When is it time to move on to the next call?

by abozeb
12 replies
When I cold call I get allot of "not interested at the moment" or "not interested", would it be better to take time to understand why etc. Or is it better to cold call as many as I can until I found someone that is interested?
#call #move #time
  • Profile picture of the author kenmichaels
    Originally Posted by abozeb View Post

    When I cold call I get allot of "not interested at the moment" or "not interested", would it be better to take time to understand why etc. Or is it better to cold call as many as I can until I found someone that is interested?
    Often times "not interested" is a reflex response, other times it means
    you haven't grabbed there attention yet.

    If your getting a lot of people saying that to you, try changing your lead in.
    ( assuming your hearing that in the first few minutes )

    If you hear that later in the pitch, then its a different issue.
    Signature

    Selling Ain't for Sissies!
    {{ DiscussionBoard.errors[8796582].message }}
    • Profile picture of the author Recon24
      Banned
      [DELETED]
      {{ DiscussionBoard.errors[8796592].message }}
      • Profile picture of the author abozeb
        Well it's after I have explain what I do and how I can help them, but I can't assume that I can close every company I talk to. So I need to know when I'm wasting my time...
        {{ DiscussionBoard.errors[8796662].message }}
        • Profile picture of the author planetlubs
          Often times, you will consciously know when you are wasting your time. That is the time you should move on to another call.

          But as other contributors have pointed out, it would be an indication of something that you are not doing right e.g grabbing their interest with the first opener.
          Signature
          1.==> {UNIQUE} $100/Day FACEBOOK PROFITS FORMULA 4 ANYONE.

          2.==>
          21 PROFITABLE NICHES - FREE! "GET These 21 Proven profitable Niches, Plus 21 Affiliate Niche Discovery Resources This Guy Uses To Earn $4,598/Week!" Download Here
          {{ DiscussionBoard.errors[8796765].message }}
  • Profile picture of the author misterme
    Originally Posted by abozeb View Post

    When I cold call I get allot of "not interested at the moment" or "not interested", would it be better to take time to understand why etc. Or is it better to cold call as many as I can until I found someone that is interested?
    Here's the understanding behind "not interested": it's a blow off. Nothing grabbed them. Simple as that. You need a "hook." Something that they wouldn't want to walk away from so fast.

    You could try responding with, "I didn't expect you to be - because you need to know this: [and go right into something that hooks them]"
    {{ DiscussionBoard.errors[8797294].message }}
    • Profile picture of the author Jason Kanigan
      Originally Posted by misterme View Post

      Here's the understanding behind "not interested": it's a blow off. Nothing grabbed them. Simple as that. You need a "hook." Something that they wouldn't want to walk away from so fast.

      You could try responding with, "I didn't expect you to be - because you need to know this: [and go right into something that hooks them]"
      Right. One of the major things people are TERRIBLE at is getting the prospect out of whatever they were doing and onto the call. This means starting the conversation correctly.

      Having a 30 second commercial that explains what problems you solve for this niche, in their jargon, is key. It only takes about 2 weeks to get this down pat--people will tell you(!) but you have to be listening and you have to DO the calling...and most people drop out after 30 minutes of trying (badly).
      {{ DiscussionBoard.errors[8797444].message }}
  • Profile picture of the author Mwind076
    Everyone is right, it's your pitch/introduction or maybe even your demeanor. Are you talking to the decision maker? Have you established that they are your target? Do they USE or actually NEED your service/product? These and many more things have to be determined quickly and correctly or you'll only ever hear "not interested or not right now."

    There are plenty of people here that can help you develop a script or teach you how to call.

    In short answer to your original question, if someone says NI or not now, you say thank you and move on to the next person. There is no need to badger and bug them for a reason or try to talk them into something. Someone on your list wants to work with you, and wasting time on someone that is not interested won't make you money.
    Signature

    Looking for answers on how to SUCCESSFULLY market your company?
    Cold Calling, Appointment Setting, Training, Consulting - we do it all!
    PM for more information

    {{ DiscussionBoard.errors[8797990].message }}
    • Profile picture of the author Claude Whitacre
      I'm still kind of torn between just saying "Next!" and trying to insert myself into that person's world.
      I've just made sooo many sales after I've heard "No need to go further. We are absolutely not interested, and we will certainly not buy anything...and we have no need at all for what you sell".

