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Return Address or No Return Address

by fandbworld
3 replies
For those versed in Direct Mail have a question. Is it better to have a return address on envelope or not? I have always put one on there but I know people who do not.

In your opinion which is better?
#address #return
  • Profile picture of the author SashaLee
    Hi there,

    It all depends on whether or not you want to track non-deliverables.

    Putting a generic address without company name is the norm. If you put the company name, it screams solicitation.

    All the best,

    Sasha.
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    • Profile picture of the author fandbworld
      Originally Posted by SashaLee View Post

      Hi there,

      It all depends on whether or not you want to track non-deliverables.

      Putting a generic address without company name is the norm. If you put the company name, it screams solicitation.

      All the best,

      Sasha.
      Gotcha, that is what I figured. I have done a pretty good number with only a couple ever returned so I think I will try it with no return address. Thanks Sasha!
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      • Profile picture of the author RRG
        If you know you have a clean list, you could probably leave it off altogether. It can increase the curiosity factor to get your envelope opened.

        Otherwise, Sasha is correct: Street address only, no name or business name.

        Also, what you're describing is known as the "sneak-up approach" or "A-pile mail."

        So, a couple other tips:

        ==> Hand write the recipient's name and address in blue ink (or use a good handwriting font if you're printing the envelopes.

        ==> Use a live stamp (not a postage meter or presort standard indicia) and apply it crooked or sideways or upside down. Even better, use multiple stamps instead of a single stamp.

        ==> Use an odd-size envelope instead of a #10 business envelope. Something smaller, or maybe a greeting card envelope.
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