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Pay Day!

by PaulintheSticks
21 replies
All of my hard work is really starting to pay off.

Closed my first sizable deal with a new car dealer worth $7300 yesterday. And there's huge opportunities down the road with them because their marketing has a lot of holes in it. Plus they like me

The most amazing thing is that believe it or not, I've been cold calling almost exclusively even though we know cold calling doesn't work any more.
#day #pay
  • Profile picture of the author marketingcode
    congratz!keep up your good work
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  • Profile picture of the author bob ross
    congrats man
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  • Profile picture of the author Claude Whitacre
    Originally Posted by PaulintheSticks View Post

    All of my hard work is really starting to pay off.

    Closed my first sizable deal with a new car dealer worth $7300 yesterday. And there's huge opportunities down the road with them because their marketing has a lot of holes in it. Plus they like me

    The most amazing thing is that believe it or not, I've been cold calling almost exclusively even though we know cold calling doesn't work any more.

    Very well done! I love Success Stories, and this was a good one.
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    • Profile picture of the author ronr
      Way to go!

      I've heard few say cold calling doesn't work it, it just sucks to do so most people don't do it or do it for awhile and get burnt out so they don't continue...so for the bold who do it can be golden.

      Ron
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      • Profile picture of the author PaulintheSticks
        Originally Posted by ronr View Post

        I've heard few say cold calling doesn't work it, it just sucks to do so most people don't do it or do it for awhile and get burnt out so they don't continue...so for the bold who do it can be golden.
        Someone sent me an article that blatantly says that cold calling doesn't work. The main reasons he gives is because 80% of executives don't take cold calls and something like 98% of them never buy on a cold call.

        The thing that automatically struck me was not the 80% who don't but the 20% who do take calls. So if I make 10 calls I might get 2 conversations with executives but probably will get 1. And since it only takes about 1-2 mins for each call that you don't get through, that means if you invest, say, 15 minutes, you'll probably have a conversation with an executive. Sounds pretty good to me.

        And the fact that they don't buy on a cold call is irrelevant (at least to me) because I'm just trying to get a meeting.

        Time will tell which prospecting methods are the most effective. I'm getting ready for some direct mail campaigns. It will be interesting to compare results.
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        • Profile picture of the author ewenmack
          Just as well I didn't get infected by the cold calling mind virus.

          Wouldn't have...

          Puma
          10 biggest retail brands

          as repeat clients.

          Your $7,300 proves to yourself
          cold calling doesn't work is a lie.

          Well done Paul.

          Best,
          Ewen
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        • Profile picture of the author bizgrower
          Originally Posted by PaulintheSticks View Post

          Someone sent me an article that blatantly says that cold calling doesn't work. The main reasons he gives is because 80% of executives don't take cold calls and something like 98% of them never buy on a cold call.

          The thing that automatically struck me was not the 80% who don't but the 20% who do take calls. So if I make 10 calls I might get 2 conversations with executives but probably will get 1. And since it only takes about 1-2 mins for each call that you don't get through, that means if you invest, say, 15 minutes, you'll probably have a conversation with an executive. Sounds pretty good to me.

          And the fact that they don't buy on a cold call is irrelevant (at least to me) because I'm just trying to get a meeting.

          Time will tell which prospecting methods are the most effective. I'm getting ready for some direct mail campaigns. It will be interesting to compare results.
          The article may have been about big company executives?
          The companies in the article may or may not be in your market.

          Dealing with small business owners and GMs who are decision makers
          obviously does not apply to whatever the article said. And, as you said,
          there's the 20% who do answer the phone.

          Dan
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          • Profile picture of the author Jeffery Moss
            Originally Posted by bizgrower View Post

            The article may have been about big company executives?
            The companies in the article may or may not be in your market.

            Dealing with small business owners and GMs who are decision makers
            obviously does not apply to whatever the article said. And, as you said,
            there's the 20% who do answer the phone.

            Dan
            Small and medium size business owners can almost always be contacted directly by phone for the specific reason they want their own customers to be able to reach them anytime and anywhere. Most are not doding phone calls and few will have a 'gate keeper'. This gives the sales person an advantage on getting the phone picked up.
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  • Profile picture of the author Stefan Shields
    Wow man!

    Always good to hear from people who are making money and enjoying it.
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    • Profile picture of the author umc
      Congrats! It feels good when all of that analyzing, learning, and putting into practice starts to pay off. Seeing the opportunities down the road with that same client has to feel good as well.
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  • Profile picture of the author PaulintheSticks
    The other thing that is really cool about this deal is that it turned out that there were 2 packages that made the most sense for them. And the services in those 2 were identical except one had 4 hours of consulting/month. They chose the one with the consulting.
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    • Profile picture of the author Ron Lafuddy
      Just goes to show, if you will actually apply the high-quality advice handed out freely
      on this forum, you can change your life. The OP's experience is proof of that.
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  • Profile picture of the author Jesse Helms
    Any way to get a little info on what you offered them? im always looking for new thing to try out, its half the fun seeing something work!
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  • Profile picture of the author PaulintheSticks
    It was a package including banner ads, video production, a landing page and consulting.
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  • Profile picture of the author globalpro
    Well done Paul. Knew you could do it.
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  • Profile picture of the author AndrewCavanagh
    Great stuff.

    I can remember some of your early posts just trying to come
    to grips with this business.

    It's great to see you getting some results.


    Anything that gets you in contact with a business owner or
    decision maker is going to increase your chances of getting
    a paying client.

    The whole "[fill in blank] is dead" is just total B.S.

    It all works if you're making contact with business owners and
    doing enough of it.

    Many people don't realize that offering internet marketing
    services to businesses is probably the fastest growing industry
    on earth.

    It's not hard to make money in an industry that's exploding if
    you'll just get yourself in front of some potential clients.

    Kindest regards,
    Andrew Cavanagh
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  • Profile picture of the author Jesse Helms
    Andrew I totally agree, capitalizing on the disconnect between biz owners who just are not computer savvy, or dont know where to start is a huge market!

    I'm really thinking offering services to setup facebook, twitter, website and mobile app's for the business (im thinking retail obviously)

    one piece I'm missing is getting business to know about me, I suppose I could cold call, or even pound the pavement, I could do some mailers, but I see that's a pretty low return...

    Did you make up some leaflets/info graphics and just stroll in with that "closing" mindset?

    Thanks for your replies btw!
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  • Profile picture of the author Jesse Helms
    sorry but I'm chompin' at the bit! more research done... folks this crossover niche looks good! f@!k fee's think about how much you can retain if you did it all your self...doesn't seem hard to compile a few plr's, voiceover some"videos" make a SAUCY sales page (prob. the most important and grind an awesome "system" for sime nice returns!...

    whadda ya'll think?
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  • Profile picture of the author Madshark
    Originally Posted by PaulintheSticks View Post

    All of my hard work is really starting to pay off.

    Closed my first sizable deal with a new car dealer worth $7300 yesterday. And there's huge opportunities down the road with them because their marketing has a lot of holes in it. Plus they like me

    The most amazing thing is that believe it or not, I've been cold calling almost exclusively even though we know cold calling doesn't work any more.
    Awesome job man. I believe in cold calling. It just takes a little practice.

    Thats a huge deal!
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  • Profile picture of the author IaM John
    How many calls did you have to do to get this deal closed?
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    • Profile picture of the author misterme
      Originally Posted by IaM John View Post

      How many calls did you have to do to get this deal closed?
      I'm gonna guess it was: as many as it took.
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