I Need Your Advice For My Web design and Web Development Business Plan

21 replies
I've been here for several months but I don't post just like most of the good guys on here.

I'd like to ask an advice to all warriors who have experience in web design and web development service business.

I'd like to start a web design business but I only know wordpress. I don't know anything about programming, html, css, and php. I have basic knowledge in seo, photoshop and can change theme's fonts, colors, and backgrounds using firebug.

I've seen some good wordpress themes that I can use to create a beautiful website for clients but my skills are limited.

My first plan is to provide a web design service to only 1 niche. I have great interest in this niche and I know that this is a profitable niche.

I'll buy 1 or 2 premium wordpress theme that is designed for this niche and will create several demo sites using these themes to attract potential customers. They will get the exact design on the demo sites. I will also buy the guide and paper contracts that I believe needed for starting a web design business.

Other services to offer my existing clients.

1. mobile web design
2. website maintenance
3. hosting (will get reseller hosting on hostgator)
4. logo design
5. facebook and twitter design

I'll outsource some of the little task that I don't know.

Can I run a web design business with this without the knowledge in html, css, and php?

Do I have to study a web design course first to start this business?

What skills do I need to master wordpress theme customization? (Just the theme's design)

Can I host my clients' website without server knowlege? ( I know how to change nameserver settings, add domain, create database, upload files on server and create email for clients. I don't know anything about programming and configuration.



My next plan is to create a free classifieds site for this niche. Once I have enough earnings to fund and build classifieds website, I'll buy the best classifieds script. I have 2 choices right now but I will not go into this since I do not have enough funds for customization and marketing.

Here are the possible ways to earn from classifieds website.

1. Featured Listing on Homepage
2. Featured Business on Homepage
3. Featured Agents on Homepage
4. Feature Listing on all Categories
5. Feature Listing on all Listings' Sidebar
4. Diamond listing block (on top of the category)
5. Gold Listings' block (below diamond listings' block)
6. Silver Listing's' block (below gold listings' block)
7. Highlighted ads
8. Charge For Additional Category Submission
9 Charge For Additional Region Submission
8. Verified Membership (all verified members will have verified sign on homepage listing, category browsing page listing, and listing's page
9. Advertise Website's Link on listings ( this will be free for my web design service clients)
10. Banner advertising

I know a php classifieds software that can do all these features but I don't have budget to start this. The software is not cheap.

I am offering loyalty discounts to all my web design service clients. They will have different price plans for listing upgrades as long as they are hosting
their websites on my server. I want to provide the best value to my existing customers and this will result to high retention rates.

With the help of niche classifieds website, I can easily offer them the web design service.

I had an online classifieds website before and targeted a general classifieds using a premium wordpress theme. The theme is not great and the earning potential is limited even if you have a high traffic website. Not all features above are in this wordpress theme. After running it for several months, I learned what features I need for my site and also what niche to target. This is a profitable niche in our country. There are general classifieds and niche classifieds in our country that are earning huge amount per month with this niche. I have no budget right now but I have a big dream to be the top niche online classifieds. I believe big marketing budget is still the key to dominate this niche.

I made a mistake but I've learnt. I am targeting now the business and niche that I am very passionate. I will not quit until I achieve my dream.

Thank you for reading my post. Hoping for an advice to experienced good warriors on here.
#advice #business #design #development #plan #web
  • Profile picture of the author jimbo13
    Originally Posted by buyandsellit View Post

    I am targeting now the business and niche that I am very passionate about. I will not quit until I achieve my dream.
    This is what I don't understand about many people. If you are passionate about a particular niche, lets say Fancy Dress, why wouldn't you just get into that business rather than something you can't do?

    At least your life will be fun doing what you are passionate about.

    Dan
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    • Profile picture of the author buyandsellit
      Originally Posted by jimbo13 View Post

      This is what I don't understand about many people. If you are passionate about a particular niche, lets say Fancy Dress, why wouldn't you just get into that business rather than something you can't do?

      At least your life will be fun doing what you are passionate about.

      Dan
      Thanks Dan. Yes I agree with you on that aspect. I guess it's because some niche are not profitable and great marketers know the secret on dominating every niche.
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      • Profile picture of the author jimbo13
        Okay then.

