Here is one area where I am having a hard time. SEO...
It generally seems to be a hard sell to businesses and honestly, I sometimes feel I am doing them a disservice by building them a website and claiming their Google page then it just sits there with no "gas" to get them really good placement because they are too cheap to spend a little monthly for some SEO work.
I met with a local carpet cleaner yesterday who is keen on the site and Google listing but looked at me like I had 3 heads when I tried to explain to him why he needs to spend $197 a month for at least 6 months following up to get a decent position in the SERPS.
I think I could do a better job if I had a better pitch on why they need the monthly work done after the real estate is built. The "the site and listing is the car and monthly SEO is the gas to move it" doesn't seem to be cutting it.
In the past I have not tried too hard to sell it because it seems like a really hard sell and as a result, I haven't done much of it. I really want to get more residual income from my clients so I know I need to be doing this.
Anyone care to share their best pitch on why SEO is needed?