[ HELP ] Problems to get appointments.

by lucafo
5 replies
Hello everyone,
first of all I have to say that english is not my native language so if I make any mistake, I'm sorry.

Ok, let's go to my problem.

I have to set appointments and I use cold calling and direct mail but if I have to be honest I don't feel to do a great work.

I offer a great service here in Italy ( we are building a buyers group like groupon but also offline ) to increase sales but I have problems to get appointments.

When I do cold calling, I get 1-2 appointments every 100 calls and that's not good because I " burn " too much opportunities.

I'm good at explaining what I offer and I'm good to sell my service but 95% of the times I don't have the possibility to show them this project.

What I need is to increase the possibility to get an appointment, nothing more.

So, excluding cold calling and direct mail, how can I put in front of them this project?

I also tried to go directly to the business ( a cold appointment ) but 90% of thetimes the owner is not there and I don't have the possibility to speak with him.

People here in Italy are so much suspicious and when I go in a business and they see me well-dressed with my Ipad they say me " We are good now, we don't need anything ".

I should think a different way to approach business's owners to maximize my sales.

What do you do with your business?

You go directly to local business asking for the owner, or you use some different strategy?


Anyway thanks for the help and sorry for my bad english.

I hope you understood my problem.
#appointments #problems
  • Profile picture of the author ClayWhite
    Try not dressing so nicely... I know it sounds crazy but if you are going into a repair shop dressed in a suit and tie they will know you are trying to sell them something.

    Dress in something like nice jeans and a polo shirt. Also, try not to bring a briefcase with you. An iPad is ok.

    When you get there ask to speak with the owner or manager and if they ask why, tell them you need to speak with them about there recent ad. That should help you get past the "gatekeeper".

    If they are not in then ask when they are normally in the shop. Try not to tell the "gatekeeper" anything, they will think it's "matters above their pay scale".

    Hope this helps.

    One more thing... If you are visiting a law office it might be wise to dress in a suit
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  • Profile picture of the author AndyBrough
    There are a number of methods that I would recommend for you:

    The first is to create a visual presentation that you can send via email. Video is ideal but images can also be good. The presentation can be generic about what you are offering but the keys here are to ensure that the link to click has their business name and also that your subject line mentions their 'pain point' (i.e. are they looking for more customers)

    When emailing it is also great to use a service like 'Yesware' which tracks your emails and when someone opens your email or even clicks on your links! This tells me whether they are interested at all by whether they open the email and how long they look at it.
    You can even call them straight after they open it!

    A second method is slower but can have a higher conversion rate once you get the meeting. Basically visit the place but do not sell. I work with a lot of cafes and my technique is to grab a coffee and then get talking to the owner/manager while I'm there. I compliment them on something and then ask how the business is going etc. Sometimes this will immediately lead them to ask what you do and bang we often get a meeting. Otherwise, make note of what they said and then come in another time and say 'I was thinking about what you said and thought you'd be interested in...'

    You are now a known person rather than a random salesperson. You can also start with places you already know to build up confidence.

    Good luck and hope it all goes well.
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  • Profile picture of the author lucafo
    Thanks for the advices.

    I just bought 1 month of Yesware and I'll try it.
    It looks really helpful.

    And as you suggested I'll try to be more effective when I visit the place.

    I made a huge work of cold calling and direct mail so now is the time to go by myself directly to the place to maximize the possibilities.

    I think an approach face to face is better if you know what to do and how to overcome objections.

    I will test some strategy to see which one works better and I will try to focus my energy on going directly to the business.

    Thanks for the support.

    If you have some other advice, I'm here to improve.
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  • Profile picture of the author ambrking
    Try to hire appointment setters. They can call companies on your behalf, and set appointments so that all you need to do is show up on that meeting. If you are not comfortable with that, email marketing is still effective. Try to write a better introduction and content. Also, be active on social networks since most consumers can be found online.
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  • Profile picture of the author lucafo
    Thanks ambrking.

    I will hire someone maybe later.

    I'm 21 and I have to improve my " appointments setter " skills.
    When I will be good then I'll hire someone.

    About the direct mail, as suggested before, I bought 1 month of yesware to track emails and this morning I created a great slide to send via mail.

    PS You know how to write in HTML mode on GMAIL?
    I uploaded the slide on slideshare but I can't embed the code on GMAIL.


    Thank you again for your patience and help.

    You are great guys.
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