38 replies
So today I finished the first 25 letters I wanted to send out for a small lumpy mail campaign to some remodeling businesses.

I went over to USPS with the 25 letters.

I had a first class stamp on all letters with a white #10 envelope and a small dice in each letter.

When I tried to send them the guy told me because of the lump in the letters he would have to go from charging me $.46 each letter to $2 per letter.

if I were to take out the dice then I could send them for $.46 a piece.

Does anyone know of any options of getting around this? I mean I will pay the $2 price per letter if I have to but, I'd prefer not to.

thanks.
#lumpy #mail #sending
  • Profile picture of the author TheCG
    $2.07...that is the cost for most of the "lumpy mail" items.

    Once they go over a certain thickness, they go from being a letter to a "parcel" and cost accordingly.

    Lumpy gets attention and it costs money.
    Signature

    Yes, by the way, I AM in the Witness Protection Program. I could tell you who I am but then I would have to kill you.

    {{ DiscussionBoard.errors[8833626].message }}
    • Profile picture of the author abbot
      Banned
      yup it's not cheap. But it works well once you get a good converting offer.
      {{ DiscussionBoard.errors[8833736].message }}
  • Profile picture of the author Mr Bill
    Swap the dice for a dollar.
    {{ DiscussionBoard.errors[8833759].message }}
    • Profile picture of the author Sully1975
      I did a b2b setting with a double packet of aspirin in them for the same price as an American Wedding invitation (additional 20 cents) back in 2013.
      {{ DiscussionBoard.errors[8834005].message }}
    • Profile picture of the author Sal Corso
      Originally Posted by Mr Bill View Post

      Swap the dice for a dollar.
      LOL... Brilliant! And you still save money.
      Signature
      eBay, Amazon & eCommerce Business Building System
      {{ DiscussionBoard.errors[8836247].message }}
    • Profile picture of the author Jeffery Moss
      Originally Posted by Mr Bill View Post

      Swap the dice for a dollar.
      At one time, I sent a loose stamp in each envelope mailer (as an incentive to get the person to mail back for information) and got a really good response. Even when people just kept the stamp and called the phone number or went online for more information , the little gift was well received and acted like an ice breaker.
      {{ DiscussionBoard.errors[8840562].message }}
  • Profile picture of the author Jet Lyfe
    Your conversions will make up for the loss. It's worth it if you're doing it on a large enough scale.
    {{ DiscussionBoard.errors[8834048].message }}
  • Profile picture of the author Jassen
    [DELETED]
    {{ DiscussionBoard.errors[8834056].message }}
  • Profile picture of the author Mr Bill
    Down here in Australia we have $1 and $2 'gold' coins which roll out nicely onto the prospect's desk bringing a smile. Flat, obviously valuable, totally unexpected and you now have their attention.
    {{ DiscussionBoard.errors[8836249].message }}
  • Profile picture of the author NewParadigm
    the whole idea is getting people to open your mail in the first place, so putting something flat in it like a coin or a dollar defeats the purpose, no?

    has anyone tried the preprinted fake 'express' cardboard envelopes?
    Signature

    In a moment of decision the best thing you can do is the right thing. The worst thing you can do is nothing. ~ Theodore Roosevelt

    {{ DiscussionBoard.errors[8836269].message }}
  • Profile picture of the author Mr Bill
    You may have a point on the dollar note but I can't see a business throwing away proper mail just because there isn't a lump in it. I do understand the whole curiosity factor behind the lump but in my case the coins have weight so it's obvious something is in there.
    {{ DiscussionBoard.errors[8836273].message }}
  • Profile picture of the author TeamBringIt
    Originally Posted by TakenAction View Post

    So today I finished the first 25 letters I wanted to send out for a small lumpy mail campaign to some remodeling businesses.

    I went over to USPS with the 25 letters.

    I had a first class stamp on all letters with a white #10 envelope and a small dice in each letter.

    When I tried to send them the guy told me because of the lump in the letters he would have to go from charging me $.46 each letter to $2 per letter.

    if I were to take out the dice then I could send them for $.46 a piece.

