates for express mail & priority mail is the best deal going. Bought a whole bunch of the Forever priority mail last year and use them frequently enough to see real savings.

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jrobconsult

13 years ago

I think the rates are increasing Jan. 27th.

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laird

13 years ago

Updated to correct the active date of the postage increase. Thanks.

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godsgood

13 years ago

I pretty much use the mail only for direct mail marketing. I don't personally use the mail much. As I can tell by the 33 cent stamps I still have

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jlcs

13 years ago

I use mail for several of my physical product. Now people prefer physical things which can grab by hand.

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Rob28x

13 years ago

It's still way too cheap imho. Why don't they just raise a stamp to $0.50 right now. If they want to get out of the red, then that would be a good first step to take. It's actually sad when I can send a letter coast to coast cheaper than half the cost of a pack of gum.

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sandalwood

13 years ago

Originally Posted by Rob28x

It's still way too cheap imho. Why don't they just raise a stamp to $0.50 right now. If they want to get out of the red, then that would be a good first step to take. It's actually sad when I can send a letter coast to coast cheaper than half the cost of a pack of gum.

The idea was to facilitate commerce. This meant millions of people using it would pay for the service plus pay for the organization to stay in business. Like all things government, ancillary programs crept into the agency and sunk the ship.

I would explain further but the government groupies would scream a loud scream. Your only to date recourse is to stock up on forever stamps.

BTW, it isn't sad you can send a letter coast to coast cheaper than half the cost of a pack of gum. That is what the service was designed to do. You pay more for gum than you do for postage because your dollar has been politically DEVALUED.

Here is something you should look at. When the guvmint issues money, it has to pay the Fed Reserve approximately 2% for them to tell the GPO to print that amount of money. As a middle man your friendly FR makes approx 2% on EVERY transaction for doing nothing but sending an email.

In other words, the country is always in debt in perpetuity. How about those apples?

That is what is truly sad, not the price of gum.

Tom

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Bruce NewMedia

13 years ago

I have to say, all in all, postal mail is still a great deal. And based on what my clients and I are seeing, response rates are pretty good. In general there is less competition in the mails than years ago.
_____
Bruce

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iAmNameLess

13 years ago

If people are doing a lot of mailing, I'm sure they have a permit for cheaper rates and not going to horde on .01 difference.

@deafeye... I'm surprised that you are really asking this. For someone who tells everyone to raise their prices, it is surprising to hear that you don't realize the potential of direct marketing to get clients, as well as helping your clients.

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jayspann

13 years ago

Yeah you can get baulk rates quite a bit cheaper but those "cheap mailings" tend to get lost on there way to the recipient some times.

The same way if you use a free/cheap autoresponder you have a higher chance of ending up in the spam folder.

You just need to know what your "math" works out too... I've spent $5-$10 each when mailing out grabbers to GOOD prospects.

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iAmNameLess

13 years ago

Originally Posted by jayspann

Yeah you can get baulk rates quite a bit cheaper but those "cheap mailings" tend to get lost on there way to the recipient some times.

The same way if you use a free/cheap autoresponder you have a higher chance of ending up in the spam folder.

What? This is absolutely not true... Are you saying the post office doesn't deliver all its mail? Comparing direct mail to autoresponders is crazy... it usually isn't the autoresponder that gets delivered in the spam folder, it is the contents of the email.

The USPS isn't going to "lose" your mail, just because you do BULK mailing, like most real businesses that do a lot of mailings.

I don't know why you would even say that...

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jayspann

13 years ago

Depends on what you are mailing. Bulk or standard rate mailings do not get ran thru the NDI they just get sent to address listed rather its correct or not.

I have no data to back this up but people like Dan Kennedy, Gary Halbert, and Joe Polish have all said that deliverability is 20-30% lower with bulk mail.

Gary ranted in his newsletter about this all the time.

Are Postal Employes Trashing Your Junk Mail for You? | Updater

Postal worker pleads guilty to stashing mail at home :: WRAL.com

Former Belfair postal worker sentenced for burning junk mail he should have delivered » Kitsap Sun

Now those links are not the reason that bulk mail has less of a chance of making to its destination but they don't help either

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iAmNameLess

13 years ago

Originally Posted by jayspann

Depends on what you are mailing. Bulk or standard rate mailings do not get ran thru the NDI they just get sent to address listed rather its correct or not.

I have no data to back this up but people like Dan Kennedy, Gary Halbert, and Joe Polish have all said that deliverability is 20-30% lower with bulk mail.

Gary ranted in his newsletter about this all the time.

Are Postal Employes Trashing Your Junk Mail for You? | Updater

Postal worker pleads guilty to stashing mail at home :: WRAL.com

Former Belfair postal worker sentenced for burning junk mail he should have delivered » Kitsap Sun

Now those links are not the reason that bulk mail has less of a chance of making to its destination but they don't help either

It simply isn't true. Bulk mail gets delivered... I don't think you understand how bulk mailing works. You pay a lower rate because you pay for the permit. You can send bulk but it gets sent at the lower rate UNLESS your list is bad and it gets returned. THEN, you pay full first class rate. It is utterly ignorant to suggest those false statistics.

Misinformation at its finest I guess..