When I first started marketing websites just over a year ago, I was submitting proposals at the $500 mark. One, to get samples and two because I didn't see the value in the service I was offering.
Well, I have to say it only took one difficult website job that required template tweaks and transfering (and reformat) a bunch of MS Word webpages too loose my shirt, pants and underwear on that job. That was when I woke up and doubled my fee for a 5 page website.
Now, after a a few more bumps in the road (yes, you can even lose money at a $1,000 per site) I have increased my rates again.
If your a newbie or don't feel confident charging more than $500 (but would like too), here is how you can do it to increase your value and return.
Let's stick with the $500 website example and see where it ends up.
* Basic 5 page website with content and images $500
*Client wants more pages? Charge an extra $75 per page
*Client needs a logo design, charge another $75
*Client needs more content, charge $35 for 500 word articles
Using the short list above, lets say the client needed a 7 page site, 3 extra pages of content and a logo.
Value of website = $905
When you break it all down into components, you add value to your service.
The next time you submit a bid for a website, get a firm price on what you are willing to offer for your base website, then everything else is an addon service with an addon fee.
I decided to write this because I am in the middle of writing a quote for converting a 10 page "old school html" website to Wordpress and was reflecting on my beginnings not so long ago. My fee for this job is just shy of $2,200 (I know others who would charge even more..and get it).
I hope some of you will find this helpful.
If anyone else has a helpful idea on how to increase value (or how you increase your value), please share.