    Does anyone know of any options of getting around this? I mean I will pay the $2 price per letter if I have to but, I'd prefer not to.

    thanks.
    Ok...You do not want to spend, $50 for mailing these lumpy letters out. Imagine, that you spend $50 and gained maybe 1 or 2 clients(maybe more) that pay you 2-4ks (or even more). $50 is a small price, to pay compared to the profits...that can be made.

    So many, focus on the price and not on the ROI. Change that mindset.
    {{ DiscussionBoard.errors[8836281].message }}
    • Profile picture of the author Mr Bill
      Good point.

      Originally Posted by TeamBringIt View Post

      Ok...You do not want to spend, $50 for mailing these lumpy letters out. Imagine, that you spend $50 and gained maybe 1 or 2 clients(maybe more) that pay you 2-4ks (or even more). $50 is a small price, to pay compared to the profits...that can be made.

      So many, focus on the price and not on the ROI. Change that mindset.
      {{ DiscussionBoard.errors[8836289].message }}
    • Profile picture of the author abbot
      Banned
      Originally Posted by TeamBringIt View Post

      Ok...You do not want to spend, $50 for mailing these lumpy letters out. Imagine, that you spend $50 and gained maybe 1 or 2 clients(maybe more) that pay you 2-4ks (or even more). $50 is a small price, to pay compared to the profits...that can be made.

      So many, focus on the price and not on the ROI. Change that mindset.
      I disagree

      I have never spent that kind of money per piece until I have a piece that I KNOW converts well.

      For those that have a low budget and can't justify spending large sums for mass quantities...and I know I might get some pushback on this but...

      We used emails for preliminary testing phases. (thousands of emails) I realize it's not the same but copy is copy, we could then at least make the changes needed and see SOME success. Yes email rates are low but it's a number, you can always work up from a number.

      But someone on a low budget, $2+ per piece with copy that is not proven is a bad business move.
      {{ DiscussionBoard.errors[8836435].message }}
      • Profile picture of the author TeamBringIt
        Originally Posted by abbot View Post

        I disagree

        I have never spent that kind of money per piece until I have a piece that I KNOW converts well.

        For those that have a low budget and can't justify spending large sums for mass quantities...and I know I might get some pushback on this but...

        We used emails for preliminary testing phases. (thousands of emails) I realize it's not the same but copy is copy, we could then at least make the changes needed and see SOME success. Yes email rates are low but it's a number, you can always work up from a number.

        But someone on a low budget, $2+ per piece with copy that is not proven is a bad business move.
        who said, to send out pieces..that do not convert? I hope who ever does send out anything, make sure it has good conversions, or it is money down the drain...lol
        {{ DiscussionBoard.errors[8838525].message }}
        • Profile picture of the author abbot
          Banned
          Originally Posted by TeamBringIt View Post

          who said, to send out pieces..that do not convert? I hope who ever does send out anything, make sure it has good conversions, or it is money down the drain...lol
          Not that YOU particularly implied it but I have read it time and time again on here. People looking to send out their first direct mail pieces and scrounge up some random copy then hit the forums for ideas to increase open rates.

          Of course the first thing advised is usually to send 'lumpy mail'. Not the ideal route IMO
          {{ DiscussionBoard.errors[8839054].message }}
    • Profile picture of the author Greg guitar
      Originally Posted by TeamBringIt View Post

      Ok...You do not want to spend, $50 for mailing these lumpy letters out. Imagine, that you spend $50 and gained maybe 1 or 2 clients(maybe more) that pay you 2-4ks (or even more). $50 is a small price, to pay compared to the profits...that can be made.

      So many, focus on the price and not on the ROI. Change that mindset.
      I'm sure you mean well, but I have to strongly disagree with this advice.

      So far it looks like he went ahead and spent the money, with no results yet. While I agree with others who say he should follow up with phone calls, and it is entirely possible that might yield results, it also might yield nothing. We have no idea, particularly not having seen the offer.

      We can't know the ROI until we know at least three other numbers; the expense to acquire the client/s, the expense to provide whatever he sold them, and the amount of the sale/s.

