I'm about to spin off the marketing as a separate business. New brand, website, separate phones etc.
I have hired a competent designer/programmer. He's not a star yet but I think he can be and he's local and flexible.
As our launch campaign I'm doing the Free Local Directory Listing (premium to come + coupons once we get about 250-300 of most prominent local businesses on board ) - local population is about 45k with about 1700 businesses and about half that in other local entities. I will start the calling and once I have a feel for it I'll train one of my staff to take over.
I have a lot of questions about this model
1- is it a good idea, in general?
2- I don't see it as much of an earner on it own. I see it primarily as a feeder project to get good clients for a unified NEW MEDIA sales & marketing strategy. Am I wrong?
3- I believe that even something free should offer REAL VALUE. How can I ensure that I am offering real value even with FREE directory listings?
4- How much is too much for a free listing?
Anything else you can think of or point out or criticise would be great.