Lead Generation using PPC

If you're looking to get the best conversions, your best bet is to create a full-website with a clear call to action and contact form. Portfolio, services page, contact page, etc. I wouldn't touch PPC without a website...

Yes the PPC costs more if you do it that way

Yes that is correct that you will not only get hit with higher cost per click. But, you will also get suspended as well. You need to have an actual website with a contact page, about us, privacy policy, terms and conditions, etc. Thin sites don't last long. Also, the more good solid content you have the better for your quality score (and by extension cpc or cost per click). Hope that helps.

Hi,

I've discovered huge PPC companies can systematically get away with having some pretty shady landing pages.

The way I found out is recently I clicked on a couple off PPC ads for different local tradesman, in my city, and ended up on a site in a entirely different country. The landing pages just had large graphics of the front pages of the real local businesses.

After a bit of digging around I found the company, behind the site, is one of the biggest PPC firms in the world. I guess they must be testing the local market out.

I've lost a little bit of respect for Google over this. If a little guy was running such obvious testing pages they'd get their hand smacked for sure as the ads are effectively saying something like, "Welcome to Canada, home of one of New York's best plumbers"

Cheers Don

PPC doesn't have to be expensive at all, look into retargeting or remarketing

You guys don't run into high costs associated with running PPC traffic to your lead gen sites? Some of these niches are running $20-30 per click and who knows whether or not that click will convert. How do you go by selling a lead for $30 if you're basically risking a click for that same cost?

What yo want to promote through PPC . All depends on your site, content and what you are promoting. And CPC etc

I am not sure how much lead gen you are doing right now but PPC is a good way to test the waters after you have established your business a bit. If you are not established, it is actually easier to find potential clients that are in a proven niche and that are interested in the service, then build some lead gen properties. Once you have a bit of a customer base, then you can build out a few testing domains in different niches that you can add quality landing pages to in order to full test out PPC for lead gen. Also, if you want quality results, you have to start off with a quality testing platform. So just throwing up a page with a phone number that goes to voice mail is not a true test of the niche, market or anything...

As for PPC for lead gen to make money, there are a few things to consider. One is that fact that many niches are $25+ per click....but there is no way that the companies are getting 100% conversion on those click. This means they they are actually paying 10 times that to actually acquire 1 solid lead, that is if they are converting at 10% for visitor flow. So if you are a solid PPC advertiser, you can easily ramp up conversions to your own properties, drive the PPC cost down for your campaigns and make a profit from sending PPC to a landing page to turn into calling leads.

Also, there are MANY MANY keyword phrases out their that are not targeted well or even at all in many different niches where the main keyword PPC is $20-$65....you can easily get some $5-$10 clicks that drive targeted traffic for a lead...just gotta think outside the box.

In terms of Youtube PPC, that is a bit of a different ball game. You have to think laterally instead of vertically when picking keywords. So if you have a pile of dentist videos that you want to promote for lead gen, then you want to go into the pain, suffering, good looking smile, dating, business appearance, etc etc market in order to get your ads infront of viewers that will click in a great dentist deal/business because they are suffering, need to look better or feel better about themselves. The Youtube ppc is a large topic that is not easy to wrap ones head around quickly...

I have done this. The way I set it up is I create a generic home page. So for example my main domain could be BusinessReviewDirectory.com. Then on the inner pages which aren't navigable from any other pages I put up a landing page with my keywords, some description text and business information. This page is the one I put in Adwords.

I have disclaimers and policies pages, etc... Basically these are linked to from every page since they are part of the lower navigation bar.

As long as the keywords I pick are relevant I can get high quality scores (10 on some keywords, a lot of keywords lower but still a respectable score).

Then I just set everything up as a click to call so people never actually visit my pages or site. If a person were to visit my site they would see a landing page with relevant business information but I set it up in Adwords where I only pay if someone clicks on the phone number.

I had success with this the early part of this year but I haven't done it in a good six months or so.