Most business ventures rely on the Internet in administering their marketing efforts these days. This is fine, since no one can deny that the web is a powerful marketing tool, especially now that we're living in the Information Age. However, those who rely solely on the Internet are limiting their reach as far as acquiring customers is concerned. Contrary to what they think, offline marketing is still as effective as it was before , and if you want to run a successful offline marketing campaign, publishing newspaper ads is a good way to start.
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