Adding MY Time to my marketing plan netted me 100k+
As marketers we are often trying to get new clients.
Indeed many of the questions on this forum are about how to get new clients.
We often hear suggestions that revolve around a marketing plan and marketing budget.
Things like:
Well, after doing this for 15 years I can tell you that the best return on investment I receive is from taking time to share what I know. It is part of my plan to spend X amount of hours each week sharing my knowledge so that others can judge for themselves if I am a genius, total nut-bar, or something in between.
Here is one specific example of how I profited
Once upon a time Google started delivering that unnatural links penalty. Within hours, the forums exploded with everybody in a panic. They were asking how to fix it and if they should submit a reconsideration request.
I viewed that as an opportunity to share my knowledge while getting in front of my target market. I did up a new post and video on my site giving my opinion.
Within 24 hours of my post I was contacted by a UK dentist interested in hearing more about what I thought was the best way to proceed. From that email I sold an initial service and then became his virtual internet marketing director. This was a 2k per month gig. It was barely 3 months before he was so pleased with what I was doing he started sending me referrals. When the dust had settled I was handling his business and 4 referrals he sent my way.
Do that math. 5 dentists at 2k/month each, long term clients, all from taking the time to put up one quick video and page that was not even selling anything!
I am certainly not the first to do this. Many of the skilled warriors that post on here all the time are using this exact strategy but I wish it had clicked for me sooner! I hope it will cause a few fellow warriors to do the same even when they think they are just too busy to do it. The returns can be mind blowing.
Indeed many of the questions on this forum are about how to get new clients.
We often hear suggestions that revolve around a marketing plan and marketing budget.
Things like:
- ppc
- seo
- cold calling
- direct mail
Well, after doing this for 15 years I can tell you that the best return on investment I receive is from taking time to share what I know. It is part of my plan to spend X amount of hours each week sharing my knowledge so that others can judge for themselves if I am a genius, total nut-bar, or something in between.
Here is one specific example of how I profited
Once upon a time Google started delivering that unnatural links penalty. Within hours, the forums exploded with everybody in a panic. They were asking how to fix it and if they should submit a reconsideration request.
I viewed that as an opportunity to share my knowledge while getting in front of my target market. I did up a new post and video on my site giving my opinion.
Within 24 hours of my post I was contacted by a UK dentist interested in hearing more about what I thought was the best way to proceed. From that email I sold an initial service and then became his virtual internet marketing director. This was a 2k per month gig. It was barely 3 months before he was so pleased with what I was doing he started sending me referrals. When the dust had settled I was handling his business and 4 referrals he sent my way.
Do that math. 5 dentists at 2k/month each, long term clients, all from taking the time to put up one quick video and page that was not even selling anything!
I am certainly not the first to do this. Many of the skilled warriors that post on here all the time are using this exact strategy but I wish it had clicked for me sooner! I hope it will cause a few fellow warriors to do the same even when they think they are just too busy to do it. The returns can be mind blowing.
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