Today is my best day cold-calling ever thus far and I'm feeling pretty stoked.
Here's what I did.
I have Mobile Renegade. I bought it initially to get a list of websites that are not mobile friendly and hit them up with a mobile site. It's worked well for that, but I decided to try it for something else.
I selected a couple of specific niches (plumbing, roofing, & landscaping) and instead of focusing on websites that are working well on desktop but just not mobile friendly, decided to offer redesign of the main sites. So yesterday I went through all the websites (a few hours of copying and pasting here, very mind-numbing and will likely outsource this in the future) and highlighted sites that met one of three criteria:
1-The site is down.
2-They don't have their own dedicated domain. (They use a .weebly.com, .wix.com, or something like that.)
3-They have a yellowbook site. There were a lot of these since I was using Mobile Renegade to scrape yellowbook for data. I targeted these as well based on what I had read here: http://www.warriorforum.com/offline-...ook-sites.html
All I did was call them up and say something like "Yeah, I was just trying to find you guys online. Is www.domain.com your current website?"
Sometimes they already had another website that was working well. On to the next call.
About one out of ten folks I called though were at least interested in hearing what I had to say. I'd give them my pitch, then wait a second, then say "how's that sound?" If it didn't sound good, I'd continue the dialogue and ask questions. If it sounded good, I'd get a good e-mail to send a couple links to for them to review and decide on a design (I'm using pre-designed wordpress templates) and get their permission to call them back in 24 hours after they've had a chance to review.
Made 200 calls, got 17 interested, one of which has already replied back and is sold.
Of the remaining 17, some sounded unsure, but a few sounded truly relieved that I had called. Of the three categories listed above, those whose current site is down is DEFINATELY the sweet spot from which the sale and most the hot leads have come.
I've made 300 calls in a day before only to get a few potential leads that resulted in zero sales. This approach of going after companies whose current site is down is definitely the best thing I've done yet. Feeling pretty good right about now.
PS-I don't post here too often (I don't like to say something unless I have a question or am sure I am adding value, and there are so many folks here offering more value and better advice than I'm currently qualified for), but am on the offline section as a lurker absorbing information pretty regularly. There are a few tenured experts whose information I always slow down to consume which have really helped me a ton. Thank you.
Off to make more calls then get to work on the one I sold.