        Well a friend of mine has a Digital Marketing Agency (which is what people here call Offline for some reason) and he knows nothing about computers.

        He has an IT superbod who project manages everything with an outsourced company in India and deals with the customers.

        And he has 2 telemarketers plus 1 sales guy to go to the meetings.

        And he has one person to act as receptionist and customer care.

        His customers are all in the Oil Transportation business.

        So the answer is yes.

        Dan
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  • Profile picture of the author milodigital
    I'm designing websites and don't know jack about coding. I use Adobe Muse. Drag and drop its really effective for me.
    Create a website without writing code | Adobe Muse
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    • Profile picture of the author buyandsellit
      Originally Posted by milodigital View Post

      I'm designing websites and don't know jack about coding. I use Adobe Muse. Drag and drop its really effective for me.
      Create a website without writing code | Adobe Muse
      Thanks. I'll check it. Do you have a web design business or just doing web design for personal purposes only?
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      • Profile picture of the author milodigital
        Originally Posted by buyandsellit View Post

        Thanks. I'll check it. Do you have a web design business or just doing web design for personal purposes only?
        I use it to design website for clients. I find that although wordpress can look great, I can't change certain things with using HTML/CSS/ I don't want to learn coding, so Muse is perfect for me.

        You can buy web elements from graphicriver.com that will give a professional look. These are easily editable (if you the relevant graphics software).

        I am just starting to offer affordable sites to local small businesses. Just having something that looks more professional than the other local web designers, not only helps me stand out, but also helps with my clients conversions.

        Think about it. would you trust a local business that looks like its site was made by kids in between x-box live games?
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        • Profile picture of the author snacktivity
          Originally Posted by milodigital View Post


          I am just starting to offer affordable sites to local small businesses. Just having something that looks more professional than the other local web designers, not only helps me stand out, but also helps with my clients conversions.

          How do you determine what is affordable for them? How much do you charge?
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  • Profile picture of the author damasgate
    I honestly just outsource everything that I can.

    I just don't have the TIME to do it all myself. I would rather spend the time selling my services and dealing with clients.

    I realize now too that I should have people cold calling for me working on straight commission.

    This leaves me managing everything instead of doing it myself. I hope you'll come to realize the power of this as well. The key though is finding the RIGHT outsourcer, this takes time.
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    • Profile picture of the author buyandsellit
      Originally Posted by damasgate View Post

      I honestly just outsource everything that I can.

      I just don't have the TIME to do it all myself. I would rather spend the time selling my services and dealing with clients.

      I realize now too that I should have people cold calling for me working on straight commission.

      This leaves me managing everything instead of doing it myself. I hope you'll come to realize the power of this as well. The key though is finding the RIGHT outsourcer, this takes time.
      Ever since I'd like to start my own business but I don't know how or where to start. All of my friends are just employees so I can't get support and advice from them. Everything started when I finished reading "Rich Dad Poor Dad" by Robert Kiyosaki. It opened my eyes to great possibilities.

      I'd like to start my own business that I'm passionate. I'll outsource everything when I started earning. You're right about getting the right people because they are the key to your success. I want to provide quality service to my future clients and having great people working for me is a big factor.

      Everything can be outsourced but without funds, I guess have to start doing it myself.

      Thanks for the advice.
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    • Profile picture of the author greco
      Originally Posted by damasgate View Post


