The concept was GREAT...."Promo Videos" for each participating business. Wonderful, Professional Videos any biz owner is PROUD to show off.
The money was good too; He charged $250 for the "Voice-Over" Video and got 100 biznesses (100 x $250 = $25,000) + $50/mo for a year ($50/MO x 100 = $5,000/MO X 12 = $60,000)
So....$25,000 PLUS $60,000 = $85,000!
WHY is the promoter of this (IMHO) great Directory Site shutting it down on the first of the year?
Well....he's a promoter guy in MY area so....I knew many of the participants so, I went to them and asked them "How They Liked The "2BuyLocal" Directory!
They all told me they "didn't think it had brought them any New Bizness"!
Now....I did NOT check every participating biz so, some of them could have gotten good biz from this HOWEVER....the Directory Site is being shut down in 3 weeks!
So....I'm posting this as an "Instructional" and "Educational" item, presenting the experience of someone who, IMHO, did a wonderful job creating the Videos.....setting up the Directory Site AND promoting it!
Robert ran ads in newspapers and bought ads on "BIG" BILLBOARDS!
However....my experience with "Directories" has been.....from the first one I did in Aspen, CO to Glenwood Springs, CO to the larger town of "Grand Junction, CO"......THEY DON'T RENEW!
They WILL try it when it's starting out THEN....when you go back for Renewals.....forget it! Why? There's no PROOF, to participants that it's bringing them more biz....even though their "Yellow Page Ad" does NOT provide any "proof" it is "working" to bring them more biz! They just "know" they HAVE TO BUY AN AD IN THE YP!
Thus.....I thought I'd "hang this out for your perusal and congetation" as a subject to discuss.
AND....please provide some feedback on any "Directory-Sites" you've found that ARE....SUCCESSFUL!