I've already mocked up a card, that has space on the back for my own company's advertisement, the pricing, and a list of the benefits. So far, the benefits I have come up with are:
- 10,000 homes per mailing (sent to coupon users)
- Large, vivid color ad professionally designed to get attention.
- 9x12 size gets noticed, because the box won't shut!
- It's easy to glance at a 9x12 card while going in the house.
- Serves only local businesses, no big corporate franchises overrunning their ad.
- Less than 5c per house, with average 10% return.
- QR codes to build your customer list.
- Only $495 to reserve a spot today.
So I am wondering about the QR codes. I want to offer it to make the card feel trendy, but also serve as a way to add value that other's in my area aren't doing, and also build the business's list. I have zero idea how to implement this type of technology, though, and haven't found much success in the searches I've done so far. Is there some place that can give me a crash course on implementing QR codes that you guys can recommend? And, is this really a value add that will produce results, and not just end up with egg on my face from something that doesn't deliver? I'll keep searching in the meantime.
I am also wondering about the pitch. Like I said, I'm not a salesman. I wanted to hire a one to fill the spots, but after some initial research and owners saying people are doing the same thing for $100 and $150 a spot, I am wondering how I can really ask for $495 a spot with a straight face -- and then get it? With so many other people in my city trying this same thing, and asking so little...? I don't mind putting in more work to provide more value, in order to justify the price, I am coming up with blanks, though, in terms of how to provide that value or if what I'm offering is legitimately enough.
Is this something you are giving them a high price for, and then dropping down to your real price? Or do you come out and give them the real, take-it or leave-it price?
I have considered setting up a local site for businesses to add their page for free, and post updates then drive social traffic to it. Would offering this web presence, along with the QR code and signup form be enough value to ask for $495? Or is it really possible to compete with these other guys with just the card, itself?
I know doubt kills most projects, but there is a part of me that is stuck on this project and wants to see it through. I've got plenty of time to take action, so as long as I can clear up some of these things I think I should be able to get over the doubt that I can possibly fill enough spots to at least break even and pay a salesman from the first card.
Thanks for any help, and like always I'll give back where I can!