I've attracted a potential SEO client who is asking for references. As I'm (brand) new to selling these kinds of services, I have none.
At this point, my plan is to offer them 1 month free in exchange for a glowing testimonial and their commitment to a 3 month contract at my regular prices.
Is this a smart move? I'd be out of pocket about $100 but it should be worth it in the long run.
FYI: I was planning to do this with a few 'warm market' businesses too: Offer them a month for a testimonial.
If anyone has any advice for starting out with your first few clients, I'd be very grateful.