Forbes Writer Says: Facebook Pages Are a Bad Investment for Small Businesses

16 replies
Facebook Pages Are a Bad Investment for Small Businesses - Forbes
#bad #businesses #facebook #forbes #investment #pages #small #writer
  • Profile picture of the author GobBluthJD
    This has been said by many small businesses over the past 2-3 years. It's just a good investment. Highlights the maxim that "All that glitters, isn't gold"!
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  • Profile picture of the author Jason_V
    Yeah, I'm on the fence about FB myself.

    I think some types of businesses can benefit greatly from FB, however, I'm not convinced yet that every business has to be on FB, just to be on FB.

    Being a publicly traded company, the investors really need to demand they loosen up on their FB ads.

    There's a reason Google makes billions of dollars in revenue through adwords.
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  • Profile picture of the author Eddie Spangler
    This is a laughable article at best. The method this guy is using to make his conclusions do not tell the whole story.

    Looks like they were posting content that people were not interested in and ended up spending more than they expected to create engagement.

    They ran a short term trial , failed and then make a bold sweeping statement that its not worth it for small businesses.
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  • Profile picture of the author Jason_V
    Here's a good comment from the article:

    My company recently did a sale for small retail client with a couple dozen stores in NY/NJ. We paid $75 dollars to promote a Friends & Family sale on Facebook and it generated $75,000 in sales tied to that Facebook-only coupon.

    It’s true that Facebook makes you pay to reach for you fans. Facebook isn’t free. It’s a business and entitled to make money, especially when doing so properly can result in extremely successful marketing campaigns with big ROI.

    Never use the Promote on Page tool. Use Facebook’s Power Editor tool. The key is good “snackable” content and great real-time targeting.
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    • Profile picture of the author misterme
      Originally Posted by Jason_V View Post

      Never use the Promote on Page tool. Use Facebook's Power Editor tool. The key is good "snackable" content and great real-time targeting.
      Did you know you can also target your page posts? There's a setting in your admin for that.
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  • Profile picture of the author Rus Sells
    This writer is a blithering idiot! Did any one follow the link to the fan page? Almost 100% of the posts are sales pitches to something on the site. DERP! No wonder he failed his client.
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  • Profile picture of the author oceola
    fb pages is very effective for small business.. because it need cheap investment ... you can grow your auditory..
    so its good for mine...
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  • Profile picture of the author Aaron Doud
    I saw this article myself yesterday. Seems like Facebook it is either the "greatest thing ever" or pure crap. Basically people play to the hype vs. the truth.

    The truth is that for most businesses Facebook is a useful tool. It is not perfect by any means but it can be one of many marketing channels they use.
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  • Profile picture of the author Rus Sells
    I'm now having email conversations with Elan, he continues to blame FB model and hasn't owned up to the fact that a major reason the whole thing failed is because the fan page is full of sales spam. We'll see what happens next.
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    • Profile picture of the author Jason_V
      Originally Posted by Rus Sells View Post

      I'm now having email conversations with Elan, he continues to blame FB model and hasn't owned up to the fact that a major reason the whole thing failed is because the fan page is full of sales spam. We'll see what happens next.
      *Gets out popcorn*

      This ought to be interesting.

      Thanks Rus for livening up this thread.
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    • Profile picture of the author SirThomas
      Originally Posted by Rus Sells View Post

      I'm now having email conversations with Elan, he continues to blame FB model and hasn't owned up to the fact that a major reason the whole thing failed is because the fan page is full of sales spam. We'll see what happens next.
      Rus, how did you end up having an email conversation with him? Did you leave a comment?
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  • Profile picture of the author Hogre
    I don't know about pages...but Facebook ads are the best for the travel niche.My brother has a villa on the most popular mountain in these parts and he sold every single spot he had for the whole season.Cost of advertising? Just little over 50 euros.
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  • Profile picture of the author bawls
    I don't think Facebook fan pages are a good investment for offline businesses either but the is right to a degree just for the wrong reasons.
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    • Profile picture of the author RobinInTexas
      It's all about engaging people. The guy who wrote the article has no clue.

      Here's an example of how to engage, and it's not about the political message of this picture, it's about selling a book and whatever is coming out of George Takei's kitchen next.

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      ...Even if you're on the right track, you'll get run over if you just set there.
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