Facebook performance on page..

5 replies
I have a page of 41k likes, but only 1k people are talking about. I also had a big drop of likes per day performance... I haven't changed anything and I have been doing a post once a day...

Another page of 20k likes has 5k people talking about it...


Any ideas of why such a difference or drop on performance from the larger page???
#facebook #page #performance
  • Profile picture of the author dhananjayapoudel
    Facebook recently made changes to their algorithm. What these changes mean?

    The new update means that pages will experience lower reach. Some of the pages I manage have significant drop in their reach. One way to increase your reach is though Facebook ads. That is what Facebook wants you to do.

    Anyway other thing you can do is post more than one update a day. Post contents that will encourage people to comment and share. This will help to increase the reach of your post.
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  • Profile picture of the author Aaron Doud
    Wild guess would be subject matter differences. One being something people want to interact with and the other being just something they like.
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  • Profile picture of the author karenfisher252
    Maybe your posts are not engaging enough that people would be willing to talk about.
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  • Profile picture of the author kbrady
    It sounds like people aren't interested in the posts. They aren't liking, sharing, etc. Try making your posts funnier, cuter, etc to boost engagement.
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    • Profile picture of the author IndiForce
      Bunch of reasons

      How did you acquire fans for these pages? Ads or organically?
      what kind of content do you post?
      If you run ads & are currently acquiring fans, the new fans will show as people talking about this (PTAT)
      engagement has come down drastically. FB wants us to advertise. Engaging content is not something you can come up with everyday. Alternative is to advt. i think its the new norm. plenty of data in this article
      Studies show more than 40 percent decreased organic reach on Facebook - Inside Facebook
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