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What advantage would you want?

by ewenmack
33 replies
If you could have any advantage in business...
what would it be?

Let's see some discussion then I'll present what I think it is.

Money?

Best,
Ewen
#advantage
  • Profile picture of the author Claude Whitacre
    Ewen, Ewen, Ewen...

    A starving crowd. Right?

    Or to put it another way, having a group of people that you know what they really want, and you know how to contact them.

    Specific to my former life selling vacuum cleaners in people's homes, I wanted people who were used to letting someone in their home to show them something, were used to buying that day, and were used to giving referrals that bought.

    That was only about 3 or 4% of the population...but mining a vein of them was extremely profitable, and easy.
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    One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

    “Do not seek to follow in the footsteps of the wise; seek what they sought.” - Matsuo Basho
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    • Profile picture of the author ewenmack
      Not saying a word either way!

      Gotta let some others have a shot.

      Thanks Claudiuos!

      Best,
      Ewen
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  • Profile picture of the author Matthew J
    From a sales perspective? I'd want to be the most liked and trusted person in the industry.

    Products / services come and go, but relationships last a lifetime.
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  • Profile picture of the author SirThomas
    I'd want to be the most interesting man in the world. But on the serious note, I'd like to own the internet... or at least have the right to tax everyone and everything.
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  • Profile picture of the author Climb Online
    Trust , I know they need it, I know I can provide it.

    If they trust me, they buy and everyone is happy
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    "It is your choice of message that targets the customer, not your choice of media. There are rare exceptions, of course. But not many."
    - Roy H. Williams

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  • Profile picture of the author kellyyarnsbro
    Quality for me would be of great advantage, for sure they'll keep on coming back. Money for me is not an advantage.
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  • Profile picture of the author TheBigBee
    Scarcity would be my pick.
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    FILL IN THE BLANKS!
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  • Profile picture of the author Rus Sells
    mind control
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    • Profile picture of the author TheBigBee
      Originally Posted by Rus Sells View Post

      mind control
      Come on Rus! I got all excited to see your reply and you didn't even give a real answer!
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      FILL IN THE BLANKS!
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      • Profile picture of the author Rus Sells
        Well it's the truth sorry if you expected something else!

        Originally Posted by TheBigBee View Post

        Come on Rus! I got all excited to see your reply and you didn't even give a real answer!
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      • Profile picture of the author Rus Sells
        Why ask for an advantage I can dictate on my own? That's what most of the poster's replied with!

        It was asked, "ANY" advantage so I chose mind control because if I could I would and anything else wouldn't matter! lol

        Originally Posted by ewenmack View Post

        If you could have any advantage in business...
        what would it be?

        Let's see some discussion then I'll present what I think it is.

        Money?

        Best,
        Ewen
        Originally Posted by Rus Sells View Post

        mind control
        Originally Posted by TheBigBee View Post

        Come on Rus! I got all excited to see your reply and you didn't even give a real answer!
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  • Profile picture of the author mjbmedia
    Richard Branson as my most influential companion to open all the doors and make the connections
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    Mike

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  • Profile picture of the author SashaLee
    HI there,

    I would like the advantage of not having to worry about it at all....

    :-)

    All the best,

    Sasha.
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    • Profile picture of the author ewenmack
      Gotta say folks, you've reminded me of things I had forgotten about!

      I don't wanna kill this thought free flow of everybody,
      by jumping in here and tell you my thoughts on the subject.

      So i'll stay out of it.

      Thanks,
      Ewen
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  • Profile picture of the author bizgrower
    Reputation - go see him for that.
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    "If you think you're the smartest person in the room, then you're probably in the wrong room."

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  • Profile picture of the author Doran Peck
    Having a high level of trust. Trust that anything I choose to peddle is quality. Trust that what comes out of my mouth is the truth, and sound advice.

    With that advantage I'm confident any one of us could sell anything to anyone.
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  • Profile picture of the author Amanda786
    Money matters.
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  • Profile picture of the author DaniMc
    The ultimate advantage - is not to compete. It is far better to run your business as the "only" one who does x,y,z. "Only" is a very powerful word. It takes you from the position of competing, to a position of dominating.

    Competing keeps you in the range of averages and comparisons. Dominating moves you beyond competitors and positions you in a category all by yourself. When you are the only one who occupies a category, there is no one to compare you against. Therefore, you have an absolute advantage in the broader market.

    The easiest way to dominate any category....is to create one and be the sole player.
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    Be kind, for everyone you meet is fighting a hard battle.
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  • Profile picture of the author Cranky
    I would like to Keep it Short..



