Pizzeria Wants to Interview me - Help me Offliners

46 replies
Hey guys, I don't know how I did it...but a pizzeria wants to interview me to help them with marketing.

Question:
How do you help a pizzeria with customers?
How do you grow their business?
Local SEO?
Blog content?
Adwords are just too expensive.
Fliers? Hire someone to go to houses and put fliers?
What would you guys tell him on how to help the pizza place
get more business?

I just want to say I am very thankful for all of you in this forum.
You guys are very intelligent and what you say is Gold!

I am forever grateful for that
#interview #offliners #pizzeria
  • Profile picture of the author abbot
    Banned
    Originally Posted by ZachRobinson View Post

    Hey guys, I don't know how I did it...but a pizzeria wants to interview me to help them with marketing.

    Question:
    How do you help a pizzeria with customers?
    How do you grow their business?
    Local SEO?
    Blog content?
    Adwords are just too expensive.
    Fliers? Hire someone to go to houses and put fliers?
    What would you guys tell him on how to help the pizza place
    get more business?

    I just want to say I am very thankful for all of you in this forum.
    You guys are very intelligent and what you say is Gold!

    I am forever grateful for that
    SMS + Social Media + Direct mail = bank
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  • Profile picture of the author Eddie Spangler
    I know you dont have the swagger yet just from the tone of your post but you need to come with the attitude that YOU are interviewing them.

    Resist the temptation to just go in there and start spouting off solutions, ie social media,direct mail etc.
    Spend some time to find out about him and his business first.
    Find out if you and guy would work well together.

    But if you are just looking for a quick one hitter then a direct mail eddm offering to a 3 mile or so radius to his biz is probably best bang for buck.

    Good luck.
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    • Profile picture of the author bob ross
      Originally Posted by Eddie Spangler View Post

      I know you dont have the swagger yet just from the tone of your post but you need to come with the attitude that YOU are interviewing them.

      Resist the temptation to just go in there and start spouting off solutions, ie social media,direct mail etc.
      Spend some time to find out about him and his business first.
      Find out if you and guy would work well together.

      But if you are just looking for a quick one hitter then a direct mail eddm offering to a 3 mile or so radius to his biz is probably best bang for buck.

      Good luck.
      Eddie I know you meant the right thing but just to make clear, you can't always use a certain radius because in dense populations 3 miles can be useless, where in a rural setting 3 miles might not be nearly enough.
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  • Profile picture of the author helisell
    You have to adopt a different mind set as Eddie says.

    Look....YOU are the doctor...THEY are the patient so it needs to go a bit like this.

    You: What's your best selling product at the moment? (make notes of their answer)

    You: Is that the product with the best profit margin? (make notes of their answer)

    You: What's the best marketing result you've had in recent times? (make notes of their answer)

    You: What's the worst? (make notes of their answer)

    You: How close are you to your maximum capacity in terms of new customers?(make notes of their answer)

    You: How much a month are you spending on your marketing at the moment?(make notes of their answer)

    You: Are you able to increase on that if you get the results you're looking for?(make notes of their answer)

    You: Up to a maximum of what? (make notes of their answer)

    etc
    etc
    etc
    etc
    etc

    At the end.

    You: Ok guys I think I've covered everything there unless you can think of something I've missed? (make notes of their answer)

    You:So if I can come up with some innovative marketing ideas that will get you more customers at the times you need them, increase your profits with upsells, sidesells etc and do all that within the budget you've set me there....can we go ahead and have an agreement? (make notes of their answer)

    You: Go away and construct a marketing plan for them.

    THEY are the patient...YOU are the doctor. Find out where it hurts, show them you know what you're doing by asking intelligent questions, make a prognosis, come up with a treatment.

    Easy really

    Good luck. Thanks Eddie Spangler. I've been training people to interview the potential customer for years......some sales people still think they are there to answer questions tut
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  • Profile picture of the author Rus Sells
    Adwords for pizza is not expensive did you even check to see what the cost per click and the competition is?
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    • Profile picture of the author Michael Shook
      Originally Posted by Rus Sells View Post

      Adwords for pizza is not expensive did you even check to see what the cost per click and the competition is?
      Especially with hyper local keyword phrases, besides which by their nature they are cost per click, so if someone is hungry, looking for pizza in a particular location, and sees an ad sitting there with a nice big discount offer, the chances are pretty good they will click and buy.
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  • Profile picture of the author bob ross
    What you don't want to happen is for him to 'interview' you and have you give him all these marketing options that he can now figure out himself.

