You can either reach 30,000 people for free for your lead generation client and get paid per lead, or, you can make $1,250 in a simple, easy, and quick to put together deal.
Most stores print receipts on a set size of thermal paper. Ever notice that most of the receipts you will get are the same width? Some are different, but they are invariably the same width. The back of these receipts can be printed on. You also notice how the receipts repeat at a certain point? That's because the someone was smart enough to determine the average size of a receipt - which is 7 inches. This is how much space it takes to print everything you see on the front based on their average ticket (especially restaurants).
Then you go out and talk to restaurant owners and similar business types where people with some disposable income shop, and who also do not have the need to print a refund policy on the back of their receipt. Restaurants for instance spend about $1,500 on thermal rolls each year, so you are putting $1,500 back in their pocket and all they have to do is wait for a shipment. As long as you target businesses who have no use for the back of the receipt - you're good to go.
You go out and sell half of that real estate 3.5 inches of that real estate leaving yourself with the other half. The average business card is 3.5 x 2 inches, so, you will end up with about 3.5 x 3 inches worth of real estate. Plenty of space to create a short and compelling message. You target businesses types (in high earning areas) who want to get their message out to as many people as possible - as cheaply as possible (Real Estate Agents, Insurance Agents, Lawyers) all come to mind. They will ultimately be paying to get their message out to as many potential buyers for as cheaply as possible. Your pitch should be relatively simple; "If you could reach 30,000 people for .05 each, how profitable do you think that will be for you?" No where on earth can you be guaranteed to reach the palms of peoples' hands for .05 each.
Next you create the copy for your offers and place your order for receipts. Warning: they do take up two two weeks for delivery.
Lets Work Some Numbers.
There are 2, 070, 000 inches of total receipt space in the smallest order that can be delivered. That equates to roughly 30,000 printed receipts, which means that whoever signs up with you will have reached 30,000 eyeballs for .05 cents an eyeball. Those numbers may raise the eyeballs of your RE Agents, Lawyers, and Insurance agents.
Use this method to make money, where you get a RE Agent and Lawyer on the back of a receipt where each has paid you $1,500 (approx cost of 2 million inches worth of receipts) for a net $1,500 profit for you. Or you can use it as a way to generate leads for your local lead generation client. Depending on the town you are in, it can also be used to sell certain IM products.