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For Persuaders In The Room

by ewenmack
4 replies
Seeing how people sell in a completely foreign market
than you operate in, can give you new transferable ideas
into your market.

In this video, buying criteria is used to great effect.

It's pre-selling.

I think you'll find something you can use
in this short video.

Best,
Ewen

#persuaders #room
  • Profile picture of the author Claude Whitacre
    Ewen; I think that's a great share. Thank you.

    On a related note...it reminded me that Dan Kennedy occasionally uses Buying Criteria in his speeches. You kind of go along and say "Yeah, I was thinking that!"...and he's taking you along the decision making process.

    By the way, this video had a great spokesperson. And she made you feel smart just for buying from her.
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    "Be kind. For everyone you meet is fighting a great battle" Ian Maclaren
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    • Profile picture of the author ewenmack
      Originally Posted by Claude Whitacre View Post


      By the way, this video had a great spokesperson. And she made you feel smart just for buying from her.
      Sure does.

      You feel you are being guided by another older mother
      not to make mistakes.

      And without apology saying you will pay a little more,
      but pre-framed it around you want things to last longer
      which makes it cheaper in the long run.

      Then lastly she is one step ahead in what's the latest coming out.

      You just feel like putting all your trust in her,
      especially if you were a new mother,
      because "she knows best".

      Best,
      Ewen

      P.S. I think we should take more notes on how women sell,
      because we know how they get what they want from men!
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  • Profile picture of the author Aaron Doud
    I love this. Thank you for the share.

    In many sales I've done something similar to this. Normally when I know they will be shopping around. Great way to help them feel they made the right choice without ever having to shop somewhere else. Extremely effective if you are not the first place they stopped. Really lets you frame yourself and company as different.

    Love the owner in this video. She was just "real". Simple statements that she truly believed. You could tell that she thinks her shop is simply the best shop to buy from. If I was having a baby and lived near her store I would come in just because of this video.

    Hell my youngest is too old and I live half a world away and I want to shop in her store. I'm sold that her store is the best.

    It is truly wonderful to watch someone selling you with pure confidence. It's so rare these days and I don't know why.

    Is she a client of yours?
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    Aaron Doud - Sales & Success
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    • Profile picture of the author ewenmack
      Originally Posted by Aaron Doud View Post


      Is she a client of yours?
      No Aaron.

      I went to Youtube looking to see if there was any training
      on buying criteria.

      This one came up.

      At first I thought she was training because she was using
      a acronym and just seemed a natural leader.

      This was probably better than a trainer could do
      because we are seeing a live example.

      Didn't come across any trainer video on the subject.

      Best,
      Ewen
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