    The key is to make your solutions look easy on your part but terribly difficult on his part. You don't want him ever thinking that he can do this himself.

    Personally I don't care for the interviewer/interviewee approach. Not to say it doesn't work, it just doesn't fit my style and I believe I'll outsell anyone using a "same side" approach. I make it a point to make everything feel like I have control but that we're both on the same side fighting against the same enemy and understanding the same pain. I just have the resources to generate business that they don't.

    Not just the knowledge, but the resources, which is important because like I said above you don't want them ever feeling like they have the ability to do what you're doing or they'll drop you.

    I like to get them riled up and asking questions about their competitors. That's something that motivates business owners highly, when they feel you can take business away from their competitors. Figure out where college students are living so you can market to them. Talk about getting business from businesses, where offices start to routinely order hundreds per week from them. Talk about targeting new movers to the area.

    As far as what services to offer, EDDM (every door direct mail), Targeted mailings, and doorhangers that they're staff can put up.
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  • Profile picture of the author dave147
    Another service you could offer them is the "10% OFF Your Next Visit" flyer.
    You design the flyer (or get it done) and arrange the printing, and they give the flyers to their
    customers. This is an incentive for customers to keep coming back!
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    • Profile picture of the author ahlexis
      Originally Posted by dave147 View Post

      Another service you could offer them is the "10% OFF Your Next Visit" flyer.
      You design the flyer (or get it done) and arrange the printing, and they give the flyers to their
      customers. This is an incentive for customers to keep coming back!

      This is pizza.

      With Domino's offering a $5.99 deal as long as you buy at least two on their pizza that's normally priced $8.99 and higher, 10% off is really not gonna cut it.

      You need an offer that pulls the customers back like a high powered magnet because it's that hard to pass up.
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      • Profile picture of the author dave147
        Originally Posted by dave147 View Post

        Another service you could offer them is the "10% OFF Your Next Visit" flyer.
        You design the flyer (or get it done) and arrange the printing, and they give the flyers to their
        customers. This is an incentive for customers to keep coming back!
        Originally Posted by ahlexis View Post

        This is pizza.

        With Domino's offering a $5.99 deal as long as you buy at least two on their pizza that's normally priced $8.99 and higher, 10% off is really not gonna cut it.

        You need an offer that pulls the customers back like a high powered magnet because it's that hard to pass up.
        Your offer to get them back does not have to be as good as your offer to first get them in. The 10% is a sample figure, yes 10% wouldn't be as good for cheap pizza but for higher priced pizzerias it works! and this "visit us again bonus" is not to be used in conjunction with other offers.
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        • Profile picture of the author joe ferdinando
          I use to live in NYC and I love pizza, Some of the best pizza in the world is in NY, When I moved to Florida I found the pizza was not as good and went searching for good pizza. When I talked with friends and neighbors about pizza we would always suggest what we thought was the best pizza in town, Price was never an issue! What I found was people would always get cheap pizza for the kids but the adults liked a good tasting pizza no matter what the price was!

          Being in local business marketing I have done some work for local pizzeria's
          I always kept in mind what I wrote above!

          remember that people look for two ads - For themselves and for there kids!

          Here's what I found that worked:
          Loyalty Card +SMS Marketing+Flyers(for Loyalty Program signups+SMS)

          Loyalty members get:
          1)Buy 10 Pizza's get 1 Free
          2)10% off all orders (Store prices can be raised 10% for those who hagel price)
          3)Mobile coupon offers through text! (Can upsell mobile website or responsive website design for all devices)
          4)Email list to send discounts and coupons (Can upsell email marketing)
          5)Direct mail campaigns! (Flyers, postcards)

          I use a loyalty program that collects:
          1)Mobile phone numbers
          2)Email addresses
          3)Local mail address

          Optional but works well!
          next You can get printed placemat ads for Placemat Advertising
          1)Find 10 or more local businesses to accept your Placemats and add them to the placemat
          2)Place your pizzeria and other businesses on the placemat
          3)Advertise your own business on placemat! (Very important)
          4)Get them printed and deliver them to the other 10 businesses

          Note that when you find the 10 businesses to advertise and place your placemats on there tables for FREE you tell them about your Loyalty Card program, SMS Marketing!
          1)everyone has a website or say they do so never try to sell website first!
          2)Brand yourself as the SMS and Loyalty Card program go to guy!

          Think of this as a Food for thought post!

