Portable LED billboard advertising: Is it viable?

13 replies
Hi

I have started thinking recently of getting a truck that it equiped with LED marketing signs; however, I have never ever seen one live before and I am not sure if companies would actually pay good money to get their ads viewed on this, which I personally think is much better than regular non-portable out-door advertising since you can move the truck to chase after higher traffic area and rush hours during the day to maximise your view rate.

Here is a youtube link that shows something very similar to what I am looking for:

https://www.youtube.com/watch?v=r79mFxl2RyE

What do you guys think? Is this a hard business like the indoor led advertising? Or is it a good business like the regular out door billboard advertising?
#advertising #billboard #led #portable #viable
  • Profile picture of the author RobinInTexas
    Looks like a good idea, but how would you deal with vandalism?
    Signature

    Robin



    ...Even if you're on the right track, you'll get run over if you just set there.
    {{ DiscussionBoard.errors[8187043].message }}
    • Profile picture of the author MarketTrader
      Originally Posted by RobinInTexas View Post

      Looks like a good idea, but how would you deal with vandalism?
      I have not really thought about this one yet, but if it all works out for this project and it all turns out to be feasable and makes good money then will put more time into thinking how to prevent vandalism. Nevertheless, a simple solution for that is to stick with areas where cops hangout at more often. But of course yu wouldn't want to restrict your routs and operations according to that, it would be too silly!

      The question for now is how much would companies pay for to get their ads appear on this (after we show them all the good routs we take), on a a big screen similar to the one shown in the video above??
      {{ DiscussionBoard.errors[8187126].message }}
  • Profile picture of the author Aaron Doud
    The only downsides I can see to this are

    1. Upfront cost. Like a billboard you have upfront costs that must come out of your pocket and be depreciated over time.

    2. Issues with being able to park in good spots. Needing the owner's permission and etc.

    Also check with a lawyer to make sure this is legal locally.

    Otherwise it should work as long as you can charge enough to make a profit.
    {{ DiscussionBoard.errors[8187103].message }}
    • Profile picture of the author MarketTrader
      Originally Posted by Aaron Doud View Post

      The only downsides I can see to this are

      1. Upfront cost. Like a billboard you have upfront costs that must come out of your pocket and be depreciated over time.

      2. Issues with being able to park in good spots. Needing the owner's permission and etc.

      Also check with a lawyer to make sure this is legal locally.

      Otherwise it should work as long as you can charge enough to make a profit.
      Yes, its a good idea to ask a lawyer before investing in this.

      Do you know if companies would pay us as much they do on non-portable LED boards?
      {{ DiscussionBoard.errors[8187142].message }}
      • Profile picture of the author Aaron Doud
        Originally Posted by MarketTrader View Post

        Yes, its a good idea to ask a lawyer before investing in this.

        Do you know if companies would pay us as much they do on non-portable LED boards?
        Here is a company with a similar product so you can see their pricing.
        Mobile Billboards in 100 Cities - Truck Side Advertising Company

        Rather people would buy this kind of advertising I just do not know. It depends so much on the city. In a small metro area like where I live there are so many billboards including LCD ones that I would not attempt to enter that market.

        But your advantage is you can park it where they want.

        Competitor having a sale? Park across the street with you ad. Our competitors buy bill boards near us for that reason.
        {{ DiscussionBoard.errors[8187165].message }}
  • Profile picture of the author mrmatt
    Save your money talking to a lawyer. Just go down to the city offices and see what the ordinances are for something like this. I know they are illegal in the city where I live. However, I see mobile billboards around town anyway.
    {{ DiscussionBoard.errors[8187541].message }}
  • Profile picture of the author NewParadigm
    try using video projector marketing, using buildings and sidewalks as your screen. Much cheaper than an LED truck and can project large images plus video etc....even interactive stuff. This obviously pretty much applies to night time outside or light controlled areas in daytime inside.
    Signature

    In a moment of decision the best thing you can do is the right thing. The worst thing you can do is nothing. ~ Theodore Roosevelt

    {{ DiscussionBoard.errors[8190453].message }}
  • Profile picture of the author pingsters
    Banned
    Its sounds a great idea!
    Its worth giving a try,go for it
    Best of Luck!
    {{ DiscussionBoard.errors[8191390].message }}
  • Profile picture of the author kumarvijay
    Originally Posted by MarketTrader View Post

    Hi

    I have started thinking recently of getting a truck that it equiped with LED marketing signs; however, I have never ever seen one live before and I am not sure if companies would actually pay good money to get their ads viewed on this, which I personally think is much better than regular non-portable out-door advertising since you can move the truck to chase after higher traffic area and rush hours during the day to maximise your view rate.

    Here is a youtube link that shows something very similar to what I am looking for:

    https://www.youtube.com/watch?v=r79mFxl2RyE

    What do you guys think? Is this a hard business like the indoor led advertising? Or is it a good business like the regular out door billboard advertising?

    Nice Idea,we all seen lot of advertising signs on trucks,buses or cinemas.Billboards the the best medium for advertising the business locally or globally.Advertising with digital displays,led billboards and signage is very popular nowadays but very few businesses manage to reap big benefits from such advertising machines.

    Read here more benefits of LED Billboards

    adsystemsled.com/ledbillboard1.html

    Digital billboard advertising gives advertisers the ability to instantly change ads on one billboard or on hundreds of billboards simultaneously at the simple keystroke of a computer. Messages can easily be scheduled to rotate automatically from board to board and multiple advertisements can be programmed to display on one billboard face.
    {{ DiscussionBoard.errors[8196465].message }}
  • Profile picture of the author jallenad
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[8763935].message }}
    • Profile picture of the author josephrweir
      Great idea on outdoor LED signs. Surely it will help company build their branding, but you have to check it locally if this is possible in your location.
      {{ DiscussionBoard.errors[8934963].message }}
  • Profile picture of the author Matt Lee
    What would the startup cost be like? I can see this working IF you can display it in the right areas.
    Signature
    "One of the Most Successful Offline WSO's Ever!
    Get More High $$$ Clients with this Small Business Marketing PLR Magazine
    {{ DiscussionBoard.errors[8934993].message }}
  • This is not a best way in many aspect.Cost,stress,maintenance,etc.
    {{ DiscussionBoard.errors[8962568].message }}
  • Profile picture of the author malouisa
    I've seen LED advertising here in my country. It is inside a jeepney or public utility vehicle. I think it is effective and there are companies here who paid ads through it. Just don't know how much but one thing for sure, cheaper than others.
    Signature

    Are you still struggling with your income? Try to check this.

    {{ DiscussionBoard.errors[8963765].message }}
  • Profile picture of the author maxronaldo
    [DELETED]
    {{ DiscussionBoard.errors[9172844].message }}

Trending Topics