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Help with getting in front of targetted clients

by khut
7 replies
I would like to market either with a postcard or phone call to all of the vendors that are going to be at a specific conference. There is a website that has a list of the vendors that will be attending, but the only information that is listed is business name, address and website.

I've never used a website similar to infofree etc. would I be able to take the list of vendors from the conference and use a service like infofree to find contact name, email address, phone number, etc?

Or if you have other ideas how to get in front of the vendor list, please let me know.

Thank you
#clients #front #targetted
  • Profile picture of the author Jason Kanigan
    So you can get the phone # from the website.

    Now you need to find out who to talk to. "Hi, hopefully you can help me. I'm not sure who I should speak with...but I'm looking for the person who'll be attending the ______ conference. But I don't know who that would be at your company..."

    and trail off.

    When the gatekeeper transfers you to someone, you don't know if they are the right person yet. So you repeat: "Hi, I'm not sure we should be speaking...reception transferred me to you. I'm looking for the person from your company who'll be attending the _______ conference. But I'm not sure if that's you, or someone else..." and trail off.

    They'll let you know if it's them or another staff member. If it's them, you can have your conversation. If it's someone else, have them transfer you to the new person and repeat the above, substituting the name of the person you just talked to for "reception".

    I'm sure you can extrapolate a similar voicemail to leave if the individual isn't in...which they probably won't be. Most people you call won't be in or able to talk right now. Inconsistent and unskilled callers dial once and quit at that point. But you'll do better, won't you. You'll keep a record of who you called, when, the name of the contact you got, and what stage you're at...and you can do this in a simple spreadsheet. Then calendar your callback two days from now and do it. Persist until you get the conversation.

    You will have done more and better than 99% of people who make calls.
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    • Profile picture of the author khut
      Great advice Jason, I will give it a shot thank you.

      Originally Posted by Jason Kanigan View Post

      So you can get the phone # from the website.

      Now you need to find out who to talk to. "Hi, hopefully you can help me. I'm not sure who I should speak with...but I'm looking for the person who'll be attending the ______ conference. But I don't know who that would be at your company..."

      and trail off.

      When the gatekeeper transfers you to someone, you don't know if they are the right person yet. So you repeat: "Hi, I'm not sure we should be speaking...reception transferred me to you. I'm looking for the person from your company who'll be attending the _______ conference. But I'm not sure if that's you, or someone else..." and trail off.

      They'll let you know if it's them or another staff member. If it's them, you can have your conversation. If it's someone else, have them transfer you to the new person and repeat the above, substituting the name of the person you just talked to for "reception".

      I'm sure you can extrapolate a similar voicemail to leave if the individual isn't in...which they probably won't be. Most people you call won't be in or able to talk right now. Inconsistent and unskilled callers dial once and quit at that point. But you'll do better, won't you. You'll keep a record of who you called, when, the name of the contact you got, and what stage you're at...and you can do this in a simple spreadsheet. Then calendar your callback two days from now and do it. Persist until you get the conversation.

      You will have done more and better than 99% of people who make calls.
      Signature


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    • Profile picture of the author khut
      I don't have a lot of experience cold calling so each phone call is taking me a log time, but so far it seems like a great way to get past the gate keeper. I've made a few calls and so far they've been pretty receptive.

      Thanks again


      Now you need to find out who to talk to. "Hi, hopefully you can help me. I'm not sure who I should speak with...but I'm looking for the person who'll be attending the ______ conference. But I don't know who that would be at your company..."

      and trail off.

      When the gatekeeper transfers you to someone, you don't know if they are the right person yet. So you repeat: "Hi, I'm not sure we should be speaking...reception transferred me to you. I'm looking for the person from your company who'll be attending the _______ conference. But I'm not sure if that's you, or someone else..." and trail off.

      They'll let you know if it's them or another staff member. If it's them, you can have your conversation. If it's someone else, have them transfer you to the new person and repeat the above, substituting the name of the person you just talked to for "reception".

