Well the same thing is true when it comes to prospecting.
Now Im not saying that its the only way to do it, but daily telephone prospecting in a routine will absolutely bring you to a place where there are sales coming in every day.
Its not that outlandish to think you can make that happen. Most full time sales people ARE making sales every single day, and its very realistic, but it takes an apple a day.
That apple in my definition is TWO HOURS PER DAY ON THE PHONE.
If you can get into the habit of spending TWO HOURS PER DAY phone prospecting, then you dont even have to think about marketing any other way if you dont want to. It's effective which is really cool, but even cooler- It's SIMPLE.
Two hours per day isnt hard, its just a short routine.
Try it, and you will see what I mean. The most important thing any newby or even seasoned professional can do is two hours per day of prospecting. Thats all it takes, and for most, the phone is going to be the best way to do that. It's a recipe for success....right here in this one post.
Everything else can go right, and it wont work if you arent prospecting daily, however if you ARE, then you have business PERIOD.
An apple a day...
Hope this particular way of wording helps yet another person....sometimes you can say the same thing in different words and suddenly it clicks for someone.
It may take you a day or two to warm up, but is two hours per day worth it? Some people do it EIGHT hours per day Two isnt much.
Those who prospect daily, consistently, make sales every single day...
Two hours per day on the phone = "An apple a day..." = Daily sales.