Creative lead gen
Anyways, some people are surprised to learn that blood pressure machine may be selling leads to insurance companies:
After Checking Blood Pressure, Kiosks Give Sales Leads To Insurers : Shots - Health News : NPR
Whether they are being sneaky or not, I'll leave up to you. Either way, it shows there are many ways to generate leads with internet marketing (the leads are generated after you submit your email on the screen of the machine).
What creative ways can you generate leads beyond the same old methods in your niche?