Picked up an appointment with a Spa tomorrow.It's a first for me - not that it matters much, but it seems like I've had terrible luck in the past with anything resembling a spa/salon/nail place.
2012 was their best year ever. They have a "reasonable" web site. I'm still intending to sell a re-design, as I can make it much more effective. An SMS campaign seems like the most obvious sell in addition to that, but I thought I would throw the question out here and see what brainstorms up.
How would/do you approach an overall marketing package for a spa/salon? What types of services are the most effective? They're all over facebook, so that's taken care of. What do you think?