      I think I would let them go pretty easily until I get their attention, and we start a real conversation. Then I'm like a Pit Bull.

      I'm talking about real cold calling on the phone. For some reason, calling event planners and telling them you're a speaker, gets a different reaction. I've never had one hang up on me, and maybe only one be rude.

      I imagine the length of the list would be a factor. If I only sell locally to small business owners, with a list of 500 businesses, every lead means something. But nationwide? I think I'd plow through them pretty quickly...looking for the easier sale.
      Signature
      One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

      “Do not seek to follow in the footsteps of the wise; seek what they sought.” - Matsuo Basho
      {{ DiscussionBoard.errors[8798060].message }}
  • Profile picture of the author Matthew North
    If you aren't having conversations then there's no possibility of making a sale no matter who you speak to. How often is this happening? Have you generated any leads from the way you are doing it now?

    I would keep talking to keep the conversation going when they say they aren't interested. Getting past their reflex to shut you down is the #1 goal at the start of the call.

    At the same time though it's your call whether to abandon it for a more likely opportunity.
    Signature

    you cant hold no groove if you ain't got no pocket.

    {{ DiscussionBoard.errors[8798655].message }}
  • Profile picture of the author vne5
    Try talking slower on the phone (or even in person for that matter). You would be surprised how fast you a probably talking. If you slow your voice down, you can more often than not, slow your customer down also. This creates a comfortable environment and makes your pitch seem less intrusive. It also gives you the opportunity to take control of the sale.

    Trying recording yourself while speaking to someone (use your iPhone or other recording device). Play back the recording, analyze where you start to speed up your conversation, and on the next call or meeting, talk slower and try to exaggerate it. You'll be surprised how difficult it is at first, but once you get the hang of it, it will sound gradually more natural and comfortable to listen to.
    {{ DiscussionBoard.errors[8798681].message }}
  • Profile picture of the author BigFrank
    Banned
    It depends on how many leads you have. When I would operate a telemarketing room, where we were calling every single business in the phone book (remember, those) - we went through that book the first time and I taught all my reps that the very instant they heard a "no" coming out of someone's mouth - to hang up the phone and call someone who is ready to say, "yes."

    After the first pass (skimming the cream) then we would start over to begin the education process of those who said no the first time around.

    If your leads are modest in number, then you must reach the decision maker and make every attempt to close the sale on the first call as you rarely get an opportunity for a follow-up pitch.

    The vagaries of telemarketing are myriad and the business as a whole gets a bad rap. I spent 20 years in the field and it has always provided me with a very substantial income.

    That being said, it takes a special breed to stick with it and if you are not trained by truly excellent producers in your field, regardless of your natural ability, you are most likely doomed to failure. It's both an art and a science with a dollop of insanity thrown in for good measure.

    Now - go call someone that wants to say, "yes." It could be the next call you make. If you get discouraged and stare at the phone - that won't cut it.

    Additionally, it all depends on the product. There is a big difference between trying to pitch a mobile web site as opposed to membership in community and civic organizations like the Better Business Bureau and the Chamber of Commerce, which is an intangible and requires very specific training to be successful at. When you ask a business for $500 for a plaque to put on their wall and a sticker for their front door - and your pitch is good enough to get it . . . . . it breeds success.

    Wow. Just typing this has my juices flowing and reminds me just how much I loved picking up the phone and doing battle the the business owner on the other end. Hmmmmm . . . . . . . I smell an opportunity to train people just how to do this. lol

    Good luck and keep dialing. They call it "dialing for dollars" for a very good reason.

    Cheers,

    Frank
    {{ DiscussionBoard.errors[8798721].message }}
    • Profile picture of the author mak25
      Nice post BigFrank...or is it Matt Foley?
      {{ DiscussionBoard.errors[8799507].message }}
      • Profile picture of the author BigFrank
        Banned
        Originally Posted by mak25 View Post

        Nice post BigFrank...or is it Matt Foley?
        Thank you, sir. Unfortunately, I do not know anyone by that name. Should I???

        Cheers. - Frank
        {{ DiscussionBoard.errors[8801312].message }}

Trending Topics