          Joe
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          • Profile picture of the author ZachRobinson
            Just wanna say to offliners - from the bottom of my heart thank you. I read these posts over and over again. I believe that good things will come to all of you by helping me. I know that you don't have to, but I believe by a simple lines of typing (things that have worked for you) to help me for the better and get me out of a monetary mess will benefit your life. Karma, you guys will all have a successful month, and a fantastic high income 2014 year. I wish good things for all of you. We can help each other out, because lets face it, there is SO much business and money out there...there is a lot to go around.

            Update:
            The business owner said he has tried a lot of different stuff, mailing, etc.. He said he wants to target market to businesses for them to come and their employees. They want to attract that type of crowd. There are lot of corporations in his zip code do he wants those business (white collar) people to go there for lunch for dinner etc. They have liquor too. I am thinking he wants people to spend money there.
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            • Profile picture of the author Rainmak3r
              Originally Posted by ZachRobinson View Post

              Just wanna say to offliners - from the bottom of my heart thank you. I read these posts over and over again. I believe that good things will come to all of you by helping me. I know that you don't have to, but I believe by a simple lines of typing (things that have worked for you) to help me for the better and get me out of a monetary mess will benefit your life. Karma, you guys will all have a successful month, and a fantastic high income 2014 year. I wish good things for all of you. We can help each other out, because lets face it, there is SO much business and money out there...there is a lot to go around.

              Update:
              The business owner said he has tried a lot of different stuff, mailing, etc.. He said he wants to target market to businesses for them to come and their employees. They want to attract that type of crowd. There are lot of corporations in his zip code do he wants those business (white collar) people to go there for lunch for dinner etc. They have liquor too. I am thinking he wants people to spend money there.
              Well Zach, seems you have your work cut out for you!
              As for selling to the Corporates around... strangely, Gordon Ramsey (Ramsey's Kitchen Nightmares) seems to do it best in his television series.

              Grab a copy or two off netflix or watch onDemand to see how he gets local (failing) restaurants to increase their footprint by going Corporate...

              Always a good show to watch.

              You're already there... get a testimonial from the customer once you get the ball rolling, and use that on your front page, business cards and through QR Codes.

              You're a Marketer now... Print yourself black tshirts and caps with Big and Bold white QR Codes prominently displayed Chest area and front of cap...
              wear those when flying or heading somewhere busy... watch people approach you to "snap" those QR codes to figure out what's on the other end..
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            • Profile picture of the author cruisinman
              Zach,

              If he wants white collar - he needs an app. Easy to do and to manage.


              Originally Posted by ZachRobinson View Post

              Just wanna say to offliners - from the bottom of my heart thank you. I read these posts over and over again. I believe that good things will come to all of you by helping me. I know that you don't have to, but I believe by a simple lines of typing (things that have worked for you) to help me for the better and get me out of a monetary mess will benefit your life. Karma, you guys will all have a successful month, and a fantastic high income 2014 year. I wish good things for all of you. We can help each other out, because lets face it, there is SO much business and money out there...there is a lot to go around.

              Update:
              The business owner said he has tried a lot of different stuff, mailing, etc.. He said he wants to target market to businesses for them to come and their employees. They want to attract that type of crowd. There are lot of corporations in his zip code do he wants those business (white collar) people to go there for lunch for dinner etc. They have liquor too. I am thinking he wants people to spend money there.
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  • Profile picture of the author bizgrower
    Look at and analyze his current marketing efforts - website etc so
    you can have some recommendations ready without giving it all
    so he thinks he can do it with out you. Enough so he views you
    as the expert.

    Ask him what all he is doing, or has done, in the way of marketing
    in case you missed anything in your research. What worked? Why stopped?
    What does not work for his business?

    Find out why people should choose him over the other places.
    Atmosphere and capability of the facility, staff, specialty pizzas and
    other dishes... (There's a phone app for what beers are offered locally.)
    Can he create unique products for the market?

    A Mobile site might be good depending upon his location and where he
    is trying to get customers from - as in a tourist town v a neighborhood pizza place...

    Delivery might be a good option if he is not doing so and there is a good
    neighborhood density.

