Quick n Easy $97 fixing website problems..
I'm sure you know what a w3c validator is:
The W3C Markup Validation Service
For those who don't know it's a tool to check for any mark up ERRORS and WARNINGS on a website.
You could simply go thru a local directory and run the individual sites thru the validation service and send the scary feedback to the business owner in an email.
If the business owner is serious he should know the importance of having a well-functioning website and this will definitely be of interest to him.
There are further SEO implications I believe for sites that don't meet w3cs standard of validation.. although this is just speculation, you can still sell him on the fear of having a site which may decrease in rankings, lower his sales, what would that mean for him? 10k less a year? All because he had the opportunity of paying someone to fix it and he missed out.
You could easily send them a screenshot or an email with the details that breifly explains W3cs importance on his rankings and business, explain that it's not a hard thing to fix, but an important one.
You could easily get $97 into a paypal account with this, create landing page, put your buy now link underneath with a comment to include their URL.
There would be hundreds of sites like this in anyone's local area and solving these errors is very easy anyone could do this.. and is a great way to build your funnel up into something with more money like SEO or web site redesign to 'get it out of the way'.
Someone please try this and let me know how it goes, I'll be your guide.
Pantera
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