What if a biz owner were to receive an email or FB note telling them to "Google The Name of THEIR Business! and, if they're interested.......... to contact ME"....AND....when they Google "Smith Plumbing Toledo Oh"
.....up comes, on the FIRST PAGE....a Video Commercial about THEIR biz...with Contact Info?
Do YOU think the owner of this biz will contact YOU?
WELL....when "done properly"...60%....yes, SIXTY PERCENT.....WILL contact you, usually with ...."How Much?"
WHY? Because the "evidence" is right there, in front of them!
It's called, "The Proof Is In The Pudding"!
No "wondering whether or not you CAN do what you say you can do,...it's ALREADY DONE!.....it's THERE...glaring....right on their pc screen!
NOW....the only decisions your potential client has to make is;
1) Do I want this
2) Can it Help my biz
3) Can I afford it
There is NO question about whether or not you WILL...do what you say you will do! You've already done IT!
So.....this "technique" does require "work" and Chance....because you are "performing" B4.... there's even a "glimmer" that your potential client has even any interest in your "pre-made" thingee...however, before you undertake doing "work" for a prospect....you DO have an "inkling" the prospects you are doing this for....will be somewhat interested!
And.....in the niches I've worked in....the results have been in the 60% and above range.
So....I thought I'd drop in a "Marketing TidBit" and .....I will now sit back and watch while the "Negas" rip this apart.
Don Alm.....marketing guy