    Yes to local SEO - some video - and claiming google, bing and yahoo local spots

    Dan
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  • Profile picture of the author jasonthewebmaster
    Banned
    when I worked with Dominos they would let us get extra hours by posting flyers on the mornings for four hours. We did it in the neighborhood close to the store. We also did it on slow days. I would notice the results, 200% more calls for pizza on nights we did it versus nights we didnt do it... and all the deliveries closer to the store. This same model works for any business even plumbers electricians and restaurants.
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    • Profile picture of the author IMBlest
      Originally Posted by jasonthewebmaster View Post

      when I worked with Dominos they would let us get extra hours by posting flyers on the mornings for four hours. We did it in the neighborhood close to the store. We also did it on slow days. I would notice the results, 200% more calls for pizza on nights we did it versus nights we didnt do it... and all the deliveries closer to the store. This same model works for any business even plumbers electricians and restaurants.
      Where did you post the flyers? On people's front doors?
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  • Profile picture of the author xlfutur1
    I have a pizza client and by far the best thing that has boosted business (dine in) is an email birthday club. Give away a small pizza during the month of someone's birthday. Put the Aweber form on the website and advertise the deal on Facebook. We have built a list of about 1200 subscribers (and lots of FB likes), averaging about 100 subscribers per month getting the coupon. Not all will use the free pizza coupon, but a percentage will and that's that many more tables filled each month. (Because virtually one eats alone on their birthday.)
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  • I think the first thing you should ask that pizzaria is what they want? New customer walk-ins? More deliveries? A new market? Think about those things first. That should guide you to what you should do.
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  • Profile picture of the author pizzatherapy
    Full disclosure: Both Scott Anthony and Michael Sheppard gave me copies of their books. I did not pay for them. The books I recommend stand on their own merit. In my opinion, these resources are required reading for anyone who is thinking about marketing for a pizzeria.

    Being somewhat of a pizza man myself, I have two priceless resources for you:

    1) Profits in the Pie by Scott Anthony. I know Scott personally and when it comes to marketing for a pizzeria, he is a genius. I've also interviewed him on several occasions and his wealth of how to promote a pizzeria is amazing. One of the most incredible things about Scott is he has taken his small town pizzeria to the top of the standings in his locale.

    He discusses out of the box methods to promote a pizzeria. Note his internationally famous successful campaign in fund raising for the local fire department. This fundraiser has gotten international buzz because it is unique, outstanding and very buzz-worthy.

    The book is full of gems that will assist you in helping to market any pizzeria. Scott also has his own consulting business to help pizzerias succeed. On top of everything else, he is one of the good guys. He believes firmly in giving back to his community.

    I could go on and on, but I'll let his book speak for itself (it is available in both hard back and as a Kindle.)

    2) Another great resource is Michael Sheppard's book, Growing Pizza: How to Plant the Seeds to a Successful Pizzeria .
    Michael is someone I know who is not only a master pizzaiolo, but also a master pizza marketer. Reading his book will explain the good the bad and the ugly of marketing a pizzeria. He is a member of the World Pizza Champions and has used this affiliation in his marketing. The book is available in both hardback as well as Kindle.

    I can't say enough about these two resources. The small investment will give you insights into what it takes to actually market a pizzeria. You will have insights from people who are on the inside. They know what it takes to market pizza and a pizzeria.

    And on top of everything else: you will be light years ahead of anyone trying to market a pizzeria without inside information from actual pizzeria owners. Both of these guys are in the trenches of marketing their own pizzerias on a day by day basis. They are both wildly successful with their marketing efforts.

    Both are seen as top experts in the field and are presenters at International Pizza Expo, the largest pizzeria event in the World.
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    • Profile picture of the author IMBlest
      Originally Posted by pizzatherapy View Post

      Full disclosure: Both Scott Anthony and Michael Sheppard gave me copies of their books. I did not pay for them. The books I recommend stand on their own merit. In my opinion, these resources are required reading for anyone who is thinking about marketing for a pizzeria.

      Being somewhat of a pizza man myself, I have two priceless resources for you:

      1) Profits in the Pie by Scott Anthony. I know Scott personally and when it comes to marketing for a pizzeria, he is a genius. I've also interviewed him on several occasions and his wealth of how to promote a pizzeria is amazing. One of the most incredible things about Scott is he has taken his small town pizzeria to the top of the standings in his locale.

      He discusses out of the box methods to promote a pizzeria. Note his internationally famous successful campaign in fund raising for the local fire department. This fundraiser has gotten international buzz because it is unique, outstanding and very buzz-worthy.

      The book is full of gems that will assist you in helping to market any pizzeria. Scott also has his own consulting business to help pizzerias succeed. On top of everything else, he is one of the good guys. He believes firmly in giving back to his community.

      I could go on and on, but I'll let his book speak for itself (it is available in both hard back and as a Kindle.)

