Half page newspaper ad = $95

12 replies
Just got an email from a dentist who was offered a half
page newspaper ad for $95!

It was remnant space.

That's when you get called up knowing you have
an ad ready to go when they call.

Newspapers are more likely to have this space available now
due to their decline in popularity.

Just call them up saying you will take the remnant space
when it becomes available because you have the ad ready to go.

Think that dentist will get a top return on his $95?

You betcha!

Opportunity to print money here folks.

Best,
Ewen
#$95 #half #newspaper #page
  • Profile picture of the author Aaron Doud
    Easy ROI especially with you doing the copy.

    Even a $5 fiverr copywriter could get a good ROI when a half page only costs $95.
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  • Profile picture of the author XponentSYS
    Oh yeah, that's a great secret. I e been buying the reminant space from our local papers for years. I e got it setup where they just bill my AMEX and run my ad automatically.

    I was able to set it up that way because I've been doing this so long that I already know my "winners" so we just run with 'em.
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    • Profile picture of the author thedog
      Hey Ewen, this seems very cheap for a half page ad, which newspaper was it? Do you have any idea of the normal price for this ad?

      I'm interested in affordable print advertising, and it's good to hear that there's room to haggle, but just not sure what sort of discount I should be asking for or expect.

      Cheers
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      • Profile picture of the author ewenmack
        A colleague said he has been getting a quarter page D for a little over $800
        for remnant space.

        The price differences relate to the circulation size.

        To answer questions about how you get it
        these lower prices.

        First understand newspaper have deaines and
        on occasion their combined news stories and ads
        don't cover the available space available.

        2 ways they deal with this is to run their own ads
        or have advertisers on standby who will commit
        to taking a certain size ad space.

        This is where you come in.

        Approach them and say you will take a space
        should any come available at short notice.

        Or you can use a broker who buys up bulk ad space
        and sometimes can get it at a lower price than you can get
        if you went direct to the newspaper.

        there you go, some added clarity.

        Best,
        Ewen
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        • Profile picture of the author thedog
          Hey Ewen, I really just need to know the % discount that I should be expecting, as you said yourself, he price differences relate to the circulation size

          I want to target free newspapers, we had one in Dublin, METRO, handed out on public transport on the way to work.

          I'll give them a call and see what sort of discounts they offer.

          Seems pricey though, http://www.metroherald.ie/pdf/Metro_Herald_Rates.pdf



          Originally Posted by ewenmack View Post

          A colleague said he has been getting a quarter page D for a little over $800
          for remnant space.

          The price differences relate to the circulation size.

          To answer questions about how you get it
          these lower prices.

          First understand newspaper have deaines and
          on occasion their combined news stories and ads
          don't cover the available space available.

          2 ways they deal with this is to run their own ads
          or have advertisers on standby who will commit
          to taking a certain size ad space.

          This is where you come in.

          Approach them and say you will take a space
          should any come available at short notice.

          Or you can use a broker who buys up bulk ad space
          and sometimes can get it at a lower price than you can get
          if you went direct to the newspaper.

          there you go, some added clarity.

          Best,
          Ewen
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  • Our good friend Ewen also put this excellent post in the copywriting forum. Understandably I know very few of of you venture in there, in can get a bit heated...(it's always good to relax in here).

    So, here's my thoughts on "remnant space"



    You don't have to wait for remnants (or as we say in the UK "late space") to "become" available.

    Use the Halbert/Kennedy and Steve The Copywriters technique.

    Send the Ad to your chosen papers/magazines diplomatically telling them the amount you'll pay (yes, we know you might not accept but...client has a tight budget, times are tough, we love your publication more than the others because... we know you like to help new advertisers....)

    It can greatly help if you enclose the cheque - I've never had one sent back.

    Lo and beyond, as if by magic the remnant space becomes available.

    Even more so with the inter web ravaging their readership and hijacking huge portions of the Ad revenues.

    But believe me, the right Ad in print makes the good people respond.

    It can be very profitable.


    Steve


    P.S. I hate to say the blindingly obvious - but why bother with an advertising medium when you can create your very own. Postcards and Flyers can blitz everything else. In the history of the known universe they have never been binned without being looked at - just make sure its worth the good peoples time to read all the captivating copy... getting them to say "Yes - we want it!"

    And you can have them bunged into the newspapers or magazines using them as a distribution machine.

    Use the same process as remnant space to get the price slashed - and it's always available (make sure you get bunged in "solo." Insist there mustn't be any other "inserts". You don't want a clutter of stuff falling out when the pages are opened).

    It has to be just your astonishing Ad with your audience saying "Wow, I wanna read it, how on earth did you know we wanted this...it's exactly what we need...and f*** me that is an irresistible offer! - I'm picking up the phone right now to buy, book, order...or I'm legging it to you, I can see it's a limited deal and I don't want to miss out."
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    • Profile picture of the author Claude Whitacre
      I've been buying my newspaper space at about 75% off the national rate.

      If you don't already have a deal like that it's very hard to negotiate to get that rate.

      The rep will argue that they never have remnant space. But if you make an offer, eventually they will come around. And the best part? Once they accept the discounted price...it becomes...the price.

      The truth is, there is not really remnant space anymore in newspapers. Computer programs fill out the newspaper and do the formatting.

      Really it's just heavily discounted space.

      But I get 75% off on newspaper ads.
      25-30% off radio.
      40% off direct mail advertising

      these are just from negotiating. There are services that will buy the space for you at heavily discounted rates too.


      Steve The Copywriter has the same experience as I did. I've never had a check returned. But I've only used that tactic with local papers.

      Smart thread idea.
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  • Profile picture of the author Aaron Doud
    Steve good to hear of someone besides Tim Ferris who has used that method.
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  • Claude made a great point about computers formatting the papers layout.

    Several times I've had Ads miraculously transformed.

    1/4 pages into 1/2 pages even 1/2 pages into full pages.

    Also when you've negotiated the right deal and your stunning Ad has produced a magnificent response - be a little bit cagey what you say to the newspaper or magazine.

    If you tell them you've had a tremendous word beating result - they'll say "Oh good so you won't mind paying the full rate you tight fisted so and so"

    You can say the response was excellent and what a brilliant media it is, and you would love to keep using it - but your on going, overheads, staff, supplies, production, delivery "costs" are extremely high and the ad budget is severely limited but you will be happy to continue advertising at the special rates.

    Wrap this up by saying several other publications have been in touch offering unbelievably "discounted" prices (this invariably happens when they see your Ad) and it would be such a shame to move your ad revenues over to them.


    Steve


    P.S. If you do Postcards or Flyers never, ever make them a "standard" size. Always go larger.

    They get a lot more attention, you can write extra copy, they don't cost much more to produce and best of all they always get a higher response significantly increasing the sales and profits.
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