If I gave you my two week timeshare in Costa Rica and told you everything was pre-paid in advance except travel costs to get there, how would you choose to get there?
Would you go by plane, train, bus, car, boat, bicycle or walk?
Most of us would choose to fly because it's the most efficient way to get to where you want to go when you consider all the factors like travel time, cost of travel, reliability of getting there on time etc.
And that's the same way you should view getting clients for your offline business.
You should focus on only using the most efficient ways to get to where you want to go when you consider all the factors.
Factors like time spent prospecting, cost of lead gen strategies, effectiveness and reliability of getting clients consistently.
No matter what any wso, product or program creator tells (or sells) you, there are bad and good ways of getting clients.
And when I say bad ways of getting clients, I'm talking about methods that eat away at your soul while leaving you looking, feeling and coming across as desperate, which is terrible for positioning and negotiating.
Yes, you can absolutely get clients by cold calling, bulk blast emailing and walking door to door in your town.
Those methods definitely work.
But are those methods the most efficient way to get to where you want to go?
For most of us offline marketers, the answer is no.
And are there a few mutant offline marketers who love cold calling for hours, blasting out blanket emails and pounding the pavement for days and weeks?
Yes, there are.
And those few offliners who love those methods and have found a way to stop the soul erosion while getting good results should absolutely continue to use those brute force methods.
But, that's not my idea of building a consistent, predictable system of lead generation that allows me to live my ideal life.
So, what do you do?
Well, you need to spend the bulk of your time targetting specific types of companies and business owners that are most likely to hire you.
And I've found that there are four groups of companies that are most likely to hire a marketing consultant who is positioned properly and makes a compelling, persuasive and irresistible offer.
1. Business owners that are currently and consistently advertising in a major way.
2. Business owners that are attending industry conferences, in-person workshops and industry events to improve their business in some way.
3. Business owners that actively subscribe to industry publications like magazines and industry websites.
4. Business owners that buy books and training programs to improve their business.
If you did nothing else but focus on getting your compelling, persuasive irresistable offer in front of those three types of prospects, you can
Now, go close some deals,