I had a client that was a new business that was referred to me from a past customer. I didn't really want to take them(I hate working on new websites) so I quoted an outrageous price to them, $2k a month. They took it without blinking. And we're talking this is a ridiculously low competition phrase to rank. They signed a nine month agreement. The problem is this is one of those PITA clients, they only want you to answer the phone on Saturdays and Sundays. Most of my weekends are spent in Disney or at football games, spending time with the fam. So, anyway they "fired" me. Stopped answering any types of communications. Meanwhile I had them ranked in the top 10 for a bunch of their phrases which of course they owe me money for.
So this is what I did, I found 6 of their top competitors. Ones that were advertising on Yelp and Adwords and I sent them a package, fedex overnight, $33 a piece. Here is the front page letter I sent them:
| Excuse my French, but quite honestly I'm pissed off. |
My name is Marcos, I'm just a normal guy that happens to do SEO on the side. I did work recently for blankety blank. Check out the results I attached to this letter. To put it in plain English, I took their site from nowhere on Google to almost every search phrase being on the first page of Google, and just a few more months of work and they would have been golden. For instance if you search for blanky-blank-blank they are the top of the page (blankblank.com). Rather than honor their contract, they chose to stiff me. They owe me over $12,000. As they are refusing to answer phone calls, texts or emails chances are I'm not going to get paid.
Let me put it simply, I want to work for you as close to free as I've ever done because quite frankly I'm angry and pissed off. I do great work, I've been doing this for over ten years and if you want good help in this area it takes a lot of expertise and a lot of careful work, but I provide results as you can see on the printouts I provided. Sadly blank from blankster-blank chose not to deal with me honestly, they instead chose to try to steal my work. If I'm going to be out $12,000 then the least I can do is help his competitors so that he gets no value out of the work I did for him that I will not be paid for.
What I charged him almost $18,000 to do, I think I can do for you in about 3 months at the cost of $1,400, and I'm not even sure that will cover my costs. I'm basically working for free here, but as I'm sure you know when you get good and angry you'll work twice as hard to make sure it doesn't happen again.
Give me a call, I'm not much of a sales guy. Let's figure out a way so we both can win. (999) 999-9999
I'm angry. This is a lot of work I've done for free. Call Me 999-999-9999I marked up the screenshots with pen. It's not fancied up or photoshopped. I then sent them the reports from Serpfox where we went from nowhere to #1, #3, #11, etc.
I overnighted them on Tuesday to the top 6 of his competitors. Total cost roughly $200 or so. 3 of them called me on Wednesday. I called the others on Thursday. I talked to all of the business owners but 1. I got 4 of them to sign up, and 3 of them asked for additional services. Total checks, $14,000. Total of all contracts closer to $25k or so. We're redoing some websites, one of them has 5 locations so we're doing work on each location, etc. I happen to know this field very well, as I have had over 20 clients in this field over the years. Most of my clients businesses are in the $2-5MM gross per year, so it's bigger than your average plumber.
That's an interesting bit of psychology. A lot of successful people when you really get to know them have a lot of drive from FU's/revenge/"I'll show them" motivations. I guess this letter appealed to them, even if it was a little "angry".
Now the only problem is I have work I have to do(or rather contract out), and I'm supposed to be retired, man the wife is going to be angry.
Just thought you all could enjoy a Friday afternoon pick-me-up. Get ticked off, and get more customers.