      I'm sure you can extrapolate a similar voicemail to leave if the individual isn't in...which they probably won't be. Most people you call won't be in or able to talk right now. Inconsistent and unskilled callers dial once and quit at that point. But you'll do better, won't you. You'll keep a record of who you called, when, the name of the contact you got, and what stage you're at...and you can do this in a simple spreadsheet. Then calendar your callback two days from now and do it. Persist until you get the conversation.

      You will have done more and better than 99% of people who make calls.[/QUOTE]
      Signature


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      • Profile picture of the author Jason Kanigan
        Yeah, I could have charged you for the process. As usual it seems simple but it works well.

        There is a Thanks button too.

        Originally Posted by khut View Post

        I don't have a lot of experience cold calling so each phone call is taking me a log time, but so far it seems like a great way to get past the gate keeper. I've made a few calls and so far they've been pretty receptive.

        Thanks again


        Now you need to find out who to talk to. "Hi, hopefully you can help me. I'm not sure who I should speak with...but I'm looking for the person who'll be attending the ______ conference. But I don't know who that would be at your company..."

        and trail off.

        When the gatekeeper transfers you to someone, you don't know if they are the right person yet. So you repeat: "Hi, I'm not sure we should be speaking...reception transferred me to you. I'm looking for the person from your company who'll be attending the _______ conference. But I'm not sure if that's you, or someone else..." and trail off.

        They'll let you know if it's them or another staff member. If it's them, you can have your conversation. If it's someone else, have them transfer you to the new person and repeat the above, substituting the name of the person you just talked to for "reception".

        I'm sure you can extrapolate a similar voicemail to leave if the individual isn't in...which they probably won't be. Most people you call won't be in or able to talk right now. Inconsistent and unskilled callers dial once and quit at that point. But you'll do better, won't you. You'll keep a record of who you called, when, the name of the contact you got, and what stage you're at...and you can do this in a simple spreadsheet. Then calendar your callback two days from now and do it. Persist until you get the conversation.

        You will have done more and better than 99% of people who make calls.
        [/QUOTE]
        Signature
        >> Executive advisory: Unstick sales, strategy & growth problems fast → jasonkanigan.com

        >> Selling? Then this is the FREE YouTube series you need RIGHT NOW
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  • Profile picture of the author SashaLee
    Hi there,

    You could also do three other things:

    1. Become a sponsor of the event, which will give you contact information for all the attendees. Or, offer to split a sponsorship or event with another vendor to share in the attendee information. You can also approach a current sponsor and ask to split the cost of the sponsorship in trade for the contact list of attendees. I can't count the number of times we've done this.

    2. Take out a booth at the show itself and actually attend and distribute your wares there. You could also hold a contest for a decent prize and get mega-attention and possibly press coverage.

    All the best,

    Sasha.
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    • Profile picture of the author khut
      Thank you, I'll look into the sponsorship cost.

      This particular event is a large one and I'm sure the cost of a booth is more than I can afford right now, but there are other conferences which I could try that wirh.

      Thank you

      Originally Posted by SashaLee View Post

      Hi there,

      You could also do three other things:

      1. Become a sponsor of the event, which will give you contact information for all the attendees. Or, offer to split a sponsorship or event with another vendor to share in the attendee information. You can also approach a current sponsor and ask to split the cost of the sponsorship in trade for the contact list of attendees. I can't count the number of times we've done this.

      2. Take out a booth at the show itself and actually attend and distribute your wares there. You could also hold a contest for a decent prize and get mega-attention and possibly press coverage.

      All the best,

      Sasha.
      Signature


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      • Profile picture of the author SashaLee
        Originally Posted by khut View Post

        Thank you, I'll look into the sponsorship cost.

        This particular event is a large one and I'm sure the cost of a booth is more than I can afford right now, but there are other conferences which I could try that wirh.

        Thank you
        Hi there,

        I can assure you, if you call all the sponsors of a particular conference you'll find one that's willing to let you co-op their costs of sponsorship by a couple of hundred euros/dollars and give you the entire attendee list.

        Often, the conference organizers actually SELL the attendee lists. Have you tried that?

        All the best,

        Sasha.
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