      2) Another great resource is Michael Sheppard's book, Growing Pizza: How to Plant the Seeds to a Successful Pizzeria .
      Michael is someone I know who is not only a master pizzaiolo, but also a master pizza marketer. Reading his book will explain the good the bad and the ugly of marketing a pizzeria. He is a member of the World Pizza Champions and has used this affiliation in his marketing. The book is available in both hardback as well as Kindle.

      I can't say enough about these two resources. The small investment will give you insights into what it takes to actually market a pizzeria. You will have insights from people who are on the inside. They know what it takes to market pizza and a pizzeria.

      And on top of everything else: you will be light years ahead of anyone trying to market a pizzeria without inside information from actual pizzeria owners. Both of these guys are in the trenches of marketing their own pizzerias on a day by day basis. They are both wildly successful with their marketing efforts.

      Both are seen as top experts in the field and are presenters at International Pizza Expo, the largest pizzeria event in the World.
      Since you have read both books, can the ideas in these books be used to market any restaurants and not just pizzerias?

      Thank you for the great post, by the way!
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  • Profile picture of the author pizzatherapy
    Great question.

    Understand the books are written for pizzeria owners to educatate and assist in marketing their pizzeria.

    In my opinion, both books would be applicable for restaurants.

    Marketing is after all: marketing. I would say that a number of the concepts covered would also assist anyone who is running a business.

    If you are on the fence, go to amazon and check out a preview of the books. you should be able to look at the table of contents and that will give you a very good idea about what is covered.

    I think if you are able get a pizzeria to ask for assistance with their marketing you have won half the battle.

    And I commend you for that ZachRobinson! Go for it!

    There is some excellent advice in this post already.

    Most pizzeria owners (and I'm talking about the mom and pop operations. Not the chains) are very hesitant to put a lot of money and effort into marketing their pizzerias. That includes both on-line and off-line. They are to busy running their operation to worry about on-line promotions.

    And that is obviously where they make a huge mistake. Many of these pizzerias will close after a few years...

    If you can show them (and prove) that your marketing efforts will bring more customers in the door, you have just gotten a client for life!
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  • Profile picture of the author ZachRobinson
    Hey guys, and thank you.
    Here is the update. They are breaking even. They are going to make changes, and turn it into a restaurant full bar. He wasn't making money with pizza.

    Get this he told me their marketing budget is very low.

    Oh man, there is only so much you can do to get paid, and money to grow the restaurant?

    I don't know where to take it. He said to give a quote, web design, fb marketing, marketing campaign.

    Thank you offliners
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    • Profile picture of the author cruisinman
      Forget all that . . .

      Build him an App then put together a co-op EDDM piece and he can do all this for under $300 and $1 a day to manage the App.


      Originally Posted by ZachRobinson View Post

      Hey guys, and thank you.
      Here is the update. They are breaking even. They are going to make changes, and turn it into a restaurant full bar. He wasn't making money with pizza.

      Get this he told me their marketing budget is very low.

      Oh man, there is only so much you can do to get paid, and money to grow the restaurant?

      I don't know where to take it. He said to give a quote, web design, fb marketing, marketing campaign.

      Thank you offliners
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      • Profile picture of the author cruisinman
        Zach - get him an App off of Fivver for about $75 which includes control panel and custom design. Then go get 10 - 12 other businesses to co-op a EDDM Direct Mail piece and send to 5,000 addresses -or- make him a nice print piece (post card) announcing the App and have school kids to deliver it to businesses within a certain radius of his place.

        All that is cheap . . .
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        • Profile picture of the author cruisinman
          You can get 5000 Full Color Double Sided UV Coated 4x6 Post Cards shipped for less than $100 . . .
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    • Profile picture of the author Eddie Spangler
      Originally Posted by ZachRobinson View Post

      Hey guys, and thank you.
      Here is the update. They are breaking even. They are going to make changes, and turn it into a restaurant full bar. He wasn't making money with pizza.

      Get this he told me their marketing budget is very low.

      Oh man, there is only so much you can do to get paid, and money to grow the restaurant?

      I don't know where to take it. He said to give a quote, web design, fb marketing, marketing campaign.

      Thank you offliners
      Look mr pizzaman, I got about 10 different ways to help grow your business but it doesnt make sense to just blindly quote you on a bunch of stuff without know what you are willing to invest.

      If you will give me a better idea of what you are working with I can pick and choose the best ways to get the most bang for your buck RIGHT NOW and I can work with you long term to build up your business so that you can invest in even more marketing in the future.

      Lots of guys dont want to really give you figures because they are afraid of being screwed or maybe afraid that what they want will cost too much. Or of course they always give you the "small budget" nonsense cuz they want everything cheap.

