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exclusivity

by socialentry
4 replies
How do you create an aura of exclusivity?

I have a rather rough idea how it's done and I kind of do it randomly on the fly, I want to write a script that codifies it.
#exclusivity
  • Profile picture of the author Aaron Doud
    Exclusivity of what?

    A service would be done differently than a product. And even one product might be done differently from another.

    That said I would study the marketing of companies selling the same thing (or at least similar) to you.
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    Aaron Doud - Sales & Success
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    • Profile picture of the author Claude Whitacre
      You give an aura of exclusivity by giving real exclusivity. But it can be so broad as to not be restrictive.

      I give each client an exclusive per city (one city) per business. The ends when they stop paying me.
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      One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

      "Be kind. For everyone you meet is fighting a great battle" Ian Maclaren
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  • Profile picture of the author ewenmack
    Originally Posted by socialentry View Post

    How do you create an aura of exclusivity?

    I have a rather rough idea how it's done and I kind of do it randomly on the fly, I want to write a script that codifies it.
    "aura of exclusivity" is when you have local, group or
    mass celebrity status.

    That can be manufactured when you are doing a 1-on-1
    presentation and you use the STRONG method
    as found in Pitch Anything.

    It can be done through being a book author, through
    being endorsed by industry/trade associations.

    It can be done through press coverage, print, radio, TV..

    That's the "aura".

    I suspect you are after something which takes
    a shorter time to implement.

    Best,
    Ewen
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    • Profile picture of the author Claude Whitacre
      Originally Posted by ewenmack View Post

      "aura of exclusivity" is when you have local, group or
      mass celebrity status.

      That can be manufactured when you are doing a 1-on-1
      presentation and you use the STRONG method
      as found in Pitch Anything.

      It can be done through being a book author, through
      being endorsed by industry/trade associations.

      It can be done through press coverage, print, radio, TV..

      That's the "aura".

      I suspect you are after something which takes
      a shorter time to implement.

      Best,
      Ewen
      Yeah, I think he means something else.

      Socialentry? Could you be more specific?
      Signature
      One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

      "Be kind. For everyone you meet is fighting a great battle" Ian Maclaren
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