What advantage would you want?

by ewenmack

Posted: 13 years ago 33 replies

OFFLINE MARKETING

If you could have any advantage in business...
what would it be?

Let's see some discussion then I'll present what I think it is.

Money?

Best,
Ewen

#advantage

Claude Whitacre 13 years ago

Ewen, Ewen, Ewen...

A starving crowd. Right?

Or to put it another way, having a group of people that you know what they really want, and you know how to contact them.

Specific to my former life selling vacuum cleaners in people's homes, I wanted people who were used to letting someone in their home to show them something, were used to buying that day, and were used to giving referrals that bought.

That was only about 3 or 4% of the population...but mining a vein of them was extremely profitable, and easy.
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- ewenmack 13 years ago
  
  Not saying a word either way!
  
  Gotta let some others have a shot.
  
  Thanks Claudiuos!
  
  Best,
  Ewen
  
  Thanks
  
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Matthew J 13 years ago

From a sales perspective? I'd want to be the most liked and trusted person in the industry.

Products / services come and go, but relationships last a lifetime.
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SirThomas 13 years ago

I'd want to be the most interesting man in the world. But on the serious note, I'd like to own the internet... or at least have the right to tax everyone and everything.
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Climb Online 13 years ago

Trust , I know they need it, I know I can provide it.

If they trust me, they buy and everyone is happy
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kellyyarnsbro 13 years ago

Quality for me would be of great advantage, for sure they'll keep on coming back. Money for me is not an advantage.
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- LastingLifeSuccess 13 years ago
  
  Easy access to capital at continued reasonable rates.
  That would keep most businesses popping along just fine if they were run with a steady hand employing sound principles.
  
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TheBigBee 13 years ago

Scarcity would be my pick.
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FILL IN THE BLANKS!
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Rus Sells 13 years ago

mind control
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Dotcomcodex
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- TheBigBee 13 years ago
  
  Originally Posted by Rus Sells
  
  mind control
  
  Come on Rus! I got all excited to see your reply and you didn't even give a real answer!
  
  [ 1 ] Thanks
  
  2 replies
  
  Signature
  
  FILL IN THE BLANKS!
  
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  Rus Sells 13 years ago
  
  Well it's the truth sorry if you expected something else!
  
  Originally Posted by TheBigBee
  
  Come on Rus! I got all excited to see your reply and you didn't even give a real answer!
  
  Thanks
  
  Signature
  
  Dotcomcodex
  
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  Rus Sells 13 years ago
  
  Why ask for an advantage I can dictate on my own? That's what most of the poster's replied with!
  
  It was asked, "ANY" advantage so I chose mind control because if I could I would and anything else wouldn't matter! lol
  
  Originally Posted by ewenmack
  
  If you could have any advantage in business...
  what would it be?
  
  Let's see some discussion then I'll present what I think it is.
  
  Money?
  
  Best,
  Ewen
  
  Originally Posted by Rus Sells
  
  mind control
  
  Originally Posted by TheBigBee
  
  Come on Rus! I got all excited to see your reply and you didn't even give a real answer!
  
  [ 2 ] Thanks
  
  Signature
  
  Dotcomcodex
  
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mjbmedia 13 years ago

Richard Branson as my most influential companion to open all the doors and make the connections
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Mike
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SashaLee 13 years ago

HI there,

I would like the advantage of not having to worry about it at all....

:-)

All the best,

Sasha.
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- ewenmack 13 years ago
  
  Gotta say folks, you've reminded me of things I had forgotten about!
  
  I don't wanna kill this thought free flow of everybody,
  by jumping in here and tell you my thoughts on the subject.
  
  So i'll stay out of it.
  
  Thanks,
  Ewen
  
  Thanks
  
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bizgrower 13 years ago

Reputation - go see him for that.
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Doran Peck 13 years ago

Having a high level of trust. Trust that anything I choose to peddle is quality. Trust that what comes out of my mouth is the truth, and sound advice.

With that advantage I'm confident any one of us could sell anything to anyone.
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Amanda786 13 years ago

Money matters.
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DaniMc 13 years ago

The ultimate advantage - is not to compete. It is far better to run your business as the "only" one who does x,y,z. "Only" is a very powerful word. It takes you from the position of competing, to a position of dominating.

Competing keeps you in the range of averages and comparisons. Dominating moves you beyond competitors and positions you in a category all by yourself. When you are the only one who occupies a category, there is no one to compare you against. Therefore, you have an absolute advantage in the broader market.

The easiest way to dominate any category....is to create one and be the sole player.
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Cranky 13 years ago

I would like to Keep it Short..