      Its up to you to get them in the right mindset and also get them to feel comfortable enough to tell you the truth.
      It was up to you to tell him what to do, not leave with the "quote me on a bunch of random shit" note.

      What if he can't invest in your entire quote , then where do you go?..back to where you already should have been, what can you invest?
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    • Profile picture of the author rugman
      Originally Posted by ZachRobinson View Post

      He wasn't making money with pizza.



      Thank you offliners
      As Jersey Boy (great pizza in NJ) - that quote above makes me think his pizza might suck! There is good money on pizza. You might want to go and eat there first - no fixin bad food!
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    • Profile picture of the author savidge4
      Originally Posted by ZachRobinson View Post

      Hey guys, and thank you.
      Here is the update. They are breaking even. They are going to make changes, and turn it into a restaurant full bar. He wasn't making money with pizza.

      Get this he told me their marketing budget is very low.

      Oh man, there is only so much you can do to get paid, and money to grow the restaurant?

      I don't know where to take it. He said to give a quote, web design, fb marketing, marketing campaign.

      Thank you offliners
      OK white Collar. What does the inside look like? What does the store front look like? Does your Client offer FREE WIFI? How is the Pizza? Does he do standard Pizza or does he have some more Gourmet options?

      Business in the same Zip code, and within a 5 mile radius are 2 different things. Does he currently offer a catering program?

      Again thinking White Collar. Linked in, G+, twitter FB cuz you have to. The website is not that big a deal it is a local listing with their menu and phone # ( Ill tell you what... If you do this I will build the Site for you. )

      Getting paid... he says low budget, I usually say 15% over the next year. That's if you are confident in the fact you can make this to work for him.

      Lots of things to look at. Lunch Hour, into happy hour and early dinner. There are always factors. Location, Distance from the "White Collars", what the overall appearance is now. What it could be.

      Best of Luck, as offered if you need the help I will

      Hope That Helps!
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      • Profile picture of the author midasman09
        Banned
        Get pizza customers to put an App on their mobile device (see photo below)

        Put the slant back plastic display, with the QR Code, on the front counter. The App make it easier to order and....Pizzeria can send Discount Offers to customers.....thus, increasing orders.

        Don Alm.....marketing guy
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  • Profile picture of the author TMGG
    Hmmm,

    1. I'd sit down and get some details about what they are doing now. What ha worked and what has not. Look for the basics, a lot of business owners still overlook this stuff, like what's are the top 3 items that sell, what's the average sale quantity, which nights are busiest, which subsection of their clients make up the bulk of the revenue etc.

    Let them do lots of talking...one good way to look like an expert is to be quiet, listen and take notes

    2. Think about improving what they have now before adding more stuff. Chances are that you can massively improve their profit by making stuff that is working work better and removing stuff that isn't working. This might mean setting up a basic method of tracking if they don't already do that.

    3. Related to this is getting everyone who does come in to come back again / more often...coupons for example.

    4. If they've got a list of past customers make an offer to them! If not...add list building onto your 12 month plan for them.

    5. After optimizing what they're already doing look at adding new stuff. Mobile, SMS, loyalty, Adwords, social media, direct mail.

    I've heard a lot of case studies around building "Pizza of the month" type clubs / memberships as a way to increase revenue and also make it more stable - offer a price advantage over not being a member but also essential pre-sell more pizzas in a month than they would usually buy - they can always give away the extra pizza vouchers (referrals).

    Less is more usually, and I find with clients that results come faster (and with less resistance) if we start with tweaking / optimizing first.
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  • Profile picture of the author Yours2get
    This is a goldmine of information right here, take the best of each post and you have yourself the interview and a new customer!

    The most important part would be the listening part because you will probably be anxious to ask him all the material you've been reading here.

    My advice would be to build a general mockup mobile website that you can use for this client and future ones and integrate their logo quickly before your presentation. This is very optional, but IMO the restaurant owner will see that you actually care about his cause if you took time to do a sketch.

    Good luck with your gig and thanks to everybody for motivating me to try this myself!
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    • Profile picture of the author midasman09
      Banned
      Zach.....every day in every hotel within 5 miles of your pizza biz....travelers are checking in.

      These "Hotel Guests" have 2 things in common;

      1) They are Hungry
      and
      2) They carry some kind of Mobile Device

      So....HOW can a Pizzeria benefit from this?

