Just a thought....obviously being able to charge a monthly figure for our services is great because you always know you have that money coming in each month, it's a bit of security. However, I think it is fair(?) to say that is makes the sale more difficult because people are always more cautious about signing up for any type of monthly retainer.
Now, if we look at what large consultant companies do, like Deloitte for example, they will generally come in, look at what the business is currently doing, give advice on what they need to change to make their operations more efficient, pick up a cheque/check for a whopping amount of money...and then p1ss off.
An idea that came to me from John (the sales guy) in this offline forum, is where you demonstrate how much money your ideas can make them over a period of a year, say $50,00 for example, and then charge $6000 which of course sounds like a good deal for them, and a nice little earner for you. I mean...how many a month would you really need to do to make an awesome income, and you are not tied to the fact you have to monitor them month in, month out.
I appreciate this isn't an easy thing to do, and would be hard to get started, although you could do the first few for free, and then work off referrals.
Well, most of you know more about the reality of this business than me, so as ever, I would lovvvvvvvvvvvve to hear your thoughts. Am I talking bollocks or is this viable?
Beers to you