Use of QR Codes

by slimads

Posted: 14 years ago 10 replies

OFFLINE MARKETING

How many of you are using them ? for what ? and what are you delivering via QRCodes?

#codes

abraham26 14 years ago

I am planning to add it, is useful to scan with mobile phone on the Windows desktop and access send link to mobile phone.
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JerrickYeoh 14 years ago

we are using it for offline campaign where whenever we advertise like poster , billboard , flyer.
we will include the QR code in it so they can check out the product of promo by scan with their mobile phone instead typing your whole long url and search for it .
Beside that QR code also play a role of tracking for offline campaign.
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globalpro 14 years ago

Here's a post I am following up on with print advertisers where I live.

http://www.warriorforum.com/offline-...eres-plan.html

Have one on board already.
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MobileMarketingMogul 14 years ago

I use them but they are most effective when they are used with mobile optimised pages or frankly they are just a waste of time as you would be giving your clients potential customers a bad experience, check out How To Effectively Use QR Codes for more information
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NewParadigm 14 years ago

I see a few QR codes on vehicles now, either vinyl graphics or magnetic signs.

I think there is an application for QR codes even for desktops to scan links from printed media. I'd think there would have been mice equipped w/ a cam on the bottom to scan QR codes. Maybe I should patent that.
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winz 14 years ago

QR codes can be read by the camera in most mobile phones. Once they are scanned, software deciphers the encrypted information and initiates a response. This response can involve either directing the phone to a website, providing the user with iintegrated data stored within the code or documenting an event. In any case, it eliminates the need to search for content and provides direct access to information.

taken from Denso Adc
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luisgab1 14 years ago

hello there,

a QR code is what they call a Quick Response code usually used for recording information or data in a unique way. A QR code consists of black square dots arranged in a square grid on a white background. Actually these QR codes may look alike but they really differ. Also the information which they carry are made up of four standard types of data and that's already too technical to discuss about. Anyway, If you're familiar with the QR codes which you usually encounter when using your smartphone, that's one good example of that one. QR codes are easy to use. All you have to do is provide your QR code and the person who will use it will only have to get their smartphones and use their camera with their barcode reader and wala! they'll get redirected to the website embedded in one of the codes present in the QR code you've created.

Hope this helps mate!

Good Luck!
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NewParadigm 14 years ago

QR readers should be embedded in the phones camera app to automatically recognize them, instead of having the user to download an app first.
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TrumpiaTim 14 years ago

QR Codes are great because a lot of our Trumpia customers had plain old print advertisement that is not much more interactive and dynamic since a customer can scan the QR code and visit a business's website at their highest point of interest.
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arronwall 13 years ago

You can place QR codes on products such as: t-shirts, mugs, posters, book covers, etc.

At one of my clients fundraising dinners they had the wait staff aprons imprinted with their QR code and several of the items in their goody bag had the QR code imprinted. Their silent auction times were set up with QR codes which landed on a webpage to accept the bids, and eventual payment from the winner. They saw a measurable increase in donations over the previous year.

In one email newsletter when a client was announcing a contest, they sent only the image of the QR code, and the recipient had to scan the QR code to read the message. They saw a 20% increase in response and donations.

It's important to know your market when using QR codes. Not everyone will use them, and in some settings they may be more effort than someone wants to make.

We have found that QR codes work well with the younger to mid-aged markets, however, the over 55 age crowd doesn't respond as welcoming to the use of QR codes. Note: This is not true for all persons over 55 as many of the people in my company are in that age range and use the codes, however, it is also the work they are involved in that could make the difference.

Wishing you awesome and continuing success,

Arron
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