      When hotel guests go into their room they do 3 things;
      1) they set their baggage down
      2) they go potty
      3) they pick up the tv remote and discover that the tv channels in their room are NOT the same as their home channels so....they look around for a "TV Channel Guide" and....when they don't see one (one is usually inside the "Guest Directory" BUT....they must Open the Directory and HUNT for it)...they phone the front desk for assistance.

      So...what if there was a stand-up display on or next to the TV that had the words "TV CHANNEL GUIDE" on it....with the tv channels AND below the channels was a photo of a "Mouth-Watering PIZZA"...with the words, "Pizza Delivered to Your Room! Call 555-1234".

      Do you think the pizza place would get a few calls?

      Now....because we are now in the "internet Age"....what if there was also a QR Code that can be scanned by their phone and up comes Pizza info and a "Tap To Call" button!

      And...what if these "TV Channel Guides" were in 100 Local Hotel Rooms (or 200 rms, or even 500 rms).....do you think your Pizza Guy would want to be ON these TV Channel Guides?

      (See my photo below)

      Don Alm....marketing guy
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      • Profile picture of the author cruisinman
        Sounds good in theory.

        Hard to get hotels onboard with this concept. Good luck.


        Originally Posted by midasman09 View Post

        Zach.....every day in every hotel within 5 miles of your pizza biz....travelers are checking in.

        These "Hotel Guests" have 2 things in common;

        1) They are Hungry
        and
        2) They carry some kind of Mobile Device

        So....HOW can a Pizzeria benefit from this?

        When hotel guests go into their room they do 3 things;
        1) they set their baggage down
        2) they go potty
        3) they pick up the tv remote and discover that the tv channels in their room are NOT the same as their home channels so....they look around for a "TV Channel Guide" and....when they don't see one (one is usually inside the "Guest Directory" BUT....they must Open the Directory and HUNT for it)...they phone the front desk for assistance.

        So...what if there was a stand-up display on or next to the TV that had the words "TV CHANNEL GUIDE" on it....with the tv channels AND below the channels was a photo of a "Mouth-Watering PIZZA"...with the words, "Pizza Delivered to Your Room! Call 555-1234".

        Do you think the pizza place would get a few calls?

        Now....because we are now in the "internet Age"....what if there was also a QR Code that can be scanned by their phone and up comes Pizza info and a "Tap To Call" button!

        And...what if these "TV Channel Guides" were in 100 Local Hotel Rooms (or 200 rms, or even 500 rms).....do you think your Pizza Guy would want to be ON these TV Channel Guides?

        (See my photo below)

        Don Alm....marketing guy
        Signature

        Life - enjoy it . . .

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        • Profile picture of the author midasman09
          Banned
          "Sounds good in theory.

          Hard to get hotels onboard with this concept. Good luck.

          "THEORY-SCHMERRY! "

          I don't need "luck"...Pal......I already have OVER 100 Hotels and Motels I've installed my displays in since 2002!

          Why?

          They stop most of the calls to the front desk....thus SAVING front desk clerks TIME!

          They make the hotel appear "more professional" and "concerned" about the "convenience" and "comfort" of their guests.

          The front of each Display has an Ad for a Pizza delivered to their guests (including Free Pizzas to the hotel staff) and....a "Restaurant Directory" on back.

          I don't know where you get your info that it's HARD to get hotels on board with this!...I've been doing this since 2002.

          Don Alm....marketing guy "who doesn't operate on Luck!?

          PS....Google "Hotel Room TV Channel Guides" or "TV Channel Tents" and wish those companies "Luck"!
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      • Profile picture of the author IMBlest
        Originally Posted by midasman09 View Post

        Zach.....every day in every hotel within 5 miles of your pizza biz....travelers are checking in.

        These "Hotel Guests" have 2 things in common;

        1) They are Hungry
        and
        2) They carry some kind of Mobile Device

        So....HOW can a Pizzeria benefit from this?

        When hotel guests go into their room they do 3 things;
        1) they set their baggage down
        2) they go potty
        3) they pick up the tv remote and discover that the tv channels in their room are NOT the same as their home channels so....they look around for a "TV Channel Guide" and....when they don't see one (one is usually inside the "Guest Directory" BUT....they must Open the Directory and HUNT for it)...they phone the front desk for assistance.

        So...what if there was a stand-up display on or next to the TV that had the words "TV CHANNEL GUIDE" on it....with the tv channels AND below the channels was a photo of a "Mouth-Watering PIZZA"...with the words, "Pizza Delivered to Your Room! Call 555-1234".