      I realize now too that I should have people cold calling for me working on straight commission.
      I've been thinking the same thing for quite some time now, but have had a lot of difficulty finding anyone willing to work in cold-call telemarketing for me on straight commission. In fact, I've yet to find a single decent salesperson willing to do this for commission only. Seems to me that anyone smart enough to be effective will feel as though the deck is stacked against them to such an extent that they are not willing to take such a risk as conditioning their compensation completely on amount of sales generated from cold calls (cold calling is notoriously difficult, and as almost anyone who's done it can attest, is the most difficult type of sales). I'm not saying that one cannot have success with cold-calling. Indeed, I've closed numerous deals on the first (cold) call, but it's exceedingly tricky and success can often depend on factors outside the salesperson's control. I'd love to find someone willing to do this, but have basically given up on it in frustration and the belief that I'll never find anyone worth a darn who is willing to work under this type of arrangement. Any ideas on where/how you'll find people to do this for you? If so, please share - I'm very interested in hearing about it.
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  • Profile picture of the author grey38
    I would say the biggest thing about selling to a company is making sure they know what kind of value you can offer them. I don't know what your niche is, but say you get a small engine repair guy. You know basic SEO, but I would suggest building upon that knowledge. I've never seen a beautiful small engine repair site. Offer the company a guaranteed return on his investment, but over time (nothing immediate should be promised). Obviously there is never a guarantee. But if you know seo, Google Plus Local, and reputation management (which helps build social proof) you can put his site to the top of google, in either a video, in the google plus listings, and maybe even a text link in the organic searches.

    While you can't guarantee a set number of clients you could tell him worst case scenario, if you get 1 client for him per month. You know he charges 65 dollars an hour. If you got him 1 client per month, that's 12 clients he can get per year at a minimum of 65 dollars. Meaning he'd make a minimum of 780 dollars per year. However you'd only have to charge him once and let him know he'll be at or near the top for the next 3 years if you do the seo, g+local, and some reputation management correctly (if he's in low competition area). This means if you charge him say 700 dollars one time fee. He's looking at 2340 over the next three years directly from your services. That's not even to mention the people who will refer more people to him or the potential extra hours and customers he may get through google.

    I recently started studying selling techniques and this literally changed my game. I closed two websites in two days at 1300 a piece this previous week. I really feel like my game has upped a level because of the advice I wrote up top. But remember 3 years is a good timespan if it's a low competition area.

    Just don't promise anything you have no idea how to do. Like I've never been successful with facebook. I would say at this point it's mostly good for social signals to ranking a website in small population areas (20,000 or less). But i've never had success using it, so I might be wrong.

    Hope that helps it's been so useful to me this week : )
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    • Profile picture of the author Tim Bazley
      You know, these days I've got myself a little motto...

      "If you really want to do something, then don't let a little thing like not knowing how to do it stop you"!

      OK, you may have to be a little careful about that if you're talking about brain surgery. But for most things, you can always learn as you go and / or hire others to do the hard parts!
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      • Profile picture of the author buyandsellit
        Originally Posted by Tim Bazley View Post

        You know, these days I've got myself a little motto...

        "If you really want to do something, then don't let a little thing like not knowing how to do it stop you"!

        OK, you may have to be a little careful about that if you're talking about brain surgery. But for most things, you can always learn as you go and / or hire others to do the hard parts!
        Thanks Tim. I'll follow your advice.
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    • Profile picture of the author buyandsellit
      Originally Posted by grey38 View Post

      I would say the biggest thing about selling to a company is making sure they know what kind of value you can offer them. I don't know what your niche is, but say you get a small engine repair guy. You know basic SEO, but I would suggest building upon that knowledge. I've never seen a beautiful small engine repair site. Offer the company a guaranteed return on his investment, but over time (nothing immediate should be promised). Obviously there is never a guarantee. But if you know seo, Google Plus Local, and reputation management (which helps build social proof) you can put his site to the top of google, in either a video, in the google plus listings, and maybe even a text link in the organic searches.

      While you can't guarantee a set number of clients you could tell him worst case scenario, if you get 1 client for him per month. You know he charges 65 dollars an hour. If you got him 1 client per month, that's 12 clients he can get per year at a minimum of 65 dollars. Meaning he'd make a minimum of 780 dollars per year. However you'd only have to charge him once and let him know he'll be at or near the top for the next 3 years if you do the seo, g+local, and some reputation management correctly (if he's in low competition area). This means if you charge him say 700 dollars one time fee. He's looking at 2340 over the next three years directly from your services. That's not even to mention the people who will refer more people to him or the potential extra hours and customers he may get through google.

      I recently started studying selling techniques and this literally changed my game. I closed two websites in two days at 1300 a piece this previous week. I really feel like my game has upped a level because of the advice I wrote up top. But remember 3 years is a good timespan if it's a low competition area.

