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Postage going up...

by laird
17 replies
Just a friendly reminder that US Postal rates are increasing January 27th.

Letters (1oz.) — 1-cent increase to 46 cents
Postcards — 1-cent increase to 33 cents

Pick up your Forever stamps to save some coin.
#postage
  • Profile picture of the author DEaFeYe
    Banned
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    • Profile picture of the author jrobconsult
      Originally Posted by DEaFeYe View Post

      I'm in my 20's, so this is actually a real question...

      People still use the mail?
      But don't let the Bob Ross Character know how good direct mail is.
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    • Profile picture of the author misterme
      Originally Posted by DEaFeYe View Post

      I'm in my 20's, so this is actually a real question... People still use the mail?
      We forgive you.

      One of these long winter nights, we'll tell you the lost stories of the ancients. Basically, everything that happened before the year 2000.
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  • Profile picture of the author SashaLee
    @DEaFeYe

    Hi there,

    Some of us depend on it to make our livings ;-)

    Sash...
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  • Profile picture of the author edakini
    Thanks for the reminder.

    Believe it or not, the USPS rates for express mail & priority mail is the best deal going. Bought a whole bunch of the Forever priority mail last year and use them frequently enough to see real savings.
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  • Profile picture of the author jrobconsult
    I think the rates are increasing Jan. 27th.
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  • Profile picture of the author laird
    Updated to correct the active date of the postage increase. Thanks.
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  • Profile picture of the author godsgood
    I pretty much use the mail only for direct mail marketing. I don't personally use the mail much. As I can tell by the 33 cent stamps I still have
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  • Profile picture of the author jlcs
    I use mail for several of my physical product. Now people prefer physical things which can grab by hand.
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  • Profile picture of the author Rob28x
    It's still way too cheap imho. Why don't they just raise a stamp to $0.50 right now. If they want to get out of the red, then that would be a good first step to take. It's actually sad when I can send a letter coast to coast cheaper than half the cost of a pack of gum.
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    • Profile picture of the author sandalwood
      Originally Posted by Rob28x View Post

      It's still way too cheap imho. Why don't they just raise a stamp to $0.50 right now. If they want to get out of the red, then that would be a good first step to take. It's actually sad when I can send a letter coast to coast cheaper than half the cost of a pack of gum.
      The idea was to facilitate commerce. This meant millions of people using it would pay for the service plus pay for the organization to stay in business. Like all things government, ancillary programs crept into the agency and sunk the ship.

      I would explain further but the government groupies would scream a loud scream. Your only to date recourse is to stock up on forever stamps.

      BTW, it isn't sad you can send a letter coast to coast cheaper than half the cost of a pack of gum. That is what the service was designed to do. You pay more for gum than you do for postage because your dollar has been politically DEVALUED.

      Here is something you should look at. When the guvmint issues money, it has to pay the Fed Reserve approximately 2% for them to tell the GPO to print that amount of money. As a middle man your friendly FR makes approx 2% on EVERY transaction for doing nothing but sending an email.

      In other words, the country is always in debt in perpetuity. How about those apples?

      That is what is truly sad, not the price of gum.

      Tom
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  • Profile picture of the author Bruce NewMedia
    I have to say, all in all, postal mail is still a great deal. And based on what my clients and I are seeing, response rates are pretty good. In general there is less competition in the mails than years ago.
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  • Profile picture of the author iAmNameLess
    If people are doing a lot of mailing, I'm sure they have a permit for cheaper rates and not going to horde on .01 difference.

    @deafeye... I'm surprised that you are really asking this. For someone who tells everyone to raise their prices, it is surprising to hear that you don't realize the potential of direct marketing to get clients, as well as helping your clients.
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  • Profile picture of the author jayspann
    Yeah you can get baulk rates quite a bit cheaper but those "cheap mailings" tend to get lost on there way to the recipient some times.

    The same way if you use a free/cheap autoresponder you have a higher chance of ending up in the spam folder.

    You just need to know what your "math" works out too... I've spent $5-$10 each when mailing out grabbers to GOOD prospects.
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    • Profile picture of the author iAmNameLess
      Originally Posted by jayspann View Post

      Yeah you can get baulk rates quite a bit cheaper but those "cheap mailings" tend to get lost on there way to the recipient some times.

      The same way if you use a free/cheap autoresponder you have a higher chance of ending up in the spam folder.
      What? This is absolutely not true... Are you saying the post office doesn't deliver all its mail? Comparing direct mail to autoresponders is crazy... it usually isn't the autoresponder that gets delivered in the spam folder, it is the contents of the email.

      The USPS isn't going to "lose" your mail, just because you do BULK mailing, like most real businesses that do a lot of mailings.

      I don't know why you would even say that...
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  • Profile picture of the author jayspann
    Depends on what you are mailing. Bulk or standard rate mailings do not get ran thru the NDI they just get sent to address listed rather its correct or not.

    I have no data to back this up but people like Dan Kennedy, Gary Halbert, and Joe Polish have all said that deliverability is 20-30% lower with bulk mail.

    Gary ranted in his newsletter about this all the time.

    Are Postal Employes Trashing Your Junk Mail for You? | Updater

    Postal worker pleads guilty to stashing mail at home :: WRAL.com

    Former Belfair postal worker sentenced for burning junk mail he should have delivered » Kitsap Sun

    Now those links are not the reason that bulk mail has less of a chance of making to its destination but they don't help either
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