I did not include this in my initial post for two reasons. 1-There's already no shortage of cold-call scripts here on the offline WF. 2-I don't count myself as being enough of an authority on the matter. (Maybe some day, but that day is a ways off yet.)
But since someone asked, I figured I'd answer here in case it'll help anyone else out. So here goes. This is exactly what I say when they answer.
"Hello, Is this ABC plumbing comany? Great. Yeah, I just had a quick question, maybe you can help me out or point me in the right direction."
(Pause for response, they'll usually say something like "sure, what's up?")
Real quickly, I'm calling with a small web design team that focuses in building websites for plumbers. Specifically, we work with plumbing companies that either don't have a website currently, or have one but are dissatisfied either with the site itself or their current web designer. Do either of those describe your situation?"
Then I shut up and let them talk. Some hang up on me. Some say "not interested". However, as I am targeting sites that I have scrubbed data for and have found are not working, a few are more than willing to at least have a conversation.
Also, I have a tendency to talk very fast, and have found it's very helpful if I really slow town and talk slowly. Guessing this is because when I talk fast, it sounds like I'm in a rush, and they pick up on that and get in a rush themselves... a rush to get me off the phone. A calm relaxed gentle tone seems to work best.
There it is. Another cold call script to add to the myriads of those already here. Hope someone finds this useful.