    Trust.. U can take a great advantage of Ur clients if they really trust you..
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  • Profile picture of the author misterme
    I'd want an unfair advantage.
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  • Profile picture of the author TonyD
    Vision... To be able to see opportunity and what direction the market is moving long before the competition.
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    On my way to $20K by Xmas NO JOKE, with this new launch that's already gone VIRAL. Message Me For Info

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  • Profile picture of the author Ethan F.
    Ewen Mack.
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    "Money grows on the tree of persistence"

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  • Profile picture of the author Alex Makarski
    Hmmm.... how does that prayer go?

    "...serenity to accept the things I cannot change, the courage to change the things I can, and wisdom to know the difference."

    ...but then does it mean I'm asking for three things and not one?
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    "I hear and I forget. I see and I remember. I do and I understand." -Confucius

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  • Profile picture of the author socialentry
    nerves of steel
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  • Profile picture of the author Aaron Doud
    I'd like the advantage of being seen as THE Expert.
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    Aaron Doud - Sales & Success
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    • Profile picture of the author ewenmack
      Time to poke my nose back in, since I started this.

      Darn you Claude, that starving crowd was the answer I was
      going to say...but shut my trap so I could
      let others have a shot.

      Boy am I glad!

      You are all right bar Ethan because,
      well , that's not the point of this thread.

      You can use all the points made to have and own the advantage.

      The real master knows which one is needed in any given situation.
      It's his or her tools of the trade and knows exactly which one is needed.

      Got a nasty competitive market?
      Time for a new category.

      An example in the SEO space.
      Become a research company which
      specializes in competitor analysis.

      Looking to go into a new market?
      Then look for a starving crowd.
      An example, A well established market but the players
      in it are old and use lazy marketing. Just out market them.

      Got all your marketing sales and fulfilment process humming along well?
      Time to use other peoples money to multiply the machine.

      Got just one product but a well established and broad
      client base? Your asset now is the distribution channel you can put many products through.

      If you are in a market which is sceptical because of the bad advertising others have done,
      then create more trust with more education style advertising.

      Thanks guys for playing the business strategy game
      and hoped participants and onlookers learnt something from it.

      Best,
      Ewen
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  • Profile picture of the author RRG
    Gary Halbert says, "starving crowd."

    Ray Edwards says, "authority."

    Both are correct.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by RRG View Post

      Gary Halbert says, "starving crowd."

      Ray Edwards says, "authority."

      Both are correct.
      They are extremely related. Replace the word "Crowd" with "Audience".

      Being in front of a group of enthusiasts on a single subject/niche/business.
      Being considered the "Go to guy" for that group (The Authority).
      With group dynamics working for you (If you know how to play that part)...
      And you have a near limitless goldmine.

      Howard Stern knows this. Rush Limbaugh knows this. Dan Kennedy and Tony Robbins know this.

      A starving crowd can be created, if you convince them that what you offer will cure their hunger.

      The trick is knowing that nearly everyone is starving. They buy something...and that doesn't satisfy. They find a new spouse...and that doesn't satisfy. A new job? No usually. So they are starving. And even more than our natural craving for something...is our craving for someone.

      There's even a tinge of Mind Control to make Russ Sels happy.

      The lessons here?

      Be the Wizard.
      Beware the Wizards.
      Signature
      One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

      “Do not seek to follow in the footsteps of the wise; seek what they sought.” - Matsuo Basho
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      • Profile picture of the author ewenmack
        Claude brings up a great point about the starving crowd.

        You can see this in the marketing of information,
        [the manual], I'll coach you, and the done for you
        models.

        Within these group of buyers are those who
        are after what Dan Kennedy calls "the slight edge buyer"

        These buyers are eternally restless and know where they are going,
        just want a faster way to get there.

        They are very savvy, can see through the slightest BS
        and are prepared to pay top dollar to get what he believes is an advantage
        no one else in his market will possess.

        Something to think about when attracting the right calibre of client in
        your messaging.

        Best,
        Ewen
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  • Profile picture of the author Igor Fridrihs
    Hey, Ewen

    Just one advantage I'd like to get - knowing what is in mind of my customers.
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  • Profile picture of the author mert
    Yes, money and nobody can defeat that fact. Although money is not everything but, it’s closer to oxygen. And, that factor is your great advantage in business.


    Originally Posted by SirThomas View Post

    I'd want to be the most interesting man in the world. But on the serious note, I'd like to own the internet... or at least have the right to tax everyone and everything.
    Your dream is enormous as world buddy. That dream is quite impossible as you can't even detect who made a certain website running in the interner.
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