I'm making a video to send in follow-up emails to businesses that I cold call. The objective is to get my foot in the door with these companies by selling them a mobile website. My video shows their website on a mobile phone and demonstrates the difficulty using it from such a small screen. I then go on to quote some poll results from google:
- 52% of users said that a bad mobile experience made them less likely to engage with a company
- 48% said that if a site didn't work well on their smartphones, it made them feel like the company didn't care about their business
|
|
"Is that the impression you would like to leave on your customer base? Wouldn't you like your website site to reflect the professionalism of your company?"
|
And I proceed to show them how their website COULD look on a mobile device.
My concern is the tone of what I've written. I want to trigger some pain in the prospects, but not insult them or get their backs up.
What do you think?
