Getting ready to finally concentrate on the Lead Gen side of my business and was hoping you guys could save me some testing time.
Is it helpful to offer a report in exchange for email information? Does it drive leads from people who otherwise would have just left the site? I have about 50 reports. And, should that count as a lead to the biz owner? I had planned to charge for email and telephone contacts.
To start, i'll build the sites and contact biz owners to take the calls and emails from my "test" sites. If they want to keep me from giving leads to competitors, they will have to pay.
What is a good "no brainer" starting price point for exclusive leads from my sites? (think "home services" such as plumber, electrician, roofer, etc) Eventually I plan to negotiate a per lead cost, but for now I want to offer a flat monthly trial rate for 3 or 6 months. I don't mind losing money up front to make long term cash.
When a business commits to leasing my site long term, would you add specific company biz info, etc or keep it fairly generic?
Thanks for your thoughts,