I thought a report could contain
Details of his business based on an interview of him (target customer, demographics, areas served, challenges faced in his industry)
An SEO report on why his site ranks badly
An Adwords report card report (using Spyfu)
What his competitors are doing (use SpyFu, WhatRunsWhere, Quantcast etc)
Then I would have a section where I would detail his options,
feasibility and cost of full on and off page SEO campaign for the keywords he needs
Facebook ads and better social media engagement
Banner ads and retargeting
Mobile app and push notification of specials
Making better use of his email list
And of course..
Changes that need to be made to the website to improve conversions
Does this sound like a reasonable outline? Do you provide this or a similar report service as part of your consulting? How do you do it?
Looking for ideas and confidence boost - this will be the first time I have done this but I am not new to IM by any means.