Lumpy Mail Campiagn - Specifics

I love lumpy mail! -- in your case you're looking at the market all wrong.
When it comes to market research, you have to start backwards.

Here's what I mean:

You want to charge $5,000 - $10,000 per design, right? Find your competitors that
are charging that much and look at their clientele. You'll get an idea of what market to go for.

As for me, I would rent a list of the people that just became incorporated. This tells me two things: 1. They have some money to burn (becoming incorporated ain't cheap) and 2. They most likely don't have a website yet.

But, you have to do your research. Don't be afraid to ask your competition.

If you are sending a flyer out to a small sample of your market, the message should be focused more around how your services provide value to their business instead of what color the paper/ink should be or what novelty to send them... Do some basic background research... compliment strengthens, point out weaknesses, provide solutions.....

Thanks for the posts. If your able to, answer my questions. it would help me out alot.

Connor,

If the mail is lumpy mail, the outer envelope is not as important as the connection between the "lump" and the message. Go with white, or brown - standard business colours. Whichever you can buy cheaper.

If you're asking for a commitment of 5-10k - the letter should be on expensive paper. Bond white is what I'd suggest.

Again, if the mail is lumpy it's somewhat irrelevant. They'll be more interested in what's inside than what's on the outside. You're splitting hairs on this one.


Again, you're going to too much trouble if your mail is lumpy. The short answer to these is test, but your market (20 letters) is way to small to bother testing anything.

How will you know which ones made it and which ones didn't? How could you conduct any followup without this knowledge?

Both - but be sure your list IS targeted. Otherwise you're wasting time and money.

Whoever has the authority to write a 5k-10k check and who knows what you're offering is a good deal and knows they need it and knows how it can be implemented and knows it will provide a return far in excess of 5-10K.

This has already been answered on here.

To be frank, you're getting caught up in analysis-paralysis.

Originally Posted by TakenAction Feel free to add suggestions for higher response and opening rates as well as help on getting my services sold and who to sell to in terms of a business with a website VS without a website. thanks,Connor.

You're asking us to feel free to design your whole business for you and you haven't done the one major thing that will either make you or break you. You haven't decided WHO you're going to market to.

Also, you haven't told us what the "lump" is or how it is tied into your letter. So, with that, you're right back where you started.

All the best,

Sasha.

Thanks for responses so far.

This method works.
I received one to my office and the entire secretarial staff clammored over it till I opened it.
Worked

Yes this method does work, I target smaller local businesses for local seo and video marketing campaigns and send out lumpy mail in a brown envelope, "confidential" stamped crooked. Some of the letter inside is typed but I add an extra handwritten element to it which I find makes it more personal to the potential client.

Personally, I use referenceusa.com first (subsidiary of infousa)...all you need is a library card and you're good.

You can get a list of newly incorporated businesses that way.

Ideally, I'd recommend a test of at least 3 digits, so 100, or you risk not getting enough statistical data.

20 is just so small.

The other thing I'd highly recommend is sending out an email (if you can) with tracking software using something like whoreadme.com

That way you can see who is opening your info, how interested they might be, and thereby be warmed up a bit as well as receptive to your next impression.

I once sent out a lumpy mail letter (recently) and got chewed out, lol....clearly I hadn't done enough refining my target prospect, but I learned fast.

I did a whole case study on this.

Best of luck.

Hope that was helpful.

Regards

Los