Converting OLD website to a "Newer" website

You need a contact form somewhere above the fold to capture leads.

Darker colored and possibly even slightly larger sized text.

State your competitive advantage and benefits.

thanks man , I struggle with these things so Its always nice to implement others ideas when I can as this isn't my fortay LOL

hi There

Your new site is not mobile optimised? which means it cant be viewed from a mobile website because of your pop up form? we specialise in responsive webdesign and can help you fix this problem,

feel free to PM me if you would like me to explain how

thanks for your help! the guy on fiverr.com said he could fix this for me? is that what you ment?


Also, I am looking for some to help me crush the competition?

In the footer you wrote Terminite instead of Termite.

It looks like you have three main services - Termite Control - Pest Control- Wood Replacement - currently they are buried under the services button in your menu.

This site is fine if you just want people to know about your company. However, from some of your other posts here, I know that is not the case.

When you are creating your marketing collateral, including a website, always remember WHY people are on your site to begin with. They didn't come to learn about YOUR mission, they came to see if you could help them with THEIR mission which is to solve a problem.

I won't go into all of the data to support what I am about to say because it would take a long time. So, I will just throw it out there.

Don't put your services under the button. When they land on your page, there should be three big boxes right at the top, one for each service. You could put these into your slider area and just have one default slider that shows all three. Each box is a photo corresponding to the service offered and has in big bold letters the name of the service - Termite Control - Pest Control - Wood Replacement. Use photos that evoke an emotion of some kind if possible. Make people want to do one thing, call your number. They can click on the service if they want to read more, but people just want help. Let them know right away what you do.

Put the service you want to sell the most of in the middle. The human brain is pre-disposed to want the middle option.

Set off the area around the phone numbers with a different, darker color. By putting color around the it, the eyes will draw to them much more.

Use local numbers.

Add a photo of yourself to the page. Smiling faces raises conversions.

Don't make people click to see the reviews. Put them right underneath the services on the homepage. Social proof is very powerful.

In your header, put your three locations with each ones phone number underneath. Orange - Temecula - Bellflower

Spread them out right at the top with a color accent around the number (not red). Use the local numbers. People can see the number close to them, and it just looks easy. You can keep the locations page in case people want to know where you are. But every time I have needed pest control, I have never known where the office was. I didn't care. I needed them to come to ME.

Don't bury the contact form on the "Request Service" page. Stick it on the home page right next to the reviews. Put the locations and phone numbers under that again so in case they are scrolled down, they see the numbers.

Stick another picture of your smiling face by the form and numbers in case they are scrolled down. Research has shown that a picture of eyeballs on a page make people more likely to act.

Remember, it's not about you, its about them. People are scared. They don't know how much damage has been done by the termites and they want an expert to come right away and tell them their house isn't going to fall down.