      Just don't promise anything you have no idea how to do. Like I've never been successful with facebook. I would say at this point it's mostly good for social signals to ranking a website in small population areas (20,000 or less). But i've never had success using it, so I might be wrong.

      Hope that helps it's been so useful to me this week : )
      Thanks for your suggestion. Yes I know about seo since I applied it on my classifieds website before to be on page 1. Yes I see the earning potential and the benefits of seo to business owners. I don't know anything about Google Plus Local and reputation management.

      I believe most business owners in our country don't see the value of search engine traffic or having a website. There are some websites with no contact form or contact number, bad design, and not optimized. Some popular companies don't even have a website and just using free platforms.

      I have seen great niches that are so easy to rank on first page with location + niche + .cctld. An exact match domain on cctld.

      Providing value to a client has different factors. Some clients just want a website for their offline business so they don't need website promotion. Some just loves great looking website while others want to be on top. It is still about client's preference and providing their needs. We know that having a website without promotion and traffic is useless.

      I used to think about it before but I'm not confident to provide seo service to clients since I did not work for a company as a linkbuilder, seo manager or other seo task. In other words, I have no experience in providing seo service to clients. I have no idea on how to charge them. I'm also afraid that I can't deliver to be on top for the long run because of the google algorithm changes.

      SEO is a great upsell to web design service but I am not thinking of providing the seo service to clients for now. I guess I have to take 1 step at a time and will start with providing web design.

      In US and other english speaking countries, the classifieds niche is a very competitive market.

      For now, I'm thinking of taking wordpress web design training on ithemes and the complete web developer course that I saw on udemy. By acquiring a skill, I am more confident to take orders and provide value to my customers. I can also check the quality of outsourced project in the future.

      I'll remember your advice so I can provide value to my clients if I take seo service in the future. Thanks again.
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  • Profile picture of the author Mohsin Rasool
    Hi,

    I am developer and have own team, and will welcome any Warrior partnership to be their reliable tech partner, we can help launch WP sites fast and as per your guidelines and niche requirements. This will save you time on doing, and allow you time on marketing...

    My successful clients in USA/UK are the ones who outsource most of stuff to us and just handle clients selling and marketing to grow their business. My country's currency and income level allows us to be good tech partners to rich markets likes yours where i think selling is only the best productive most valuable task to do

    Regards,
    Mohsin
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    • Profile picture of the author buyandsellit
      Originally Posted by Mohsin Rasool View Post

      Hi,

      I am developer and have own team, and will welcome any Warrior partnership to be their reliable tech partner, we can help launch WP sites fast and as per your guidelines and niche requirements. This will save you time on doing, and allow you time on marketing...

      My successful clients in USA/UK are the ones who outsource most of stuff to us and just handle clients selling and marketing to grow their business. My country's currency and income level allows us to be good tech partners to rich markets likes yours where i think selling is only the best productive most valuable task to do

      Regards,
      Mohsin
      Thanks Mohsin. Can you pm me your contact details and website so check your portfolios? Is it warmarks in your signature?
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  • Profile picture of the author Jason Kanigan
    @the OP: as long as you know more than your clients...or simply are willing to do work they don't want to do...you have value.

    You really can figure out what's needed as you go along. Sales and marketing are important. Fulfillment of what you say you'll do is important. As long as you're clear about your offer, and don't create unrealistic expectations or take on clients who believe you're going to do more than you do, you should be fine.
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    • Profile picture of the author buyandsellit
      Originally Posted by Jason Kanigan View Post

      @the OP: as long as you know more than your clients...or simply are willing to do work they don't want to do...you have value.

      You really can figure out what's needed as you go along. Sales and marketing are important. Fulfillment of what you say you'll do is important. As long as you're clear about your offer, and don't create unrealistic expectations or take on clients who believe you're going to do more than you do, you should be fine.
      Thanks for a great advice Jason.
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  • Profile picture of the author Amanda786
    Hi
    I think for a start up its a good idea and that would be more appropriate if you only offer services in which your are skilled. With time you may learn other skills too and learn things so that you may offer your clients with other services like php,html etc.
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  • Profile picture of the author zenxseo
    hi sorry wothout knowing html you know how to code in WordPress ?
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