ABP = Always Be Prospecting
Question; when out and about making normal purchases, how often do you come into contact with an owner? How often do you use those moments to get them talking about themselves?
I did just that today. He was first my salesperson - his job was to sell me stuff. Then I got him to telling me his story... Before I left, I worked with him to call his POS provider to print a custom message on the bottom of his receipts. Reason; he needed to promote his SMS marketing I set him up and trained his head gal on for free.
I got a reasonable discount. But it was awesome when he texted me a short while ago; "I have money to market better, and I want you to help me."
Moral of the story as a marketer - whenever you meet an owner, make them open up. However, do not blatantly market to them. Show them something cool...
The smart ones will ALWAYS reach out. Those are the best customers!
Always. Be. Prospecting.
Question; when out and about making normal purchases, how often do you come into contact with an owner? How often do you use those moments to get them talking about themselves?
I did just that today. He was first my salesperson - his job was to sell me stuff. Then I got him to telling me his story... Before I left, I worked with him to call his POS provider to print a custom message on the bottom of his receipts. Reason; he needed to promote his SMS marketing I set him up and trained his head gal on for free.
I got a reasonable discount. But it was awesome when he texted me a short while ago; "I have money to market better, and I want you to help me."
Moral of the story as a marketer - whenever you meet an owner, make them open up. However, do not blatantly market to them. Show them something cool...
The smart ones will ALWAYS reach out. Those are the best customers!
Always. Be. Prospecting.
"If you think you're the smartest person in the room, then you're probably in the wrong room."