      A fourth number critical to him which ought to guide his decisions and inform the degree of concern he has for saving upfront costs, is his budget to start with: how much can he afford to lose before he has to stop testing, should he get no results with the first one or more tests?

      In keeping with the principle: "fail early, fail small, then scale up the winners", focusing on upfront costs when testing a new campaign isn't a mindset problem at all; it is the essence of a prudent approach.

      If his budget is small (which the thread leads me to believe), then being casual about his upfront expenses by not looking for every opportunity to reduce them while still having a potentially powerful campaign, could be the kiss of death.

      Your advice then, is that he needs to change his mindset to focus on a number that is nothing more than a dream at this point, and take focus away from the only number that is real, and under his complete control. I say the opposite is true: he needs to keep looking for every opportunity to stretch his testing dollars.
      {{ DiscussionBoard.errors[8871351].message }}
  • Profile picture of the author TeamBringIt
    Hell, there are people...that attach $100 bills to their letters. It's all based on the client and how much money is at stake. If you have a client, that could possibly be worth 1 million, then staple $100 or more. your point is to get their attention and by doing this, it will get their attention....

    Always think about the ROI.
    {{ DiscussionBoard.errors[8836286].message }}
  • Profile picture of the author SomeRandomBadger
    If you want to include a dollar bill then getting a red ink stamp that says 'MONEY ENCLOSED' to use on the front of the envelop should definitely get attention - don't see too many people not opening that or just throwing it away.

    Cheers,
    Ryan
    {{ DiscussionBoard.errors[8837414].message }}
    • Profile picture of the author unglued
      Originally Posted by RyanTurner View Post

      If you want to include a dollar bill then getting a red ink stamp that says 'MONEY ENCLOSED' to use on the front of the envelop should definitely get attention - don't see too many people not opening that or just throwing it away.

      Cheers,
      Ryan
      There's a very real possibility that many pieces so stamped will mysteriously just disappear and never reach their intended destinations. This is why even the post office in my small, podunk, Alabama hometown has two-way mirrored observation ports above all the sorting stations. Just sayin'...

      unglued
      {{ DiscussionBoard.errors[8838512].message }}
  • Profile picture of the author Marvin Johnston
    The mail I've heard about containing a dollar bill were all sent out via FedEx envelope (and maybe USPS Priority mail envelope.)

    It will be interesting to see what kind of a return you get by doing lumpy First Class mail.

    Marvin
    {{ DiscussionBoard.errors[8839068].message }}
  • Profile picture of the author Matt Lee
    Pay the extra $1.50 & keep the dice in there. That's the whole point of the lumpy mail is to get your letters to the right person, and opened
    Signature
    "One of the Most Successful Offline WSO's Ever!
    Get More High $$$ Clients with this Small Business Marketing PLR Magazine
    {{ DiscussionBoard.errors[8840839].message }}
  • Profile picture of the author MIB Mastermind
    Keep the dice. I also recommend you adjust your economics to support sending your packages Fedex.

    I combine lumpy mail with fedex (and of course an irresistible offer) the ROI far exceeds that of sending my letter 1st class.
    {{ DiscussionBoard.errors[8846685].message }}
  • Profile picture of the author focusedlife
    Sometimes it goes through if you use that little Kiosk thingy.

    I also discovered they use a little cardboard tool at the counter which you can use to see if your parcel gets through that little slit.

    If it does...all systems go.

    One thing you can use is a lumpy item that collapses when pressure is applied so that it can"squeeze" through.

    I also know "for a FACT" that different post offices charge different pricing depending on the person that accepts it.

    If it get through the person at the front...you're all good.

    So to recap...

    1. Test kiosk...send one or 2 see what happens
    2. Test lumpy items
    3. Test different post offices.

    Hope that was helpful.

    Regards

    Los
    Signature
    The only group with more actionable info than any WSO → The Parlay Society
    Want me to write stuff for you? → Click here to check this out
    {{ DiscussionBoard.errors[8846768].message }}
    • Profile picture of the author TakenAction
      Originally Posted by focusedlife View Post

      Sometimes it goes through if you use that little Kiosk thingy.