        Do you think the pizza place would get a few calls?

        Now....because we are now in the "internet Age"....what if there was also a QR Code that can be scanned by their phone and up comes Pizza info and a "Tap To Call" button!

        And...what if these "TV Channel Guides" were in 100 Local Hotel Rooms (or 200 rms, or even 500 rms).....do you think your Pizza Guy would want to be ON these TV Channel Guides?

        (See my photo below)

        Don Alm....marketing guy
        @Midasman09:

        I love your ideas! You're absolutely amazing!

        Do you charge the hotels for these "TV Channel Guides" or do you give them to hotels for free?

        If you charge the hotels, how much?

        How much do you charge the pizzeria for this service?

        Thank you.
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  • Profile picture of the author themikerogers
    I'm sure if you are doing this or not, the post started a month ago but, my two cents...

    Work on the reputation of the business, take your friends out for pizza there and get them to write reviews on the company's facebook page, google places and Yelp! listing. Build their reputation as the best Pizza place in town.
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    • Profile picture of the author midasman09
      Banned
      Zach...here's another program that is NOT "Theory"....that has also worked for my in over 50 ....I repeat FIVE O Hotels.

      It's a 2ft x ft framed display that has a MAP in the center and local businesses around the edge showing where each biz I located.

      I call them "Lobby-Map" Boards. They are FREE to the hotels. I mount them on the WALL next to where Guests register. When guests ask the clerk, "Any suggestions on where to eat?"....the clerk points to my "MAP Board" on the wall.

      I usually only put ONE Pizza place on these and.....an indication of whether or not Pizza places like these is...when I go to ReNew the Ads.....EVERY Pizza place has Renewed!

      Don Alm....again operating on "Reality" not "Theory"
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      • Profile picture of the author cruisinman
        LOL @ "pal" . . .
        Signature

        Life - enjoy it . . .

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      • Profile picture of the author IMBlest
        Originally Posted by midasman09 View Post

        Zach...here's another program that is NOT "Theory"....that has also worked for my in over 50 ....I repeat FIVE O Hotels.

        It's a 2ft x ft framed display that has a MAP in the center and local businesses around the edge showing where each biz I located.

        I call them "Lobby-Map" Boards. They are FREE to the hotels. I mount them on the WALL next to where Guests register. When guests ask the clerk, "Any suggestions on where to eat?"....the clerk points to my "MAP Board" on the wall.

        I usually only put ONE Pizza place on these and.....an indication of whether or not Pizza places like these is...when I go to ReNew the Ads.....EVERY Pizza place has Renewed!

        Don Alm....again operating on "Reality" not "Theory"
        @Midasman09:

        This sounds like another great idea!

        How many local businesses do you have on the Lobby-Map Boards?

        How much do you charge the local businesses that advertise on your Lobby-Map Boards?

        Who do you talk to at the hotel to get permission to have these Lobby-Map Boards put on their wall?

        Thank you.
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        • Profile picture of the author midasman09
          Banned
          Here's me standing by one of my Lobby-Map Boards.

          Don Alm
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          • Profile picture of the author IMBlest
            Originally Posted by midasman09 View Post

            Here's me standing by one of my Lobby-Map Boards.

            Don Alm
            Looks great!

            Looks like a giant placemat advertising.....but only it's put on the wall.

            Thanks for posting the picture.
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            • Profile picture of the author midasman09
              Banned
              This is one of my best projects.

              I only put one pizza place on these boards. They pay a handsome fee for an exclusive. Plus, every McDonald's franchise owner is an "automatic".

              It's a win-win-win. Hotels LOVE my "Map-Boards". Advertisers LOVE my "Map-Boards". And I LOVE my "Map-Boards" because they bring me a nice-chunk-of-change every 6 months.

              Don Alm....marketing and sales guy
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              • Profile picture of the author IMBlest
                Originally Posted by midasman09 View Post

                This is one of my best projects.

                I only put one pizza place on these boards. They pay a handsome fee for an exclusive. Plus, every McDonald's franchise owner is an "automatic".

                It's a win-win-win. Hotels LOVE my "Map-Boards". Advertisers LOVE my "Map-Boards". And I LOVE my "Map-Boards" because they bring me a nice-chunk-of-change every 6 months.

                Don Alm....marketing and sales guy
                Why don't you create a WSO about this to give details on how it all works, how much to charge, etc.?
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  • Profile picture of the author Ricardo Furtado
    No idea, sorry am unable to help you.

    All the best. Regards.
    Signature

    Ricardo Furtado

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