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Is there a simple Direct Mail software?

by BigV316
7 replies
Hi all, I need a simple solution for managing a small direct mail campaign (NOT email). I have looked into Infusionsoft and salesforce but they are too much for my needs. I currently use Sugarcrm and Aweber. I want to export my data into a software that would let me schedule my list for mailings at preset intervals.
Any ideas?
#direct #mail #simple #software
  • Profile picture of the author digichik
    With direct mail you are producing a physical piece of mail, thus all you need is to use a calender.

    You can schedule your mailings in Google Calender or on a desk calender, but you are going to have to physically produce the mailings, or have a mailing house produce them for you.

    Are you mailing postcards? or personal letter? samples of products? Do you want to use address labels or do you want them hand addressed?

    I guess the bottom line is, there is no software that will do direct mail for you. You can use software to produce labels or to do the artwork for the piece to be mailed, but direct mail involves actual physical activity by you and/or your assistant or mailing house.
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  • Profile picture of the author BigV316
    Thanks digichick, I am going to produce the pieces myself but need to organize each mailing according to a schedule. I need to send a series of mail pieces for each prospect. This is what I need help with. I was hoping to find something that I could import a list into and set up a series of mail outs to go out at 1week, 2 week and 3 week intervals. Basically I would see a list of all of today's mail outs and which piece they get.
    I hope that explains things better.
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    I learned that it is the weak who are cruel, and that gentleness is to be expected only from the strong-Leo Rosten

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  • Profile picture of the author dander31
    Have you tried Send Out Cards?
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  • Profile picture of the author Talltom1
    Hi BigV316

    I'm not familiar with Salesforce, but I'm a bit surprised that they don't have something called 'automated processes' where you can define these direct mail items to be printed, and when they will be printed.

    I use a salesforce competitor called vTiger, and I do this type of activity all the time with both email, and direct mail. I have systems set up so that vTiger will select the correct records, do a mail merge, and send out either the email or print a letter, based on a specific time past a certain date, i.e. 4 days later, 2 weeks later, and so on.

    Tom
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    • Profile picture of the author BigV316
      Thanks Tom, that's what I need. I was hoping for an opensource self hosted solution but I haven't found one yet. I'll check out vTiger though, thanks again.
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      I learned that it is the weak who are cruel, and that gentleness is to be expected only from the strong-Leo Rosten

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      • Profile picture of the author SashaLee
        Originally Posted by BigV316 View Post

        Thanks Tom, that's what I need. I was hoping for an opensource self hosted solution but I haven't found one yet. I'll check out vTiger though, thanks again.
        Hi there,

        You can certainly have one developed using Sugar CRM

        CRM for Marketing | SugarCRM.com English (Americas)

        The myth about open-source solutions is that they're "free". You almost always have some modifications which will either cost you time, money or both.

        That being said, SUGAR has been around a long time. We use it almost exclusively as a CRM solution.

        All the best,

        Sasha.
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