If you haven't read Martin's thread (or the many others by different users) regarding Fridge Magnet Directories, you might need to read this OP to understand the concept I'm referring to in this thread:
I'm an offline marketer of whom typically focuses on simply websites and mobile websites for small businesses. I've been doing well, but the idea of selling advertising intrigues me. I think it's important for me to test out new concepts like this one to keep me motivated. New projects like this excite me!
I'm going to start by creating one magnet (probably 4" by 6") for the city I'm currently living in. If there's a high demand and I find myself selling ad spaces with ease, I might divide the city into four sectors (north end, south end, east end, west end) and create magnets for local businesses in each area. Is this a good idea?
One of the big push-points for these magnets will be the idea of supporting local businesses. I feel that if the businesses I feature are CLOSE, SMALL, and LOCAL, I'll be able to accomplish two things:
a) People who receive the magnets will be more likely to keep it and utilize it if they know it's in the vain of supporting the local economy.
b) Business owners who are crazy about buying local (and a lot of small business operators are!) may be less reluctant to buy if the message is such a positive one!
Anyway - I've got a couple questions that hopefully you guys can help me out with!
1) In terms of distribution, what is the best route to go? I've been thinking a lot about putting them in pizza shops, real estate offices, etc. to be distributed. However, would it be a bad idea to pay a couple teenagers to go around closely-selected neighbourhoods and distribute them? Which route should I take here?
2) For the directory, I obviously want to be able to get as many different businesses/ads on there as I feasibly can. HOWEVER, I want to keep each business exclusive to one company each, mainly because it's good for the pitch.
If you could suggest some businesses that would benefit from this that I can add to my brainstorm, I'd love that! Here's what I've got so far:
- Hair Salon
- Auto Mechanic
- Pizza Place
- Chinese Place
- Locksmith (although it's hard to read the magnet when they're locked out!)
Any other advice/suggestions on the topic would definitely be appreciated, as always!
Thanks for reading,