      I also discovered they use a little cardboard tool at the counter which you can use to see if your parcel gets through that little slit.

      If it does...all systems go.

      One thing you can use is a lumpy item that collapses when pressure is applied so that it can"squeeze" through.

      I also know "for a FACT" that different post offices charge different pricing depending on the person that accepts it.

      If it get through the person at the front...you're all good.

      So to recap...

      1. Test kiosk...send one or 2 see what happens
      2. Test lumpy items
      3. Test different post offices.

      Hope that was helpful.

      Regards

      Los

      Thats exactly what happened. My Letters would not go through that damn tool. In the end of this whole thing, I ended up paying the $2 a piece to send 50 pieces as a small test. Overall, I'm fine with it because I know my ROI will be pretty high.

      Also, in the end I had to put 4 different types of stamps on each letter and to be honest...overall, the letter evoke a lot of curiosity and I'm excited in the next few days to see what response we receive.

      thanks everyone for the input.
      Signature

      The best thing you can do is put yourself out there.

      {{ DiscussionBoard.errors[8846779].message }}
  • Profile picture of the author maxrezn
    This thread is absolute gold.

    Can't wait to see how this turns out for you. How long are you waiting to follow up with a phone call?
    {{ DiscussionBoard.errors[8867745].message }}
  • Profile picture of the author TakenAction
    So far I have sent out 50 pieces. its been one week since I sent the first 25 and its been about 4 days since i sent the other 25. Still no responses yet :d
    50 is not enough, but would of hoped for some kind of response by now.
    Signature

    The best thing you can do is put yourself out there.

    {{ DiscussionBoard.errors[8867760].message }}
    • Profile picture of the author ewenmack
      Originally Posted by TakenAction View Post

      So far I have sent out 50 pieces. its been one week since I sent the first 25 and its been about 4 days since i sent the other 25. Still no responses yet :d
      50 is not enough, but would of hoped for some kind of response by now.
      My client is getting responses same day, sometimes within minutes,
      to personal email addresses.

      The subject line is...

      ----------------
      Letter for [name]
      ----------------

      And the call to action is to request a case study
      of what another member in their industry achieved.

      He closed 2 this morning on follow up phone calls
      to a trial of his service.

      Best,
      Ewen
      {{ DiscussionBoard.errors[8867776].message }}
  • Profile picture of the author TakenAction
    thanks Ewen! Yeah I'm not sure what's going on exactly. I am sure the letters are getting opened and the list is targeted but...still no responses.

    May have to do some split tests with something like you mentioned above.
    Signature

    The best thing you can do is put yourself out there.

    {{ DiscussionBoard.errors[8867790].message }}
    • Profile picture of the author MRomeo09
      If you really want to learn, why not post your letter here?

      What did the letter say? What did you offer? What was the compelling reason to pick up the phone and call you? What day did you say you were going to call them to follow up? Did you follow up with a phone call? Almost every word in your message should logically lead to them taking some action or at the very least being prepared to take some action. You can typically triple or quadruple your response rate when you take the burden of that action off of the prospect and put it into your court(i.e. I'll call you on Thursday to setup a time to chat).

      What's the next step in your marketing campaign? One off mailings very rarely work. Get off the forum, don't try to ask anyone here how to fix it. Call the businesses. Just be really honest. "Hey Bob, I messed up. Can I ask you a quick favor? I sent out that letter you probably saw last week with the dice in it. To be honest Bob it totally bombed. Could you tell me from your opinion where it bombed?". Then shut up and listen. This will be the best investment of an afternoon that you could make. I'm serious bud, get off the forum. Go do your own research. I've done exactly this, and fixed my piece and also sold some business. You're in a perfect position to do this, but only right now. If you wait til next week you will have completely wasted your money. You're not selling a .10 screw, you're selling something with value with a higher price(I hope). That might take 3-4 touches, maybe more, maybe less. I don't know, only you are going to be able to figure that out. Ultimately though, any marketing campaign that doesn't end with you or someone that works for you picking up a phone and calling the prospect is going to lose out on a ton of business. I just think of direct mail as a way to warm up a prospect before I talk to them, it's hard to get them over inertia.

