Cold Calling Vs Other Acquisition Methods

I can't speak on behalf of cold calling as it pertains to ROI and statistics - I haven't dabbled enough in looking at my own numbers to be able to verify much. I've done direct mail, e-mail, you name it - I love cold calling and prefer it for one sole reason:

INSTANT RESULTS.

I could send out 1,000 e-mails and get a couple of responses if I'm lucky - but it's not instant and it doesn't feel as real and as authentic as picking up the phone and having a human-to-human conversation. I think that based on that cold calling would probably convert better, but like I said I'm not expert and it obviously depends on the individual as well as the campaign.

For me, cold calling is my preference. I use other marketing strategies and resources but I always seem to get back to the phones one way or another. I also find it to be a lot more fun, personally. It's a thrill for me.

Best of luck!

Snail Mail marketing works great. It has some of the best ROI.

But this question is better suited depending on the market you're trying to penetrate. Let me give you an example. Let's say you're targeting Plumbers and Google Places management.

- Email marketing isn't great - they're not big "email" guys.
- Direct Mail is good, since a majority work out of their homes.
- Cold Calling is "OK" - majority of the time they're out on calls (since they're owner/operator) and hate the sales calls.
- LinkedIn - definitely not a good idea, these guys don't even know what that is.
- Facebook Marketing - same as LinkedIn...
- PPC/Adwords - Yes, always a good idea for any market, if your budget permits.
- SEO - Yes, always a good idea for any market, if you know what you're doing.
- Face-to-Face - Fantastic, these guys like to "shake your hand and look you in the eye"

So, from above, if you want to get serious traction with plumbers, I'd suggest focusing on Direct Mail, Cold Calling, PPC and Face-to-Face.

Now, if you wanted to target Accountants, the above methods would be different for them. Understanding your demographics is important, so you know the best ways to penetrate them and get them to see your message.

Over here, we've already mixed cold calling with a number of other methods from email to social media. So far, we've started investing more in email because it managed to get the most leads so far (followed by social media and SEO).

We have not fully discarded others though but have started investing only enough to fully compliment the cold calling. At the very least, a telephone call finishes up the conversation with a prospect.

Cold calling is great, however, it sometimes doesn't work well as an opener. Usually it best serves its purpose when you have already established some form of contact with your prospect, although that really wouldn't be called "cold" calling now would it?

Anyway, cold calling is great in getting in contact with new clients. Just don't expect for it to always work is all.

Well Cold Calling is effective to some extent as you need to be on the spot immediately.

Cold calling is reaching potential clients who did not expect to speak with you. Receiving a cold sales call can make people angry because you haven't laid any groundwork for your call. Salespeople have different opinions about the effectiveness of cold calling. Many believe that it is the most efficient way to reach potential leads. Others feel that cold calling has been displaced by e-mail marketing and social media marketing.

Anyone wondering why beginning with "Is this a bad time to talk?" is a good idea should go watch the video here:

http://www.warriorforum.com/offline-...ml#post7249646

and the vid linked to right underneath that one.