Trust.. U can take a great advantage of Ur clients if they really trust you..
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misterme 13 years ago

I'd want an unfair advantage.
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TonyD 13 years ago

Vision... To be able to see opportunity and what direction the market is moving long before the competition.
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Ethan F. 13 years ago

Ewen Mack.
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- Claude Whitacre 13 years ago
  
  Originally Posted by Ethan F.
  
  Ewen Mack.
  
  I think that was maybe the best answer.
  
  Ewen! Tell us what you think! Who won the stuffed Teddy Bear?
  
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  â€œDo not seek to follow in the footsteps of the wise; seek what they sought.â€ - Matsuo Basho
  
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Alex Makarski 13 years ago

Hmmm.... how does that prayer go?

"...serenity to accept the things I cannot change, the courage to change the things I can, and wisdom to know the difference."

...but then does it mean I'm asking for three things and not one?
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socialentry 13 years ago

nerves of steel
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Aaron Doud 13 years ago

I'd like the advantage of being seen as THE Expert.
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- ewenmack 13 years ago
  
  Time to poke my nose back in, since I started this.
  
  Darn you Claude, that starving crowd was the answer I was
  going to say...but shut my trap so I could
  let others have a shot.
  
  Boy am I glad!
  
  You are all right bar Ethan because,
  well , that's not the point of this thread.
  
  You can use all the points made to have and own the advantage.
  
  The real master knows which one is needed in any given situation.
  It's his or her tools of the trade and knows exactly which one is needed.
  
  Got a nasty competitive market?
  Time for a new category.
  
  An example in the SEO space.
  Become a research company which
  specializes in competitor analysis.
  
  Looking to go into a new market?
  Then look for a starving crowd.
  An example, A well established market but the players
  in it are old and use lazy marketing. Just out market them.
  
  Got all your marketing sales and fulfilment process humming along well?
  Time to use other peoples money to multiply the machine.
  
  Got just one product but a well established and broad
  client base? Your asset now is the distribution channel you can put many products through.
  
  If you are in a market which is sceptical because of the bad advertising others have done,
  then create more trust with more education style advertising.
  
  Thanks guys for playing the business strategy game
  and hoped participants and onlookers learnt something from it.
  
  Best,
  Ewen
  
  [ 2 ] Thanks
  
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RRG 13 years ago

Gary Halbert says, "starving crowd."

Ray Edwards says, "authority."

Both are correct.
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- Claude Whitacre 13 years ago
  
  Originally Posted by RRG
  
  Gary Halbert says, "starving crowd."
  
  Ray Edwards says, "authority."
  
  Both are correct.
  
  They are extremely related. Replace the word "Crowd" with "Audience".
  
  Being in front of a group of enthusiasts on a single subject/niche/business.
  Being considered the "Go to guy" for that group (The Authority).
  With group dynamics working for you (If you know how to play that part)...
  And you have a near limitless goldmine.
  
  Howard Stern knows this. Rush Limbaugh knows this. Dan Kennedy and Tony Robbins know this.
  
  A starving crowd can be created, if you convince them that what you offer will cure their hunger.
  
  The trick is knowing that nearly everyone is starving. They buy something...and that doesn't satisfy. They find a new spouse...and that doesn't satisfy. A new job? No usually. So they are starving. And even more than our natural craving for something...is our craving for someone.
  
  There's even a tinge of Mind Control to make Russ Sels happy.
  
  The lessons here?
  
  Be the Wizard.
  Beware the Wizards.
  
  [ 2 ] Thanks
  
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  One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr
  
  â€œDo not seek to follow in the footsteps of the wise; seek what they sought.â€ - Matsuo Basho
  
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  ewenmack 13 years ago
  
  Claude brings up a great point about the starving crowd.
  
  You can see this in the marketing of information,
  [the manual], I'll coach you, and the done for you
  models.
  
  Within these group of buyers are those who
  are after what Dan Kennedy calls "the slight edge buyer"
  
  These buyers are eternally restless and know where they are going,
  just want a faster way to get there.
  
  They are very savvy, can see through the slightest BS
  and are prepared to pay top dollar to get what he believes is an advantage
  no one else in his market will possess.
  
  Something to think about when attracting the right calibre of client in
  your messaging.
  
  Best,
  Ewen
  
  Thanks
  
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Igor Fridrihs 13 years ago

Hey, Ewen

Just one advantage I'd like to get - knowing what is in mind of my customers.
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mert

13 years ago

Yes, money and nobody can defeat that fact. Although money is not everything but, it’s closer to oxygen. And, that factor is your great advantage in business.

Originally Posted by SirThomas

I'd want to be the most interesting man in the world. But on the serious note, I'd like to own the internet... or at least have the right to tax everyone and everything.

Your dream is enormous as world buddy. That dream is quite impossible as you can't even detect who made a certain website running in the interner.

Thanks

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