      Just something to think about.
      Signature
      We do not have to become heroes overnight. Just a step at a time, meeting each thing that comes up ... discovering we have the strength to stare it down. - Eleanor Roosevelt

      Your opinion of yourself becomes your reality. If you have all these doubts, then no one will believe in you and everything will go wrong. If you think the opposite, the opposite will happen. It’s that simple.-Curtis Jackson- 50 Cent
      {{ DiscussionBoard.errors[8867894].message }}
    • Profile picture of the author Biz Max
      Originally Posted by TakenAction View Post

      I am sure the letters are getting opened and the list is targeted but...still no responses..
      You're sure the letters are getting opened? Never assume when it comes
      to marketing. You have no way in hell of knowing if 20% are getting
      opened let alone all.

      The ONLY way to test your theory is to contact them and ask. Also, ask
      why they did not take action. That my friend is how you sculpt a winner.
      Signature
      Small Business Marketing & Branding Specialist
      http://BrandWhisperer.net
      {{ DiscussionBoard.errors[8871376].message }}
  • Profile picture of the author Andrew S
    TakenAction has taken action but I hope is friend GetsResults shows up and reports something positive from his DM campaign
    Signature


    WF's Top 2 Reseller SEO Services for Offliners:
    Social Foundations: Reputation management & branded link building.
    Hyper-Local Citations: Custom built for your client's niche and city.
    {{ DiscussionBoard.errors[8868736].message }}
  • Profile picture of the author Blaise Walker
    I've used various items in my lumpy packages but one creative solution I liked was putting a small origami figure in the envelope. They are pretty easy to make if you look for a youtube video and just pick a small crane or something that goes with your business theme. Folds down small but still gets their attention.
    {{ DiscussionBoard.errors[8869363].message }}
  • Profile picture of the author fasteasysuccess
    When i send out my 3d or lumpy mail item, it is 2.07 on the dot to mail. I mix it up, but the bank bag always gets me a 100% open rate as well. More than traditional letter, but less than fed ex or ups and gets results.

    If want to check out an interview with mr 3dmail himself travis lee, then it's episode 4 of my podcast in signature. Enjoy.
    {{ DiscussionBoard.errors[8870890].message }}
    • Profile picture of the author Greg guitar
      Originally Posted by fasteasysuccess View Post

      When i send out my 3d or lumpy mail item, it is 2.07 on the dot to mail. I mix it up, but the bank bag always gets me a 100% open rate as well. More than traditional letter, but less than fed ex or ups and gets results.

      If want to check out an interview with mr 3dmail himself travis lee, then it's episode 4 of my podcast in signature. Enjoy.
      So are you hacking into all the security cameras to watch them all open their mail? Or do you just speak to 100% of the recipients to know that? Sorry; I couldn't resist. You probably do get 100% opens, but you also probably don't know that, unless you actually speak to every recipient.
      {{ DiscussionBoard.errors[8871445].message }}
    • Profile picture of the author AmericanMuscleTA
      Originally Posted by fasteasysuccess View Post

      When i send out my 3d or lumpy mail item, it is 2.07 on the dot to mail. I mix it up, but the bank bag always gets me a 100% open rate as well. More than traditional letter, but less than fed ex or ups and gets results.

      If want to check out an interview with mr 3dmail himself travis lee, then it's episode 4 of my podcast in signature. Enjoy.
      I absolutely love the bank bags!!! I also send out trash cans and letters in a bottle to expired real estate listings (These 3D self-mailers are the last stage of a 3 step campaign).

      I just started using 9 x 12 rush priority envelopes (I was using the ugly brown envelopes). We'll see how it goes.
      Signature

      David Hunter | Duke of Marketing | Real Estate Agent
      www.DukeOfMarketing.com

      {{ DiscussionBoard.errors[9121335].message }}
      • Profile picture of the author jake244
        Only lumpy mail I have ever used is....

        Sending very small knives to paying customers as a surprise bonus gift.

        Very popular with male clients only lol!
        {{ DiscussionBoard.errors[9134935].message }}

Trending Topics